Barbers and their Shops in Early Modern Britain.

V0019646 A barber's shop, Alresford. Coloured reproduction of an aqua
V0019646 A barber’s shop, Alresford. Coloured reproduction of an aqua Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org A barber’s shop, Alresford. Coloured reproduction of an aquatint. Published: – Copyrighted work available under Creative Commons by-nc 2.0 UK, see http://wellcomeimages.org/indexplus/page/Prices.html

Barber shops are proving to be one of the big growth industries of the past few years. All across the country, and indeed across the world, it seems that there has been a marked return in what we might think of as ‘traditional’ barber shops. Not only this, many barbers have also now begun to return to what was certainly, in the 17th and 18th centuries, the task with which they were most synonymous – shaving. More about that in a future post.

But barbers are, and always have been, closely associated with their shops. When we think of those shops we also think of the signs of their trade, most notably the pole, but also the barber’s chair, mirror and paraphernalia. (See Lindsey Fitzharris’s great post about the barber’s pole) The barber’s shop was (and still is) an important social space, somewhere to meet and gossip, as well as to purchase ‘product’.  This too was no different in the past. In the early modern period, the barber was an important source of goods. It was, for example, pretty much the only place where men could legitimately buy cosmetic products, such as shaving lotions or soaps, and perhaps even razors, as well as having them applied as part of the service.

Other things were sold by barbers to boost their incomes, including alcohol and foodstuffs. As Margaret Pelling has shown too, music was an important part of the barber’s shop experience, and some even had house instruments that customers could use to kick up a sing-song. Eleanor Decamp’s recent book ‘Civic and Medical Worlds’ has also highlighted the ‘soundscape’ of the early modern barbershop, with the snip-snap of scissors, the click and slap of the barber’s hands as they did their work, and their notoriously incessant chatter.

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(Image copyright Wellcome Images)

But, as part of my project on the history of facial hair, I’ve been doing lots of research into the records of early modern barbers recently, and this is beginning to show a more complex picture than perhaps first thought. Despite the emphasis on shops, it is becoming clear that not all barbers in fact had shops. Indeed, there are good reasons why many might have chosen not to.

Fitting out a barber shop in the seventeenth century was actually extremely expensive and required quite a considerable outlay to get it up and running. In 1688, Randle Holme’s book Academy of Armoury set out the list of equipment in an idealized barbershop. It was quite substantial.

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Once established, the ongoing costs of maintaining the equipment must also have been onerous. Razors and scissors needed constant stropping and sharpening – a job likely to have been done by an apprentice. Waters and powders needed to be continually replenished, whilst shop fittings needed cleaning and repairing with the stress of daily use. To establish even a fairly modest business, therefore, needed money.

A search through the probate inventories of barbers in the 17th and 18th century reveals a wide range in size, quality, and equipment levels. There were certainly barber businesses in towns across Britain, for example, that did seem to follow Randle Holme’s ideal. In 1674, Edward Wheeler’s Salisbury barbershop contained three basins, some chafers and ‘barbers instruments’ valued at a total of ten shillings. Basins and chafing dishes were both requisites for warming and holding water for shaving. In Newark, Nottinghamshire, barber Thomas Claredge’s shop contained glass cases and furniture, a large number of hones, brushes and basins, wash balls and a quantity of shop linen. The inventory of the Nottingham barber William Hutchinson also gives a glimpse into a high-end barber’s business. Customers entering Hutchinson’s shop would have been greeted by a variety of furniture, including tables, chairs and benches, and shelves occupied by wig blocks, along with wigs, salve and powder boxes, and a number of pewter pots and candlesticks. Amongst Hutchinson’s equipment were 2 mirrors, 6 brushes, 13 razors and a hone, and a number of pairs of scissors and curling irons. A pile of ‘trimming cloths’ stood in readiness for use, whilst the customer’s eye might also be diverted by the ‘small pictures’ on the walls, or by the noisy occupant of the bird cage also noted by the inventory takers.

Barber shop 2

(Copyright Wellcome Images)

But in many cases too, there were clearly more basic surroundings. Some shops, like that of the Chippenham barber Thomas Holly in 1697, were clearly very basic, with an entry for ‘the shoppe’ listing just ‘2 chaires 1 lookeing glasse [and] 1 stool’, valued at five shillings. In Chepstow, in 1697, Roger Williams’ shop contained only a looking glass, a basin, some razors, one hone and a small amount of ‘trimming cloth’, while the Nottingham barber Thomas Rickaby’s shop inventory contained ‘1 lookeing glass, some razours, three old chaires’ and three wigs. Such examples suggest small, part time or occasional businesses, capable of attending only a few customers at one time.

Some sources suggest that barbers simply used space in their own houses to trim customers, keeping a bare minimum of equipment to use at need, avoiding the need to equip a ‘formal’ shop space altogether. Here trimming was likely a simple expedient. Customers would turn up ad hoc and be shaved, but perhaps without the frippery and frills of the high-end barber

But equally, as Susan Vincent has noted, there was actually little need for barbers to run a shop since this was an activity that could be performed at any time of day, and in the customer’s own house. Barbers were effectively on call at any time of day. Until at least the early nineteenth century itinerant ‘flying’ barbers offered shaving services to customers, either in their own homes or even in ad hoc stalls in town centres and markets. In 1815 John Thomas Smith reported the dying trade of the ‘flying barber’ in his study of London. Their standard equipment was reported to be a basin, soap and napkin, and ‘a deep leaden vessel, something like a chocolate pot’, enabling them to move relatively swiftly to find custom. Many barbers were likely able to eke out a living by providing a mobile service in this way, rather than operating from fixed premises. Securing a regular contract with a wealthy gentry family, for example, providing shaving services in the comfort of their own country pile, could be lucrative and might dispense with the need for a shop altogether.

The history of barbershops, then, may be more complex than has previously been assumed. Barber businesses varied greatly. Some were well-equipped, almost luxury affairs, with pots of pastes and lotions, powder and pomatum and a bustling atmosphere. Others were smaller, cheaper and more prosaic. But many barbers had no shop at all, simply fulfilling a demand in their community, and building up a reputation, as was the case with medical practitioners in general. The need for the weekly trim ahead of Sunday service (the ‘hebdomadal shave’) meant that there was almost always a need for a parish barber. It also reminds us of the changing landscape of shaving and haircutting through time though, and the fact that, three centuries ago, you didn’t necessarily go to the barber’s and sit in a queue. If you had the means, they came to you.

 

 

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Barbers and Advertising in the 18th century.

Over the past few years, I have spent a lot of time looking at polite advertising in the 18th century. During that period, a whole range of retailers advertised their goods and services to appeal to ladies and gentlemen of taste. Without discussing anything so base as price or money, they instead gently coaxed, cajoled and complimented their customers to become regular visitors. Politeness was, in many ways, a performance. Both customer and retailer played the game, turning shopping into something of an experience, often involving being served tea while you perused the items on show.

One of the primary ways of enticing customers back was the trade card. These were small printed pamphlets or bills, handed out to the customer after purchase as a reminder to them to visit again. Combining polite language with elegant neoclassical imagery, they stressed the world of goods available, the opulence of the surroundings, and the care and attention promised to be lavished on the customer.

Thousands of these trade cards exist for all sorts of businesses. Unsurprisingly these were often high-end businesses. But even some small, prosaic trades also adopted the card, and examples can be found for anything from dentists to skeleton sellers!

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(Trade card of Nathaniel Longbottom, skeleton seller – Wellcome Images)

One type of business that appears to have steadfastly resisted the trade card, however, was the barbershop. On the face of it (excuse the pun!) barbers should surely have been just the sort to benefit from attracting regular, returning custom.  As shavers of men, they played a pivotal role in the face of the polite gentleman. Indeed, dictionaries throughout the entire eighteenth century often gave the primary definition of barbers as ‘shavers’. Towards the end of the eighteenth century too, ‘hairdressers’ were important figures, especially in shaping female appearance. In other words, more than perhaps any other trade, it was barbers who helped men and women to meet new ideals of appearance, readying them for public view. And yet they chose not to bother with trade cards. Why might this have been?

V0040698 Men being shaved and having their hair cut, styled and crimp
Image from Wellcome Images

It has been argued that barbering as a profession was in decline in the eighteenth century. It has long been assumed that the split between the barbers and surgeons in 1745 elevated the surgeons, at the same time as relegating the barbers to mere ‘mechanics’. The extent to which this is true is up for question; (it’s certainly something I’m interested in as part of my project on the history of facial hair). Certainly, in popular culture, though, the barber was often portrayed as a rustic tradesman – the stereotypical bumbling, inept fool who did more damage to his customers appearance than good. In fact, barbers were sometimes singled out and mocked for trying to affect airs and graces.

Barber

(Lewis Walpole Digital Images)

But did barbers actually even need trade cards in the first place? The business relied, first and foremost, on footfall and passing trade. A given street in an eighteenth-century English town might contain several barbershops of various size and quality to suit the pockets of a variety of customers.  Such accounts and references that do survive suggest strongly that people tended to keep to one particular barber, building a relationship over time…in fact quite similar to today. This being the case, was there in fact any need to remind the customer of where they had their last haircut or shave?

Secondly, the nature of the barbering trade was arguably different to those of other, even related, trades. Wig (or peruke) makers, for example could trade on their range of the stock, the quality of their hair, and the service element of their business. Some cards survive for perukemakers, which demonstrate their easy assimilation into the world of polite advertising. For barbers, however, aside from selling the odd cake of soap, glass of beer, or keg of butter, they were unlikely to adopt (or need) the fawning, obsequious style of metropolitan shop owners.

Perhaps for the same reasons, barbers did not seem to take advantage of the opportunities for relatively cheap advertisements in Georgian newspapers. If they appear at all, it is usually as an agent for some or other product – usually related to their trade, such as shaving soap, pomatum or even razors and other goods. But, as to their tonsorial skills….virtual silence.

If not trade cards or newspaper advertisements, then, did barbers even advertise at all? In fact, it could be argued that barbers had the most striking advertisements of all, hidden in plain sight: the pole. I must admit to having doubts about the origins of the barber’s pole colours, and its red and white striped design. It’s often said that the pole represents the bloodletting process. Here the red signifies the blood being taken, the white denotes the bandages, and the pole itself is said to be the ‘fillet’ – the small stick gripped by the patient whilst their vein was being opened. It’s a story that was certainly in circulation by the late eighteenth century, and vigorously and enthusiastically repeated by Victorian antiquarians. It’s just that hard evidence is somewhat more difficult to come by. Perhaps we’ll never really know. There is some evidence, for example, that the pole sometimes had blue and white stripes, although this might suggest it represented the vein about to be cut. Whatever the origins, evidence for large, protruding poles outside barbershops can be found far back into the seventeenth century.

V0019646 A barber's shop, Alresford. Coloured reproduction of an aqua

(Wellcome Images)

So, it does seem that barbers were not necessarily ‘polite’ in the eighteenth century; perhaps they didn’t need to be; perhaps they didn’t even want to be! It’s interesting, nonetheless, to see how certain businesses relied on different means in order to advertise their services.

For more about the history of barbershops, have a look at Lindsey Fitzharris’s excellent articles on the subject, e.g. http://www.huffingtonpost.co.uk/dr-lindsey-fitzharris/the-bloody-history-behind-barbers-pole_b_3537716.html

Thomas Ribright: The Electrifying Optician of 18th-century London.

Over the years I’m occasionally asked about historical heroes and villains and, in particular, who my ‘history hero’ would be. People are often surprised at my answer. My choice is neither famous nor celebrated…in fact it’s a good bet you’ve never heard of him. But, when I stumbled across a report about him in an 18th-century newspaper, I knew he was the guy for me.

Our tale is a cautionary one, involving a very modern form of antisocial behaviour, malice and nuisance, but also retribution. Depending on how you look at it, this is a Georgian story of instant karma…of what might be categorised on a Youtube clip as ‘instant justice’.

It takes place in London in 1789, the heart of Georgian polite society and culture. London was in many ways the Georgian city, with its vibrant social scene of parties, events and balls, its elegant shops, neat pavements for promenading, and huge range of newly desirable goods on offer, from the latest homewares and decorations to fashion and jewellery. Once the polite customer was suitably shopped out, they could repair to one of the many local tea and coffee houses for a restorative libation!

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‘Miseries of Human Life’ – Image from Lewis Walpole Digital Collection

Amongst the many shops lining the Poultry in Cheapside, London, a thriving commercial area near London Bridge, was the ‘mathematical, optical and philosophical instrument’ business, belonging to Thomas Ribright. Scientific instruments were very much the ‘coming thing’ in the second half of the eighteenth century. For a true Beau Monde, knowing your telescope from your orrery (and preferably owning a couple of each) was the mark of the aesthete and the person of taste. Cities like London and Bath regularly hosted public demonstrations of scientific instruments to rapt audiences, who delighted in the latest ‘magick’ discovery.

Ribright
Trade card of Thomas Ribright – John Johnson Collection

Ribright was an optician by trade, describing himself on his elaborate trade card as ‘Optician to the Prince of Wales’. In 1749 he had patented his own form of spectacles, along with other instruments. By the 1750s he was a regular advertiser in the London newspapers, selling a range of optical devices. His ‘Brazil pebble spectacles’, for example, were available in ‘fine Venetian green glass’. Nestled in amongst advertisements for ‘Bears Fat’, country dancing instruction and razor straps, an entry in the Gazette and New Daily Advertiser in 1765 shows that he was an agent for a range of different and new-invented instruments, such as the ‘New and Correct Globes’.

In the summer of 1789, however, a very modern type of nuisance plagued the residents of the Poultry, in the form of a young grocer, Peter Wheeler (a shady character known locally as ‘Lord Fig’ for his habit of affecting airs and graces). Wheeler was an early exponent of what, in 1970s Cardiff, we used to call ‘Knock Knock Ginger’ – ringing doorbells and running away. [Disclaimer: The young Dr Withey was far too well-behaved a child ever to have considered doing anything remotely like this, and does not advocate such a vile practice in any way, shape or form. I might have left fake notes for my neighbours’ milkman once or twice, but that’s another story]. Wheeler added his own twist by ringing the bells violently in the middle of the night, which, as Mr Ribright reported in a letter to the Times in 1789, greatly alarmed his family. After suffering this menace night after night, Thomas Ribright had enough. “I resolved, if possible, to punish the disturber of my rest.” At this point, Wheeler was messing with the wrong guy.

One particular night, Wheeler once again made his way to the Poultry after nightfall, preparing himself for another evening of terrorising the poor optician’s family. Perhaps trying a couple of other houses first, he arrived at the threshold of Ribright’s shop, perhaps chuckling quietly to himself, reached out his hand for the bell. Perhaps he noticed his shoe catching on a strange patch of metal filings on the doorstep but, in any case, his hand reached out for the bell…

This night, however, something was different. Before going any further, let’s take a look at a 1780 advertisement of Thomas Ribright, giving a clue to one of his other skills:

“16th November, 1780

ELECTRICITY having of late been found of particular Use in the Cure of RHEUMATIC, PARALYTIC and HYPOCHONDRIAC complaints

Also for the removal of SPASMS, CONTRACTIONS, DEAFNESS and complaints incident to the TEETH,

RIBRIGHT AND SMITH

Optical, Philosophical and Mathematical Instrument Makers, Beg leave to Inform the Nobility, Gentry and Public in general, that they have fitted up a Compleat Apparatus, for performing the Operation by Shock, Spark or passing the Electric Matter through the human frame, locally or generally.”

Thomas Ribright was therefore a specialist in ‘medical electricity’, and his shop was bristling with the latest models. Being electrocuted back to health was becoming popular towards the end of the eighteenth century. The ‘patient’ would be attached to the machine, which would be fired up, giving them a shock, ranging from mild to intense. Suitably ‘electrified’, the patient would leave the shop a shilling lighter and hopefully cured, though perhaps with their hair standing a little on end. Such was the fascination of this procedure that this could sometimes even draw a crowd.

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18th-Century electrical machine – although bigger than Mr Ribright’s! Image from Wikimedia Commons

And so back to the Poultry. Determined to have his revenge on the troublemaker, Mr Ribright had set up an elaborate trap. First he “pasted some tin filings upon the pavement before my door”, to act as a conductor. Next he “made a communication between the handle of the bell and an electrical machine, and charged a large jar to be ready for his reception”. His timing was perfect.

A few moments after, as I suspected, [he] made an attempt as usual; but instead of accomplishing what he intended, he received the full contents of the jar”.

So, as the young offender touched the bell, there was a loud crack, and he received a full charge from Mr Ribright’s electrical machine, propelling him loudly and swiftly back into the street, where he was seen staggering around. When Mr Ribright opened the door to his shop he was treated to the gratifying sight of his tormentor “leaning against one of the supporters of the door and exclaiming What! You shoot people eh?…damn ye”.

 A small crowd had by now gathered, lauging and pointing and, it was reported, applauded Mr Ribright for his efforts, as the (literally) shocked ‘Lord Fig’ was led away by the local constable to await his fate.

And so, for his ingenuity, innovation and dispensation of ‘instant justice’, THAT is why Thomas Ribright is my history hero.