Packing the Essentials!: Preparing to Travel in the 18th Century.

Now that Covid restrictions have finally been lifted, and summer is at least theoretically here – it’s raining outside as I write! – many people are returning to travel and undertaking the holidays that have had to be postponed over the past couple of years. The pandemic aside, international travel has become virtually routine to us today. It’s easy to organise, and generally a comfortable and efficient process. But this hasn’t always been the case.

In the seventeenth century the numbers of travellers embarking on long journeys, and to other countries, was still relatively small. Whilst recent work has shown that early modern people were relatively mobile, often travelling from the countryside to market towns to buy goods, for example, and even sometimes further afield, international travel was generally undertaken by a much smaller group including elites, merchants and traders, diplomats, and the military. 

Image from Wikimedia Commons – Thomas Rowlandson, An Artist Travelling in Wales

In the eighteenth century, however, the growing popularity of the Grand Tour saw travel to other countries become easier, more accessible, and increasingly desirable. Grand Tourists were a new breed of traveller. Rather than for business, this was travel for pleasure, to be immersed in other cultures, see historic sights, encounter new people…and shop for souvenirs. Since the costs were still beyond the reach of many, this was essentially a road trip for elites, with many destinations across Europe becoming social hubs for young, wealthy British travellers. 

Our perhaps romantic idea of the Grand Tour, however, of Grand Tourists sallying forth to evocative Roman ruins or journeying in carriages through the vertiginous, snowy passes of the Alps, overlooks what must have been a logistical and organisational challenge. Today it’s possible to decide one morning to book a flight to a European capital, arrive in time for lunch and a bit of shopping, and be back home for tea! Booking longer holidays, including hotels, meals and transfers is a matter of a few clicks of the mouse button. Once abroad any information or help we need, including instant translations, are readily available on our phones. In the eighteenth century, travel companies did not yet exist, communication across long distances could take days, and your experience along the journey, and at your destination, depended much on who you knew, and what could be arranged in advance. 

Image from Wikimedia Commons

Recently, I’ve started to become interested in the bit ‘before’ people travelled in this period. How did people prepare for their potentially arduous journeys? What did they take with them, and how did they decide what would be necessary? As any modern traveller knows, trying to decide what to pack for a week away is complicated enough…but a foreign trip in the eighteenth century could last for months. 

Help was at hand, however, in the growing market for consumer goods for travellers. As with so many other areas of Georgian life, where there was a trend there was a market. The advertising pages of eighteenth-century newspapers give us a good idea of the sorts of things that were available to those about to embark. 

18th-century oak travelling case – Image from Wikimedia Commons

Perhaps one of the first considerations was what to carry everything in? Luckily a range of makers and retailers were beginning to sell travelling cases of all shapes, types and sizes to cater for many different journeys. In 1766 the ‘pocket book maker, stationer and bookseller’ Kearsley of Ludgate Street in London was one of many selling ‘travelling cases’. Nearby, in Leadenhall Street, Nodin and Hould offered officers of the army and navy, and domestic travellers, their range of ‘camp equipage, camp furniture, travelling trunks and cases’, including a light kind for expeditious travelling’. Their advertisement noted that any orders by post would be ‘carefully and expeditiously executed’. As with many other areas of retail too, examples ranged from the utilitarian to the downright posh, with examples made from leather and wood, and sometimes arrayed with ornamental embellishments of gold, silver or pinchbeck – a fashionable and decorative metal alloy. 

18th-century French travelling ‘necessaire’ kit – Image Wikimedia Commons

Along with cases came a wider range of goods aimed at travellers, which included items for personal grooming and ‘toilette’. As I’ve explored in some of my work, the eighteenth century was something of a golden age for fashioning and refining the body, and instruments for personal grooming were desirable as well as functional. For men, the social importance of the shaved face made portable shaving equipment a vital companion to the traveller. Help was at hand from firms such as Jennings in Cheapside, London, who sold pocket cases for travellers, including a razor and sharpening strop. The perfumer Richard Barnard sold specially contrived cases for brushes, powders and razors ‘in a small compass fit for travelling’. In a sense these were the precursor to modern ‘travel-sized’ toiletries.  Similar travelling ‘etui’ or ‘toilette’ sets for both women and men were available from many sellers and included small, portable instruments such as tweezers, nail nippers, brushes and combs, sewing needles and other useful objects to help travellers attend to their appearance on the fly. 

But sometimes entrepreneurial artisans came up with innovative solutions for uncomfortable or inconvenient travel problems. Some tried to counter the discomfort caused by sitting for long periods on horseback, or in bumpy carriages. The Umbrella maker Mr Clemson of the Strand recommended his ‘oiled linen breeches for travelling’ to, shall we say, ease the passage. Specially made ‘breeches powder’ was ‘clean, preserve and beautify’ but also to freshen up sweaty or smelly trousers after a long journey.  In 1766 one Mr Loop, near the Royal Exchange, defied any barber or wig-maker in the country to equal his ‘hollow cork wigs, waterproof, in the Italian taste, for travellers’. Clearly sitting in a soggy wig, as well as bedraggled clothes, on a rough sea crossing was neither an uncommon nor welcome experience. 

So, just like today, the eighteenth-century traveller faced similar challenges to those of today. So many things to think about, so many situations to plan for, so much to try and fit in the case…so many things to buy before going on holiday!

How Much?! Barbers & the Price of Shaving.

One of the central themes of my new book is how the practice of shaving has changed over time and, more importantly, who has been responsible for it. From the second half of the eighteenth century, individual men began to take more responsibility for shaving themselves, helped on by the availability of newer, sharper steel razors. Being able to shave yourself or (if you were wealthy enough) having a servant to do it for you, was a mark of status. 

• 

  Image copyright Lewis Walpole Library

But throughout the early modern period, and indeed through the eighteenth century and into the nineteenth, it was still the barber who was the main provider of shaving for the vast majority of men. A couple of things that I have long wondered about as I worked on my project was how much a visit to the barber cost in the seventeenth and eighteenth centuries and how frequently men went for a shave.  

The second part of the question is easier to answer than the first. Passing references in diaries do sometimes mention when men visited a barber although, because it was a routine occurrence, they didn’t usually give much detail…unless, of course, something went wrong! Samuel Pepys, for example, often noted in his diary when he was trimmed or shaved by his barber, Jervis. But establishing how much individual men paid, and for what, is more difficult since this wasn’t generally noted. Since barbers were very often small businesses too, they seldom left details of their charges in the historical record, especially in this period. 

One type of source – household accounts – does provide useful clues not only about how much (admittedly middling and elite) men paid for a shave, but how often they went to their barber. Even here, though, matters are complicated by the terminology used surrounding the practices of the barber. Often, men referred to being ‘trimmed’ by the barber. This could refer to shaving, but it could also refer to a haircut. Equally, the word ‘shaved’ is problematic, because it might refer to shaving the face or the head. Even a generic entry such as ‘paid the barber’ masks what was actually done. 

Also problematic is the habit of paying barbers on account, rather than in cash on the day. Some men simply paid a blanket sum either quarterly or sometimes annually. In 1717, for example, Thomas Milward, a Stourbridge attorney paid ‘Mr Hopkins the barber [for] 1 yrs shaving and powdring me’, but the number or frequency of visits covered by this sum is unknown, as is whether ‘shaving’ referred to the head, face, or both. But, even despite these limitations, it is still possible to make some educated guesses!

One thing that is clear is how important a figure was the barber to early modern men. Barbers took responsibility for a wide range of bodily tasks, from shaving and haircutting to digging out earwax, scraping tongues, lancing boils and any number of other minor running repairs. Barber’s shops were hugely important spaces for men to gather, gossip, eat and drink, and also sometimes to play music. Some barbershops even had their own instruments for customers to use whilst they waited. So it is firstly important to note that visiting the barber’s shop might not necessarily always been to have something ‘done’, but instead just to hang out with other male friends. 

Image from Wikimedia Commons

Having gone through lots of entries across many different sets of accounts though, some patterns do begin to emerge. Most common, it seems, at least for wealthier men, was to visit a barber either once or twice a week to be shaved. Given the preference for the clean-shaven face from the late seventeenth century, this likely meant having the stubble scythed off, but might also include the head, to accommodate a fashionable wig. In 17^th-Century Westminster, the barber John Phillips noted that he shaved John Powell up to three times a week…sometimes washing his feet and cutting his corns into the bargain. 

For men lower down the social scale, however, a single weekly shave (referred to as a ‘hebdomadal shave’!) was more likely. In these cases, we can also pinpoint the day, which was almost always a Saturday, due to the need to This was because of the social importance of appearing decent in church on Sunday mornings.

Adding together the evidence from lots of different accounts also starts to give a picture of how much men paid for the services of the barber. Costs could vary according to where you lived, your social status, and where the shave took place. A mark of wealth was having a barber attend you at your own home, rather than sit amongst the proles in a grubby shop. This possibly carried a higher charge because of the inconvenience and extra cost to the barber, although it also meant that some barbers (known as ‘flying barbers’) could dispense with running a shop altogether.

 

In shops, costs also varied widely, from a penny to as much as a shilling, and even sometimes more. Some accounts note instances where haircutting was included with shaving, incurring a higher cost, which allows some direct comparison. Overall, the most common charge occurring across many different accounts for shaving was sixpence each time. When men paid quarterly for barbering services, they usually paid between three and seven shillings, again depending on circumstances. 

• 

  Image copyright Wellcome Trust

This last point also highlights the issue of status. A common feature of barbers was the tailoring of prices according to the means of their customer. Barbers serving poorer punters charged less, by necessity. But, ministering to the podgy faces of elites offered the chance for greater fees. The issue of charges also lets us address the long-held assumption that barbers were low status practitioners. Even if a barber charged only sixpence for a shave, and carried out 20 shaves a day for 300 days a year, it was entirely possible, depending on profit margins, to make around £75 per year, representing a solid, middling income.

So perhaps we need to rethink the whole issue of barbers and status. For a long time they were regarded (and often depicted) unfairly as low-rank chatterers, who scraped the faces of the poor for a few pennies. In fact, barbers were – and in fact still are – key practitioners for men, not only in terms of fashioning heads and faces but, in providing important social spaces for men.

Barbers and (the lack of!) Polite Advertising

Over the past few years, I have spent much time looking at ‘polite’ advertising in the 18th century. During this period, a whole range of retailers advertised their goods and services to appeal to ladies and gentlemen of taste. Without discussing anything so base as price or money, they instead tried to coax, cajole and compliment their customers to become regular visitors.

One of the most common ways of doing this was the trade card. These were small printed pamphlets or bills, handed out to the customer after purchase as a reminder to them to visit again. Combining the refined language of ‘politeness’ with elegant neoclassical imagery, they reminded the customer of the world of goods available, the opulence of the shop surroundings, and the care and attention lavished on the customer.

Hundreds of eighteenth-century trade cards still exist, and for all manner of trades. Unsurprisingly these were often high-end businesses. But even some small, prosaic trades also adopted the card, and examples can be found for anything from dentists to skeleton sellers!

Trade card of Nathan Colley, Skeleton Seller, Copyright Wellcome Images

One type of business that appears to have steadfastly resisted the trade card, however, was the barbershop. On the face of it (excuse the pun!) barbers might be seen as just the sort to benefit from attracting regular, returning custom.  As shavers of men, they were key practitioners in fashioning polite appearance. The face of the gentleman in the eighteenth century was expected to be smooth and shaved; facial hair at this point signalled a rougher version of masculinity, far away from the delicacy and sensibility of the Beau monde. Evidence from the eighteenth century suggests that gentlemen visited barbers to be shaved up to three times per week. Indeed, dictionaries throughout the eighteenth century often defined barbers as ‘shavers’. In other respects, then, barbers could lay claim to be key practitioners in the construction of the polite, public face, helping men to meet new ideals of appearance. And yet they chose not to bother with trade cards. Why might this have been?

It has been argued that barbering as a profession was in decline in the eighteenth century. It has long been assumed that the split between the barbers and surgeons in 1745 elevated the surgeons, at the same time as relegating the barbers to mere ‘mechanics’. In reality this is far from being the case, and barbers in fact remained extremely busy throughout the eighteenth and nineteenth centuries, remaining key figures, and especially for men. What actually happened is that hairdressers attempted to position themselves as polite practitioners, fashioning the wigs and curls of beaus and belles, whilst also consciously distancing themselves from the rough and ready trade of barbers. One thing that hairdressers were particularly keen to avoid was shaving. 

Trade card of Colley, ‘Hair Cutter’ – Image copyright British Museum – https://media.britishmuseum.org/media/Repository/Documents/2014_11/10_14/575bba3a_9a15_4329_9b19_a3df00e9d286/mid_01511033_001.jpg

It could also be argued that, as self-shaving became gradually more widespread in the later eighteenth century, barbers moved more towards men lower down the social scale. In popular culture too, the barber became something of a figure of fun, often portrayed as a rustic tradesman – the stereotypical bumbling, inept fool who did more damage to his customers appearance than good. In fact, barbers were sometimes singled out and mocked for trying to affect airs and graces. 

But did barbers actually even need trade cards in the first place? The business relied, first and foremost, on footfall and passing trade. A given street in an eighteenth-century English town might contain several barbershops of various size and quality to suit the pockets of a variety of customers.  Such accounts and references that do survive suggest strongly that people tended to keep to one particular barber, building a relationship over time…in fact quite similar to today. This being the case, was there in fact any need to remind the customer of where they had their last haircut or shave? 

Secondly, the nature of the barbering trade was arguably different to those of other, even related, trades. Wig (or peruke) makers, for example could trade on their range of the stock, the quality of their hair, and the service element of their business. Some cards survive for perukemakers  which demonstrate their easy assimilation into the world of polite advertising. For barbers, however, aside from selling the odd cake of soap, glass of beer, or keg of butter, they were unlikely to adopt (or need) the fawning, obsequious style of metropolitan shop owners.

Image from R.W. Proctor, The Barber’s Shop (London: 1883) – author’s photograph

If not trade cards or newspaper advertisements, then, did barbers even advertise at all? In fact it could be argued that barbers had the most striking advertisements of all, hidden in plain sight: the pole. Without wishing to be a ‘pole denier’ I do have some reservations about the origins of the red and white striped design, and the idea that it represents the bloodletting process. Whilst it’s a nice idea (the red signifying the blood being taken, the white denoting the bandages, and the pole itself is said to be the ‘fillet’ – the small stick gripped by the patient whilst their vein was being opened) it seems a little bit TOO convenient. Evidence can be found for barbers’ pole outside shops in the sixteenth century; the story of the colours was certainly in circulation by the late eighteenth century, and vigorously and enthusiastically repeated by Victorian antiquarians. Hard evidence, though, is somewhat more difficult to come by. There is some evidence, for example, that the pole sometimes had blue and white stripes, although this might suggest it represented the vein about to be cut.

Whatever the origins, the lack of trade cards might be taken as evidence that barbering itself was not a ‘polite’ trade; but equally it might just reflect that fact that barbers were so busy that no such expense or trouble was needed.

Finding Your Beard Style in the 19th Century

In the previous post I noted the variety of facial hair styles that were worn by men in the eighteenth and nineteenth centuries, depending on factors including status, location and age. Rather than each age having one particular style of facial hair that was ubiquitous, the decision about what style to go for was, then as now, a matter for the individual man. 

Whatever he chose to do, though, a series of decisions were involved. First was the decision as to whether to shave or whether to let the beard grow full and natural. If the former, then how much of the face was to be shaved, and how often? Would the man shave himself, or visit the barber? If the latter, what was the desired ‘look’, and how could it be achieved.  Fashion was obviously another consideration: if, for example, the prevailing trend was for small, pointy beards, then a choice needed to be made as to whether to follow the fashion or buck the trend. Some men like the idea of using their beard as a statement, and a symbol of individual identity.

But another thing that needs to be considered is what sort of facial hair might suit a man’s face. Just like hairstyles, the suitability – and the effect – of different types of beards and moustaches can vary dramatically according to the size and shape of the face. 

Funny Folks, 28 June 1879, p. 206

An article titled ‘The Hair and Beard’ in the Hairdresser’s Chronicle in 1868 attempted to set out the ground rules for facial hair fashions. On one level, it argued, fashions were essentially arbitrary, and things like which side of the head the hair was parted, or what style of cut, were ‘prompted by no discoverable reason’.

But when a beard was worn it was important that it added to the overall harmony of the face, and emphasised its features, rather than hiding them. The ‘proper way of wearing a beard’ it argued ‘is ascertainable by a simple test. The idea is not that of a great beard attached to the face, but of a face which is ornamented by a beard.’ Proportion was everything. If the beard was too long it risked masking everything underneath. Too short, however, and the beard simply became ‘a covering, such as feathers are to a bird’.

Once a man had decided on what style suited him, the next question was whether he had the wherewithal to grow it. Many factors were argued to affect the quality of beard hair, not least of which was food. Another note in the Hairdresser’s Chronicle in December 1875 suggested that ‘The nature of nourishment causes a great variety in the beard. Wholesome, nutritious and digestible food makes the beard soft”. Rather cheekily it then added that ‘a good wife who provides excellent dinners will soon see the effect on the beard’. By contrast though, ‘poor, dry and indigestible food renders the beard hard and bristly’. 

Title page of ‘The Hair’ by J. Pincus – copyright Wellcome Images

A study of diseases of the hair and beard by Dr J. Pincus in 1882 argued that beards should be left alone during their ‘period of germination’ and that the ‘natural growth of the beard should not be interfered with.’ Rather than shaving off their beard hair, young men would do well to let it grow natural since ‘the irritation of shaving is too powerful and the beard becomes prematurely coarse and brittle.’ By not letting their beards develop unhindered in their formative years, Pincus argued, youths risked a wealth of problems including losing the colour in their facial hair, which would ‘fade into yellowish and reddish brown’ in later years. Only once a man had reached full maturity should he consider shaving.

But there were also a large percentage of men for whom growing a full beard was difficult, if not impossible. Through history, suspicions had been aroused and insults levelled, at men whom nature had not endowed with a fulsome crop of beard hair. Terms such as ‘smock-faced’, ‘spanopogones’ and ‘beardless boy’ were brickbats that stung poor men who wanted to join the ‘beard movement’ but couldn’t. Happily though, there were some options. As well as supplying to the theatrical and party trades, manufacturers of false hairpieces were also beginning to offer facial hair wigs, to allow beardless men to give the lie of a full and healthy beard. Better still, these were increasingly available to suit the latest fashionable styles. 

Advertisements like this one for a theatrical wig suppler in November 1874 offered all manner of different styles to suit all tastes. Here, for example, were ‘Dundreary whiskers’, ‘mutton shop’ sideburns, magisterial-looking full beards and even, rather unusually, a false ‘chin beard’, complete without the moustache! And indeed, for moustache lovers, options ranged from natty small examples to bushier and trendier styles, such as the ‘Imperial’.

Author’s Photograph of detail from Hairdresser’s Chronicle, 1874. Original document copyright British Library

There were even options for attaching them to the face – a serious consideration since few social faux pas could surely equal having your beard fly off in a gust of wind whilst trying to converse with the ladies. At the lower end of the scale these included sticking the contrivance to the face with tape or glue. Next up in efficiency were those that used wire to mould to the shape of the wearer’s face, and looped around the ears, giving a more natural look. But for really high-end models, a system of springs were used to make the beard wig cling to the face even in the most inclement of weathers. 

A whole range of hair-growth products were also available, promising that only a few applications of their miracle preparations would be enough to endow men with effulgent beards, moustaches and whiskers.

Author’s photograph of detail from Hairdresser’s Chronicle, 7 November 1874

Whatever the style, length, colour or amount of beard, therefore, facial hair required choices to be made. Happily, help was at hand in terms of the advice available in popular publications, and perhaps also from barbers and hairdressers, but also the innovative contrivances made by wig makers. With one of these, almost any man could instantly achieve the style he wanted, without risking the thousand shocks that daily lifestyle and diet could apparently visit upon his facial hair.  

And a new feature. This post is also available as a podcast: https://anchor.fm/alun-withey/episodes/Finding-Your-Beard-Style-in-the-19th-Century-esf31g/a-a4u8nbu

Book Launch day! Introducing ‘Concerning Beards’.

After more than seven years of work, hundreds of sources, and a major research research project, I’m very proud to be able to introduce my new book Concerning Beards: Facial Hair, Health and Practice in England, 1650-1900. It’s a proud day and always a thrill to finally have the first physical copy in my hand…It always seems hard to believe, when writing the very first lines for the first chapter that it will ever add up to a book! In this post I thought it might be nice to say a little about the book, some of its main themes and findings. In the coming weeks I’ll be posting more about some of the fantastic material that I’ve come across through the project. 

At its heart, Concerning Beards is all about the relationship between facial hair, health and medicine between the mid seventeenth and late nineteenth centuries. Why, first, does it have this timespan? First, it spans a period which saw some major changes in fashions and attitudes towards facial hair. In 1650 beards and moustaches were still in fashion, but were in a gradual decline. Towards the end of the seventeenth century, amidst changes in ideas about politeness, sensibility and a more refined model of male appearance, facial hair fell from fashion, and it has been assumed that men were largely clean shaven for the better part of the next 150 years. Then, around 1850, the Victorian ‘beard movement’ saw beards held up as an important, and highly visible, symbol of manliness. The book, therefore, covers a long period in which facial hair was initially in fashion, suffered a long decline, and then came back again with a flourish!

Second, the long timespan covers an interesting period in terms of medicine and the body. In the seventeenth century, and throughout much of the eighteenth, the body was still believed to consist of four humours, which governed health and temperament. Within this system, beard hair was regarded as a type of bodily waste product, or excrement, that was left over from the production of sperm deep within a man’s body. As such, facial hair was seen as internal substance, and one that was firmly linked to male sexuality, virility and physicality. 

Over the course of the eighteenth century, however, beliefs in the humours were being gradually eroded, and older ideas replaced. Facial hair was a part of this and, by the mid eighteenth century, it was more common to find debates about facial hair focussing on things like the structure of beard hairs and how they grew. Increasingly beard hairs were seen as growing on, or just under, the skin, rather than deep in the body. As this happened, the older links between beards and sexual power gradually disappeared.

Over the course of this time period, other things changed. One was certainly who was responsible for shaving. In the early modern period, aside from a few elites who dabbled with wielding a razor, the barber/barber-surgeon was the mainstay of shaving. Barbers were incredibly important figures for men, and their shops were places where men could go to gossip, drink, gamble and play music, as well as have their beards and locks trimmed. 

V0019680 A barber shaving a disgruntled man. Coloured etching after H Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://images.wellcome.ac.uk A barber shaving a disgruntled man. Coloured etching after H.W. Bunbury. By: Henry William BunburyPublished: – Copyrighted work available under Creative Commons by-nc 2.0 UK, see http://images.wellcome.ac.uk/indexplus/page/Prices.html

From the later eighteenth century, however, men certainly began to shave themselves more, helped on by the availability of new types of steel razor, and a growing body of advice literature telling them how to do it. In 1745 too, the barbers and surgeons split to form separate companies, which has long been assumed to have sent them into a social spiral. But my book argues that this didn’t actually happen, and that barbers remained hugely important. In fact, even at the height of the ‘beard movement’ when huge numbers of men were wearing full beards, barbers were actually experiencing huge demand from working men, which at times found them having to work through the night to cope with the sea of stubbly faces at their doors.

Another key question that the book addresses is that of the rise of a market for cosmetic shaving products. It argues that, over time, managing facial hair gradually lost its associations with formal medicine and medical practitioners, and became instead part of a new category of personal grooming for men. But even despite this, it still remained (and in fact remains today) closely linked to hygiene and health. 

From the later eighteenth century, a whole new market emerged for shaving soaps, pastes, powders and creams. For the book I surveyed thousands of advertisements, exploring the types of products available, names, prices and also the language used to advertise them. I’ll save the details for a later post, but things like scent, and the language of softness, luxury and sensuousness, raise interesting questions about expectations of manly appearance and behaviours.

Finally, although the book is not centrally about fashions, it does discuss questions of facial hair styles and class. As Joanne Begiato’s recent book on 19^th-century masculinity has argued, the temptation has too often been to separate broad time periods into different ‘types’ of manliness: e.g. the Georgian polite gentleman, the Victorian ‘muscular Christian’ and so on. But how far do those models of manliness reflect men across society and in different locations? In terms of beard fashions, is it safe to assume that, for example, all men in the Georgian period were clean shaven, or that all Victorian men wore prodigious facial hair. The problem lies in how to access the facial hair fashions of the lower orders. 

Image from Pinterest

For the eighteenth century I turned to ‘wanted’ advertisements in newspapers, where runaway apprentices, servants and criminals were commonly placed. Since facial hair was a distinguishing feature, it offers a glimpse of what men looked like, at least at the point at which they had taken to their heels. This study suggested that beards actually were quite rare throughout the eighteenth century, but that whiskers were perhaps much more common. Rather than all being clean shaven, many lower class eighteenth-century men likely had some sort of facial hair. 

For the nineteenth century, though, I was able to turn to actual photographs of lower-class men, through the increasing practice of taking photographs of prisoners. For the book I surveyed hundreds of photographs from gaols around the country, taking note of the style of facial hair, the age of the men, occupation and location. What this revealed was actually quite surprising. At a time when the ‘beard movement’ was at its height, and it has been supposed that the majority of men were wearing huge, full beards, the study of prisoner photographs suggested not only that around a third of men had no facial hair at all, but that the full beard was not the most popular. In fact, remarkably, the vast majority of men in the sample would have needed to keep shaving at least part of their faces. 

Along the way, Concerning Beards covers a wide range of other questions, and has turned up a great deal of interesting titbits! How did apprentice barbers learn to shave, for example, and who taught individual men? What sorts of things did barbers sell in their shops? Why were some men in institutions physically compelled to shave? And why was Tom Tomlinson the barber, completely unsuited to his calling? For the answers to these, please have a wander through the chapters.

So here it is, and I’ve saved the best until last. Thanks to the generosity of the Wellcome Trust, both in funding the project, and funding Open Access, Concerning Beards is completely free to download. Please click the link below to Bloombsury Collections, where you can find all chapters available to download as PDFs.

https://www.bloomsburycollections.com/book/concerning-beards-facial-hair-health-and-practice-in-england-16501900/

The Quirky World of Victorian Shaving Patents!

A major theme of my forthcoming book Concerning Beards, about the history of beards, shaving and barbers between 1650-1900, is that of the gradual commercialization of shaving. As I’ve explored in other posts, the period after 1750 saw the increasing availability of a whole new range of creams, pastes and lotions for men to use during and after shaving. It also saw the advertising of razors for use by individual men at home, rather than necessarily having to visit the barber. As the book will show, these products proliferated through the eighteenth century and all through the nineteenth, increasing in number and type, and their advertisements appealing to prevailing ideas about manliness in various ways.

(copyright Wellcome Images)

As well as just products for sale, however, my project drew me to the question of how far shaving products were part of broader technological innovation in the past. What sorts of shaving products were being dreamed up, created and patented by artisan makers and inventors? What shaving problems were they seeking to solve? As a period of innovation and technology, the nineteenth century offers a perfect opportunity to explore the world of shaving patents.

Having a razor look the part was clearly important. Whilst the blade should be shiny and (razor!) sharp, there was clearly a demand for fancy handles. A variety of patents were sought for new types or designs of razor handle, including ‘japanning’ to give an ornamental finish, a ‘vulcanised’ rubber razor handle, ‘a preparation for instrument handles, made from a vegetable compound, rather than horn or bone’, and others promising to make wood resemble ivory. These reinforce the importance of razors as manly accoutrements: as well as cutting efficiently, they should also look elegant and upmarket.

Even so, the majority of patent applications related either new devices, or ‘improvements’ to existing razors or sharpeners, to make the act of shaving easier…and often less painful. The discomfort and after-effects of a shave with a bad razor were well know, and often provided fodder for the satirist’s pen. But shaving with an open razor was potentially risky, especially for a man shaving himself. If the handle became slippery with lather, for example, the razor could slip, slice and slash! In 1804, Samuel Bennet’s patent application related to a razor with a steel thumb ring in the handle, enabling a razor to be held firmly and safely in the hand.

The 1830s saw the invention of ‘guard razors’, with various ‘combs’ and other contraptions fitted over blades to lessen the risk of cutting. William Samuel Henson’s 1836 patent razor had a combination tooth guard (which he called the ‘protector’), to prevent the user cutting themselves whilst shaving. By the 1880s the threat was obviously still real. One variation involved a system of rollers to allow the razor to glide over the face: Johnson and Fontaine’s ‘Shaving apparatus and razor guards’ were specially contrived “to allow unskilled persons to shave without cutting themselves”.

(French steel and Vulcanite razor, c. 1850, image copyright Science Museum)

Even handling open razors could be dangerous.  Some, such as H. Hilliard in 1856, proposed a new type of razor with a frame and detachable blade, but also with a spring mechanism to keep them closed when not in use. With this he sought to protect men from the painful and messy experience of accidentally grasping a razor by its blade, rather than the handle.

If razors were to cut efficiently, they naturally had to be sharp. The second largest group of applications related, unsurprisingly, dealt with innovations in razor sharpeners – strops and hones. Between 1827 and 1888 there were at least 38 different patent applications for various machines, leather straps, some with springs, others using elastic, and using promising-sounding product names such as the ‘Revolving self-cleaning razor strop & shaving companion’. Another suggested paper ‘impregnated’ with glass dust to facilitate sharpening, possibly leading to sharp razors but bleeding fingers.

(Wooden razor strop, in three parts with folding compartments and stropping block, English, 1790-1890, image copyright Science Museum)

Finding a convenient receptacle for shaving soap was a common theme and, judging from the efforts and applications of some budding inventors, the job of creating and applying lather for shaving was apparently regarded as something of a nuisance. To relieve men from the seemingly onerous task of lathering soap in a bowl, both Samuel Shipley’s 1853 ‘cases or receptacles containing shaving soap’ and Charles Manby’s ‘Patent Travellers’ Shaving Brush’ offered an ingenious solution. Both proposed ‘hiding’ shaving soap or paste in the handle of the brush. A quick couple of pumps on a piston squirted it straight into the bristles, meaning that it could be applied straight to the face. No bowl required!

(Detail from W. Atkins’ patent specification, 1887, BL Patent Specification Books,  author’s photograph)

Another constant theme in patent applications was that of the need for hot water for shaving. The eighteenth and nineteenth centuries saw debates about whether hot or cold water was preferable; some argued that hot water allowed the blade the move quicker and more easily through tough beard hairs, as well as making the process more comfortable. Others could find no justification for this, arguing that cold water was invigorating and no more harmful to the skin. In 1867, William Atkins was amongst several who proposed contrivances for heating water. Atkins’ ‘shaving appliance’ comprised a large wooden frame, housing a spirit lamp, a large bowl for water, which could be raised and lowered, and a soap and lather box in the base.

But some, however, went way beyond function, and one invention, above all, stands out as my favourite. In 1860, Benjamin Matthewman, a York cutler and surgeon’s instrument maker, applied for a patent for his new method of inserting a photograph into the handle of a razor, thereby enabling a man to gaze lovingly at the sepia-toned features of his inamorata, as he swiped a lethally sharp blade across his throat. Was this to comfort, or to add an extra frisson of danger?!

Bitesized Blog Post #1 Automata & ‘The Turk!’

The eighteenth century was one of technological innovations. Popular interest in science, new inventions and technologies, had never been so strong, and saw the rising popularity of public science lectures, which often included demonstrations and live experiments. We can only imagine the wonder on people’s faces as they saw what must have seemed like magical phenomena take place in front of their very eyes.

One of the most popular subjects in public demonstrations were ‘automata’. Part of the new vogue for scientific instruments, and technological advances in the manufacture of things like clockwork mechanisms, these were often machines made to resemble animals or human figures, contrived  so as to appear animated and almost lifelike. Strange machines  such as ‘talking’ mechanical birds and robot-like human figures weren’t uncommon.

In 1775, for example, audiences in Westminster were invited to the see the ‘Incomparable Automaton Figures which represent the Grand Sultan and Sultana, which play different pieces of music in unison; and also a favourite solo’. Visitors to the New Promenade Rooms in London in 1801 could see ‘Maillardet’s Automaton’ – also known as the ‘Juvenile Artist’ that drew pictures in front of enthralled visitors’ very eyes. More than 200 years later it is still on display, now in the Franklin Institute in Philadelphia.

(Henri Maillardet, ‘The Juvenile Artist’ – image from Wikipedia)

One of the most famous automatons of the age, though, was the ‘Turk’ an automatic chess-playing machine. Here, a lifesized dummy of an elaborately-dressed Turkish man stood with his arm resting on a large cabinet, on which was placed the chessboard. People were invited to make a move, at which point the ‘Turk’s’ arm would magically move, accompanied by music, and sometimes changes of expression. It even said ‘check’ in French at the opportune moment.

(An engraving of the Turk from Karl Gottlieb von Windisch‘s 1784 book Inanimate Reason – Image from Wikipedia)

All was not what it seemed however; the ‘Turk’ was a hoax. Concealed in the large cabinet below the dummy was a human operator, who used a system of levers and pulleys, to contrive the moves, and beat the punters.

Nevertheless, the deceit proved compelling, and the machine toured Europe, still being popular in the mid 19^th century, before being destroyed by fire in Philadelphia in 1854. As the ‘Turk’ was consumed by fire, a witness claimed to hear a sepulchral voice repeating the fateful words… ‘echec! Echec!

 

 

When Marmalade was Medicinal.

I must admit to a guilty pleasure – hot buttered toast with a (very!) thick covering of marmalade. Worse than that, I’m even fussy; it absolutely has to be a certain brand, and a particular type…none of your weedy shredless stuff for me!

But it seems that I’m not alone. Marmalade has recently made something of a comeback. It’s now become a serious foodie’s ingredient with all sorts of artisan flavours and combinations.

Now admittedly marmalade might not leap to mind for its potential health benefits. But in the early 1800s, it was nothing less than a revolutionary health food. In fact, marmalade was originally created as a medicinal substance.

To discover the origins of marmalade we need to go back to the eighteenth century and the increasing problem of scurvy in the British Navy. Scurvy, caused by a lack of Vitamin C, was a major killer in the period, and was even argued to cause the deaths of more sailors than enemy action. The disease caused a range of symptoms, including shortness of breath and bone pain, lethargy and changes to digestion, loss of teeth and hair and, eventually, death. The problem of getting and keeping fresh fruits and vegetables rendered long sea voyages potentially dangerous for crews.

The link between fruit and vegetables as a prevention against scurvy was already known in the seventeenth century, but it was a naval surgeon, James Lind, who first suggested citrus fruits as a viable option for ships’ crews. Throughout the eighteenth century, experiments with different types of foodstuffs (including, famously, sauerkraut by Captain James Cook on his 1768-71 expedition) began to have an impact on instances of the disease.

James Lind FRSE, FRCPE (Image from Wikipedia Commons)

One of the key issues was being able to provide foods that were easy to keep and store, but which also retained enough nutrients to be beneficial. Marmalade (originating from the Portuguese word ‘Marmelo’) had become a popular means of preserving fruit in Britain as early as the seventeenth century. In 1732, Charles Carter’s Compleat City and Country Cook contained a recipe for various marmalades, including apple, pear and apricot, and even cherry and currant.

In 1776 the physician Alexander Hunter wrote about preventing disease using carrot marmalade! A mere spoonful, he asserted, could cure fevers and scurvy, and prevent putrescence. An advertisement also appeared that year in the London Chronicle, titled ‘A Preparation of Carrots for the Use of Seamen in Long Voyages’, of which the ‘finest sort’ could be procured for sixpence a pound.

By the late eighteenth century grocers were beginning to latch on to a public appetite for marmalade as a luxury good. Portuguese Quince Marmalade was one of the many exotic-sounding products available at Joshua Long’s Grocery Warehouse near the Royal Exchange in London. Customers at Long’s shop could also treat themselves to a veritable cornucopia of other delights, from ‘Genoa sweetmeats’ to candied pineapples. Rather confusingly, the publishers of Volume 7 of the Encyclopaedia Britannica in March 1791 also included a line at the bottom of their advertisement, telling customers of their ‘Fine Orange Marmalade, just made’, available at the booksellers.

But it wasn’t long before health came back to the fore. Seeing an opportunity, advertisers began to extol the virtues of marmalade as a restorative and preventative. An advertisement for the ‘Real Scotch Marmalade’ in 1813 listed many benefits. It was, said the advert, excellent for persons of weak constitutions, and those leading sedentary lives’. Not only this, marmalade was the perfect replacement for butter, which ‘never fails to create bile on the stomach, the forerunner of all flatulency’! A decade later, physicians were even recommending Scotch marmalade as a cure for colds! Levy and Salmon advertised their Scotch marmalade, for example, as being excellent for those troubled with bile or indigestion, and also as something to be given as a general health-preserver to children and the elderly.

Around this time marmalade also became genteel – the preserve of choice for the discerning Victorian household. ‘Mr Newton’ boasted in 1826 that his orange marmalade has been concocted to the ‘highest perfection’. ‘Hickson’s Shaddock Marmalade’ was, the advertisement claimed, met with ‘universal approbation’ from the nobility and gentry. In 1832, Mrs Wedderspoon’s ‘Genuine Orange Marmalade’ was available only from Capper’s Tea and Foreign Fruit Warehouse in the Strand, supplier of the ‘finest sauces and epicurean condiments’. Just like today, marmalade was fast becoming the preserve a la mode, the ideal accompaniment to a high tea, or family gathering.

The nineteenth century also saw the beginnings of some familiar brands, still in existence today. Keiller’s was formed in the 18^th century, and became widespread (sorry!) during the 19^th. Francis (Frank) Cooper started his marmalade production in the 1870s, whilst Wilkin and Sons Tiptree factory began producing jams, preserves and marmalades in 1885.

So, it seems that Paddington Bear might have been right all along, in making sure that he always had “plenty of marmalade sandwiches to keep me going”! Perhaps, too, marmalade could indeed be the way to a healthy, as well as a happy, breakfast. That’s what I’m going to keep telling myself!

What About Whiskers? The forgotten facial hair fashion of 19th-century Britain.

In 1843, an article appeared in the New Orleans ‘Picayune’ newspaper, titled ‘Whiskers. Or, a clean shave’. Dwelling on their utility as ‘ornamental appendages to the human face’, the authors sought to discuss how they contributed to the ‘”masculineness” of manhood’. They even – jokingly – referred to an, as yet undeveloped branch of natural sciences; ‘Whiskerology’.

Victorian carte d’visit depicting unknown man with HUGE whiskers – recently used in our ‘Age of the Beard’ exhibition

Taking a long view of facial hair fashions since the 17^th century, it’s broadly true that beards and moustaches began to decline after around 1680, and disappeared completely through the eighteenth century, until, first the moustache, and then the beard returned with full vigour in the middle of the nineteenth century. So, from bearded, to beardless and back again in around 200 years.

But that’s actually not quite the case. Around the turn of the nineteeth century, male facial hair made what might be regarded as an initial skirmish, before the full frontal facial assault of the 1850s. It was not long-lived; by no means was there a ‘whisker movement’. But, for the first decade of the 19^th century, whiskers were definitely a ‘thing’.

There is sometimes confusion about what whiskers actually are, and how they differ from beards. Sometimes the two terms are used interchangeably. Even in contemporary articles whiskers could be used as a catch-all for beards or for beard hairs. But technically they refer to different things. Whilst beards are of the cheeks and chin, whiskers are specific to the sides of the face, and jawline. Also, whilst beards are generally a single entity, whiskers, like moustaches, come as a pair.

(Image from Wikipedia: Edward Askew Southern as ‘Lord Dundreary’)

The fashion for whiskers seems to have begun quite abruptly around 1800. There were sneering reports, for example, of a new trend amongst young men about town, for cultivating their side -whiskers, and showing them off in public. To a polite society still embracing ideals of neatness and smooth, manly elegance, this was little less than scandalous. The desirability of whiskers, however, was such that the wigmaker Ross of Bishopsgate took to the Times to advertise his new contrivance of a wig with whiskers attached through ‘such remarkable adhesion as cannot be discovered from Nature itself’. This ‘new invented whisker’ could be combed to suit any fashion, but came at the high price of three pounds and three shillings – a full pound dearer than his standard, un-whiskered perukes

By 1808, so popular had whiskers become, that even women were apparently trying to get in on the act. Several fashion journals (such as the popular ‘Le Belle Epoque’) reported a coming trend for ladies to train their lovelocks down the side of their faces ‘in imitation of whiskers’. For some this was a step too far. ‘I am at a loss to conceive what a gentleman will be pleased with in a lady’s whiskers’. Nonetheless, this was clearly a popular fashion. Whether it was ‘The Countess Dowager of B—s whiskers’ which were apparently ‘already in great forwardness’, or the ‘belles of Cockermouth’, a set of whiskers was seriously a la mode. At one stage it was suggested that an enterprising perfumer was even selling preparations ‘To Ladies of Fashion ‘who have tried various preparations for changing the hair, whiskers and eyebrows, without success’, but this proved to be an error of phrasing, as the Satirist magazine were happy to poke fun at!

There were certainly products aimed specifically at cultivating whiskers though. By 1808, ‘Prince’s Russia Oil’ and ‘Macassar Oil’ were in demand, and advertisers claimed that they were specifically designed to ‘promote whiskers’ and prevent damage or discolouration caused by frequent wetting.

Some of the arguments made for whiskers during this period were also in fact remarkably similar to those later made for beards. Echoing later claims for the innate masculinity of beards, whiskers were said to be ‘grave and manly’. Whiskers had been venerated by ‘the ancients’, lending them an air of authority and wisdom. It was, as one commentator noted, ‘silly to oppose so ancient a custom in an age so attached to antiquity’. Moreover, the ‘cruelty of shaving’ was matched by the dangers of the shaking hands of ‘unskilled operators’ (barbers). Most of all, it was argued, whiskers were beautiful, especially when set against the ‘unfringed faces of the present day’.

(Image from Pinterest – owner of original copyright unknown)

At the same time whiskers were beginning to be held up as a desirable characteristic of the male face. A man obtaining goods under false pretences was described in 1811 as of ‘gentlemanly appearance’, and of ‘handsome countenance, who wears black whiskers’. A report of the suicide of Royal Footman Andrew Tranter in 1810 noted his reputation for ‘neatness and cleanliness’ in his dress and appearance, and that he ‘wore very large whiskers and was considered a handsome young man’. Such seemingly innocuous reports in fact hides an important transition; after more than a century, facial hair was again aesthetically and socially pleasing but, more than this, cleanly.

In 1813, ‘The Spirit of Public Journals’ reported the ‘Growing custom of encouraging whiskers’ and the barbed criticisms levelled at them by critics. It was apparently even suggested that an Act of Parliament should be made to curtail the fashion. Even then, the subject of male facial hair was contentious! Fortunately, the author argued, the ‘Whiskerandos’ outnumbered their tormentors and merely increased in proportion to the opposition levelled against them.

Despite the ‘Spirit’s enthusiasm, however, it seems that the fashion for side-whiskers had abated by the end of the 1810s. It’s not clear why it declined; perhaps Victorian society was not quite ready for the hirsute revolution of the mid century. But it is interesting to consider whiskers, not only as a sort of trial run for what came later, but also as an often-forgotten element in men’s facial hair fashions. It wasn’t all beards and moustaches.

(Image from Pinterest – owner of original copyright unknown)

As the current beard style continues to change, at the moment with beards seemingly getting smaller and more closely trimmed, will we see the return of such fantastic styles as the ‘Dundreary’ whiskers or (please no!) the ‘chin curtain’? Perhaps the Whiskerandos will rise again. If they do, you can be sure that this particular ‘Whiskerologist’ will be there to document it.

Warehouses and Shopping in Georgian England

In recent years there has been a growing interest in the vibrant consumer culture of eighteenth-century Britain. Amanda Vickery has explored gendered consumption, and in particular the types of goods desired and bought by Georgian men and women. Jon Stobart, has looked at shopping and ‘politeness’, and the ways through which newly-desirable goods were marketed using polite language. Other historians (including me!) have also looked at how certain types of goods, and the materials they were constructed from, became fashionable and desirable in their own right.

(Image from Wikimedia Commons)

In many ways the eighteenth century was a golden age for shopping. In large towns across Britain, streets were being redeveloped to cater specifically for shoppers and browsers. Pavements were widened, to allow polite shoppers a fighting chance of avoiding a cascade of mud and filth from passing coaches. Streets were widened, shop fronts became bigger and their displays more ornate.

Also, for perhaps the first time, shopping became a social activity in and of itself, complete with rituals that modern shoppers would recognise, from teashops within larger stores, to the culture of browsing, with obsequious shop assistants on hand to help the customer negotiate the myriad goods on offer. Something so base as money or price was second to polite conversation, and the art of choice.

It is easy to picture Georgian shops as small, poky places, and indeed many were. But, in large towns and cities, the floor and display space of shops was growing, with increasing emphasis upon the appearance and order of the interior. Images from eighteenth-century trade cards often show large spaces, filled with goods, neatly arranged and displayed.

(Image from Ambrose Heal, London Tradesman’s Cards…)

One type of retail space, however, was entirely new to the eighteenth century. Whilst small shops had long diversified in the types of products they sold, the Georgian ‘warehouse’ was a new innovation, where large numbers of goods could be sold within one, big, retailing space. Whilst not comparable in size, these were the ‘big sheds’ of the Georgian age, where customers could view a wide range of goods, often brought in bulk from producers across the country.

Matthew Boulton’s Soho Manufactory – Image from Wikipedia

In many ways this actually fitted in with broader changes to working environments. Bigger was definitely viewed as better. In manufacture, for example, large-scale ‘manufactories’ exemplified both the successful individual, and the modern, industrialising (and industrious) society. Places such as Matthew Boulton’s Soho manufactory and Josiah Wedgewood’s Etruria ceramics works became places of resort in their own right. They were popular stops on the Grand Tour, giving polite, erudite visitors the chance to browse and buy, as well as to marvel at the new technologies on offer.

What, then, were these retail warehouses actually like, and what did they sell?

It is interesting to note that the earliest references to ‘warehouses’ in retail suggest, at best, modest premises, and often referred to places where quack medicines could be bought. In 1722, for example, an advertisement for a product to kill vermin (‘The True Antidote Against Bugs’!) could be purchased from the ‘Printing Office and Picture Warehouse’ in Bow, London. On closer inspection, the grand-sounding ‘Hungary Water Warehouse’ of 1724 was actually a comb-maker’s shop in Ludgate Hill. Likewise the ‘Dorchester Beer warehouse’, was located (unsurprisingly) in a pub in Cheapside.

At some point in the early 18^th century, the term ‘warehouse’ began to be deployed as an advertising technique, perhaps to play up the size and scale of the business. By the late 1720s all manner of goods had began to justify their own warehouses. In 1729, Ann Young’s Snuff Warehouse promised ‘persons of quality’ that they would have ‘the greatest choice of any shop in England’.

(Image from Ambrose Heal, London Tradesman’s Cards…)

Abraham Henderson’s ‘Sturgeon Warehouse’ in Ludgate Hill sold the ‘best Hamborough Sturgeon’, and customers were assured that Henderson, himself, was on hand to serve them daily from 8 in the morning until 6 at night. Everything from tea, to candles, linen, carpets and saddles was beginning to justify its own, dedicated warehouse. In 1743, even the London hair merchant John Delaporte ‘beg[ged] leave to inform his customers, in his best eighteenth-century polite terms, that he had opened a new warehouse in St Martin’s Lane, and hoped for the ‘continuance of their friendship’.

In the later part of the eighteenth century, however, it seems that both the use and terminology of the warehouse began to shift. From being a single-purpose entity, the warehouse gradually expanded to house a range of goods. A number of multipurpose warehouses emerged across the country, catering for a wide range of fashionable and ‘polite’ items. In one sense these resembled the modern department store, insofar as they brought together popular brands under one roof, attracting those with the ready money who, perhaps, could not make the trip to the sources of goods, such as Sheffield or Birmingham.

The popularity of ‘toys’ was one of the drivers of this change, as was the growing desire to decorate the home. In the eighteenth-century, ‘toy’ referred to any one of the innumerable decorative objects that were becoming available, from small jewellery and equipage to utilitarian items like watches and spectacles. Toy retailers were located in fashionable towns across Britain, and toy warehouses were the go-to place to pick up a fashionable trinket.

In 1786, for example, the wonderfully-named Fillagree Pearce advertised his ‘Perfumery and Toy Warehouse’ in which could be found everything from bottle stands and card boxes to chimney ornaments and fire screens. More than this, ‘every article necessary for the use of ladies who are employed in so elegant an amusement’ as knitting and sewing, were catered for ‘on the lowest terms’.

Bromstead’s Toy Warehouse was located in Jermyn Street in London (one of my favourite streets in London), and sold a wide range of small steel goods and articles, as well as being an agent for the ‘Female Elixir’, which promised to ‘procure natural evacuations’!

In London, and also in larger resort towns like Bath, could be found large premises like the ‘Birmingham and Sheffield Warehouse’. These premises were dedicated to the elegant and decorative metalwares like those produced by Matthew Boulton, or the exquisite chinaware, ormolu and chintzware of Josiah Wedgewood. Here the prospective shopper could peruse the huge range of exotic goods on offer, without the uncomfortable prospect of a long journey to the Midlands. Premises like these commonly sold a range of smaller, personal items, including jewellery and even razors, all advertised in the genteel language of Georgian retail.

Dealing with the demands of the polite shopper required a special calibre of shop assistant. Applicants for a vacancy in the ‘Toy Warehouse near Bishopsgate church’ in 1796 were required to be of ‘an obliging disposition, and whose character will bear the minutest enquiry for honesty and sobriety’.

Like so many aspects of life that we consider ‘modern’, warehouse shopping was an important feature of Georgian consumption. As towns expanded, so did the range of goods available and the types of premises available to view them in. With more disposable income than their predecessors, Georgian middling sorts could engage in the new vogue for shopping, filling their homes with the fashionable trinkets of the day. It’s also interesting to see how the term ‘warehouse’ altered through time, and is still a feature of the language of shopping today.