The ‘Toilet Arts’: Men’s Personal Grooming and Advice Literature in the 19th Century.

One of the big themes of my research project, and of a large section of the forthcoming book, is the rise, over time, of shaving as part of men’s self-fashioning and personal grooming. One question that has interested me from the start is that of how men learnt to shave? Who told them what equipment to purchase, how to sharpen razors, make lather and avoid injuring themselves? Fraternal networks – dads and brothers, as well as male friends – were all strong potential sources of information about personal grooming in the past, much as they still are today.

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Image from British Library Flickr, available under creative commons

But I’ve also been interested in advice literature for men. The eighteenth century saw the rise of polite conduct literature, instructing young ladies and gentlemen in how to look and behave properly in public. This often included general instructions on dress and appearance, manners, speech and deportment, and even posture and how to stand properly. But before the nineteenth century there was generally more conduct literature available for women than men.

The early decades of the nineteenth century, however, saw conduct literature gradually replaced by a more general kind of advice literature, along the lines of ‘How to be a Lady/Gentleman’. I’ve been scouring as many as I could find to see if they offered anything more on what were sometimes referred to as the ‘toilet arts’! In particular, I wondered if there might be any evidence for how to look after beards, particularly at the height of the Victorian ‘beard movement’. What were the expectations surrounding cleaning, fashioning or cutting facial hair, and general expectations of appearance?

In general, over-attention to appearance was regarded with suspicion, and some advice literature cautioned men not to fuss too much in front of the mirror. As The English Gentleman, His Feelings, His Manners, His Pursuits of 1849 cautioned men that ‘directly you begin to be over-careful and elaborate in your dress, and give yourself a finical and effeminate appearance, from that hour do you commence vulgarity”. Although he should never be slovenly, a man should think no more about his appearance once he had left the dressing room and, once in public, should ‘avoid looking in the mirror’ or a window to check appearance!

Sometimes advice on personal cleanliness could appear in gentlemanly advice literature, although the amount and form varied greatly with each publication. The Gentleman’s Manual of Modern Etiquette (1844) for example, instructed men that the “flesh, teeth and nails should be cleansed at regular intervals”, and the nails in particular should “never be permitted to grow to an offensive length”.  Arthur Blenkinsopp’s A Shiling’s Worth of Advice on Manners, Behaviour and Dress (1850) noted also that faces, hair and teeth should be kept scrupulously clean.

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(Author’s own image – original document copyright British Library)

One of my favourites is the ominously-titled ‘Don’t: A Manual of Mistakes and Improprieties More or Less Prevalent in Conduct and Speech’ which, as the name suggests, was all about how NOT to do it. Personal grooming was singled out for a barricade of ‘DON’Ts’! These included not using hair dye, since ‘the colour is not like nature, and deceives no one.’ The use of hair oil by men was ‘considered vulgar, and it is certainly not cleanly’. But, perhaps more importantly:

“DON’T neglect personal cleanliness – which is more neglected than careless       observers suppose.

DON’T neglect the details of the toilet. Many persons, neat in other particulars, carry blackened fingernails. This is disgusting. DON’T neglect the small hairs that project from the nostrils and grow around the apertures of the ears…”

If men had beards or whiskers they should be careful to wash them after smoking, and should not get into the habit of “pulling your whiskers, adjusting your hair, or otherwise fingering yourself’!

Others contained useful titbits about shaving kit. L.P. Lamont’s Mirror of Beauty (1830) contained a useful recipe for the ‘Genuine Windsor Shaving Soap’, along with instructions as to how to put the melted soap into a shaving box, to use while travelling, or for convenience, whilst Charles Gilman Currier’s The Art of Preserving Health reminded men that the beard ought to be washed very often and should be kept clean.

Specific advice about shaving beards and whiskers was more likely to be found in specific publications dedicated to the task. These came in many forms: in the eighteenth century the first shaving manuals were published by cutlers and razor makers such as Jean-Jacques Perret and Benjamin Kingsbury. Over time these began to proliferate, and included everything from instructions given out with shaving products to manuals dedicated to shaving and personal grooming more generally. There are too many to include here in detail, but a few examples will illustrate the themes.

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(Author’s own image – original document copyright British Library)

The alluringly titled Gentleman’s Companion to the Toilet of 1844, for example, by the anonymous ‘London Hair Dresser’, contained a raft of useful information for shavers, from how to choose, strop and sharpen a razor, and the proper way to use it. Debates raged around whether shaving with hot or cold water was better: the author of the Gentleman’s Companion was in no doubt that hot water was the only way to ‘soften the beard or improve the edge of the razor’. Another useful section dealt with which shaving soap to pick. The best strategy, argued the author, was to ignored the advertising puffs (“There are many soaps which are ‘puffed off’ as “the best article manufactured for shaving”…but some of them are utterly worthless”). He also advised sticking to the widely available Naples soap, and avoiding alkali soaps, with their light and frothy lather, which would “much annoy you by [causing] those irritating pains which are frequently felt after shaving with a bad razor”.

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(Author’s own image – original document copyright British Library)

Edwin Creer’s Popular Treatise on the Hair argued that men risked their health if they neglected cleanliness of their beards, since facial hair “collects dirt, smoke and dust from the atmosphere…and were it not that the beard intercepts those particles, they might otherwise find their way to some internal organ”. Creer also argued that occasional shaving could be useful in strengthening the beard, but preferred to let nature run its course.

Nevertheless, styling, brushing and trimming the beard and whiskers was also recommended. As Creer noted, the ‘cut’ of the beard was everything: it should neither be ‘short and scrubby’ nor long and unkempt. Equally important in preserving the lustre and appearance of a full beard was that it should be well kept. Dedicated ‘whisker brushes’ were available to comb out the tangles and remove errant particles of food. It was, after all, hard to look like a gentleman with bits of dinner lodged in the prolix fronds!

Throughout the nineteenth century, then, gentlemanly grooming was seen as important, and facial hair, whether shaving it off or beautifying the beard, was an important part of this. Perhaps the final word belongs to The Hairdresser’s Chronicle in October 1871, which contained the following, under the title ‘How to Begin the Day:

“Be very careful to attire yourself neatly; ourselves, like our salads, are always the better for a good dressing. Shave unmistakeably before you descend from your room; chins, like oysters, should have their beards taken off before being permitted to go down…”!

Barbers and Shaving in the Eighteenth Century

“It is the business of the barber to cut and dress hair, to make wigs and false curls, and to shave the beards of other men. In ancient times he used, also, to trim the nails; and even in the present day, in Turkey, this is a part of his employment”. So wrote the author of an 1841 survey of professions and trades.

One of the main subjects of my forthcoming book is the history of barbers, and their place as providers of shaving, and also as practitioners of the male face and head. I’ve been looking at some of the important questions that have sometimes been overlooked: how well equipped were barbers’ shops?; how did barbers learn to shave, and who taught them?; what happened to the barbers when men began to shave themselves around the mid eighteenth century, and also when beards came hugely back into fashion in the mid nineteenth century? But I’ve also been interested in a much more basic question: what was it like to be shaved in an early modern barbershop?

V0019646 A barber's shop, Alresford. Coloured reproduction of an aqua
V0019646 A barber’s shop, Alresford. Coloured reproduction of an aqua Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org A barber’s shop, Alresford. Coloured reproduction of an aquatint. Published: – Copyrighted work available under Creative Commons by-nc 2.0 UK, see http://wellcomeimages.org/indexplus/page/Prices.html

Barbers have (very unfairly, in my opinion!) long been the whipping boys of the haircutting trades. In the eighteenth century the chattering barber was a comic staple. Many satirical cartoons lampooned the clumsy barber, engrossed in his own conversation and paying no attention to the safety of the customer in the chair. Country barbers, affecting airs and graces, were another favourite target of cartoonists. Worse still, the rise of hairdressing as a distinct occupation in the eighteenth century caused further tensions, as hairdressers sought to establish themselves as polite practitioners to the elites, and experts in tonsorial practice! In the process, they took every opportunity to barbers were relegated to the status of ‘mere’ shavers.

For an occupation like barbering/barber-surgery, with its long and proud tradition, not to mention considerable status in early modern towns, this must have been hard to take. Complaints from barbers about their diminished status were still rumbling on in trade journals late into the nineteenth century.

The problem was that a shave in an early modern barbershop varied considerably in quality. First was the question of how well equipped the barbershop was. Some high-end establishments had cases of razors, strops and hones for sharpening, bowls, basins, towels and some sweet-smelling creams or pomatums to apply afterwards. Other shops were much more basic, though, with only the minimum of equipment, and no fripperies. Perhaps the most important factor was the quality of the razor. Before the mid 18th century, the type of steel used in razor manufacture made them sometimes brittle, and difficult to sharpen. Once cast steel was introduced around 1750, things did begin to improve, although cast steel razors were expensive and beyond the reach of poorer barbers.

Being shaved with a blunted or poorly maintained razor was an ordeal for the customer. Rather than slicing off the beard hairs cleanly, a blunt razor rasped and bit, taking off layers of skin as well as stubble. Some barbers were more diligent than others in ensuring that their razors were up to the task. One account, from J. Torbuck’s Collection of Welsh travels, and memoirs of Wales (1749) gives us an interesting (if slightly tongue-in-cheek), insight into what could happen when things went wrong!

“I next sent out for a barber (resolving to see the best face upon matters I could) and, in about half an hour’s time, in comes a greasy fellow, swift to shed innocent blood, who, in a trice, from a protable cup-board call’d his cod-piece, pulls out a woollen night-cap that smelt very much of human sweat and candle-grease, and about two ells of towelling, of so coarse a thread, that they might well have serv’d a zealous catholick instead of a penitential hair-cloth.

After some fumbling, he pulls out a thing he call’d a razor, but both by the looks of effects, on would easily have mistaken it for a chopping-knife; and with pure strength of hand, in a short time, he shav’d me so clean, that not only the hairs of my face, but my very skin become invisible; and he left me not sufficient to make a patch for an Aethiopian lady of pleasure:

I gave him a small piece, bearing Caesar’s image and superscription; at which, he doffed me so low a bow, that the very clay floor was indented with his knuckles, and so he reverendly took his leave.”

V0019680 A barber shaving a disgruntled man. Coloured etching after H

(Image Copyright Wellcome Trust)

Images such as ‘Damn the Barber’ drew on what must have been a fairly common trope, of the painful shave, highlighting the lack of care and attention by some ‘Professors of the Tonsorial Arts’, or the damage done to customers. ‘Zounds! How you scrape’ cries the unfortunate victim of one blunt razor!

V0019687 A barber shaving a man in his shop. Etching, 1804.

(Image copyright Wellcome Trust)

But for all this, barbers remained hugely important in the lives of men throughout the seventeenth, eighteenth and nineteenth centuries. The barbershop, as Margaret Pelling, Sandra Cavallo, Jess Clark and others have shown, was an important social space for men, as well as being a site for shaving, and also the purchase of cosmetic goods. Even when men did begin to shave themselves in greater numbers, they often did this in conjunction with visiting the barber. For many (perhaps even most) men too, it was simply cheaper and easier to go to the barber’s shop than to purchase and maintain shaving goods.

Beard Sculpting in the 19th Century.

Over the course of the past four or five years or so, one of the biggest growth areas in the personal grooming industry has been in products for cleaning, styling, or beautifying the beard. A whole host of options are now available, including beard oils, moisturisers and styling waxes, specially dedicated beard trimmers, and even templates, offering a myriad of different options for sculpting the preferred look.

As I’ve been studying the history of men’s personal grooming in the past, I was interested to see if beard grooming was just a modern thing, or if there was a historical precedent. The obvious place to start was in the Victorian period, when large numbers of men were sporting prodigious facial hair. Surely, with all these huge beards on show, keeping them pristine must have been important?

As I’ve mentioned many times in other posts, the Victorian beard was a statement of manliness. It spoke of supposed natural male authority, strength and even virility.  It was, as H.W. said in 1855, in his article ‘Beards and their Bearers’, a “cherished ornament”. And this was a case where bigger was regarded as better. Men were extolled to let their beards grow long, full and ‘natural’, an outward symbol of the power that lay within.

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(Unidentified man from a Victorian carte d’visit – author’s own collection)

But therein also lay an important point. The emphasis upon ‘natural’ suggested that, rather than being clipped, shaped, oiled or waxed, beards should be left to do their own thing, as prolix and rampant as possible. In the early 1850s, there were sustained attacks on shaving, which was set up as a potentially dangerous act – one that robbed the body of a key source of protection against dust or germs but, even more importantly, sapped the strength from a man’s body. With shades of the Biblical character Sampson, the American Presbyterian minister and dietary reformer Sylvester Graham argued in 1849 that the “habitual shaving of the beard diminish[ed] the physiological powers of man”.

At the same time as attacks on shaving, came stern warnings to men about the dangers of artifice in appearance. Whilst they should by no means be slovenly, neither should men be too absorbed or finical in their appearance ‘from whence commences vulgarity’. There were also sexual connotations. Victorian men who spent too much time in front of a mirror, or were too keen on cosmetics, risked suspicions of effeminacy.

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(Advertisement for Hovenden and Sons in the Hairdresser’s Chronicle – author’s own image)

But this is not to say that beard care was entirely absent from discussion. Men’s etiquette and conduct manuals did contain some advice about how to manage and care for a beard. Above all things, most authors agreed that beards should be kept clean.

Brushing was important, not only in keeping the beard luxuriant and shiny, but also in rescuing small bits of food that had become trapped in the undergrowth. As the authors of ‘Good Manners’ suggested in 1870, “The beard should be carefully and frequently washed, well-trimmed and well combed, and the hair and whiskers kept scrupulously clean, by the help of clean, stiff hair brushes, and soap and warm water”.

Special ‘whisker brushes’ were available to do the job properly, advertised in newspapers. In one advertisement in the Greenock Advertiser, ‘whisker brushes’ could be bought for the knock-down price of five and a half pence. In Bell’s Weekly Messenger in December 1850, ‘whisker brushes’ were included in a broader advertisement for ‘Christmas Presents this Month’. Clearly the ideal present for the whiskerando who has everything!

A little trimming or clipping was permissible, to keep everything neat and tidy since having a scruffy, unkempt beard suggested slovenliness, and it was considered ‘quite the usual business of a man’s person to trim the beard’. For those who could afford it, a valet or manservant might also do the job. As Isabella Beeton’s Book of Household Managementpointed out, a good valet should “brush the hair, beard and moustache, where that appendage is encouraged, arranging the whole simply and gracefully according to the age and style of countenance”.

Buckingham's dye

(Image Copyright of Wellcome Collection)

Applying any cosmetics to the beard, though, was actively frowned upon, and there were even some suggestions that the products themselves were unpleasant. An article in the Hairdresser’s Journal in July 1868 noted the use of iron dye, containing hydrosulphate of ammonia and hartshorn for colouring beards and moustaches but noted that the ‘abominable odour’ and ‘putrid smell’ of the ingredients meant that ‘any fellow who would apply this hateful thing to his facial hair must be strong of stomach, and not over delicate as to the sense of smelling’.

Indeed, although there were many (often delicately scented) products for shaving available across the nineteenth century, there are only fleeting references to cosmetic products specifically for beards.

Nineteenth-century men, then, didn’t really go in for beard sculpting, in the belief that the beard was best left to grow ‘natural. And whilst today the idea that beards might be dirty still resurfaces from time to time, the Victorians had that covered. As ‘Xerxes’ wrote in the Folly and Evil of Shaving in 1854, “the beard keeps away nearly the whole of the dirt from the face, [and] does not prevent soap and water from penetrating beneath it to remove what dirt may accumulate there”. As such, they reasoned, “it follows that that portion of the face covered by the beard must be cleaner than the part not so covered, as well as cleaner than the head”. So, there you have it. Bearded men are the cleanest around!

A Hidden History of Beard Terms!

2020 will be a milestone for me, as it sees the completion of my research, and the submission of my book Concerning Beards: Facial Hair, Health and Practice in England, 1650-1900, in many ways bringing an end to my project on the history of facial hair – a huge, and in many ways life-changing undertaking, which has occupied me for the past 7 years. It’s been quite a journey, covering a huge range of source material, archives all over the country, conferences, public lectures and media appearances. It’s been fantastic, both academically, and personally.

One of the absolute joys of researching this topic has been discovering the wealth of gems hidden away in archives, with fantastic stories, anecdotes or even just little insights into the lives of people in the past. As you might have noticed, blog entries have sadly suffered a bit over the past year or two, as I’ve been preoccupied with full-time teaching, research and book writing. It’s time to kick start things again and to use the blog to highlight some of this material that I haven’t been able to use in the book, but which definitely deserves to see the light of day.

So, I thought I’d use today’s post as a little teaser, by revealing some of the most unusual terms I’ve come across for beards, barbers and shaving. This a whistle-stop tour through the lexical history of facial hair.

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(Image copyright Wellcome Collection)

‘Imperbicke’ – In Henry Cockeram’s English Dictionary or An Interpreter of Hard English Words of 1623, ‘Imperbicke’ was defined as being ‘without a beard’ or ‘beardless’. In the early modern period, as in fact at many other points throughout history, being unable to grow a beard was often viewed negatively. In the seventeenth century, the lack of a beard suggested that a man lacked inner heat. In the humoural system of the body, beard hair was actually a waste product – a sort of exhaust gas left over from the production of sperm deep in a man’s body. Heat caused it to rise upwards, solidifying as it did, to become beard hair. So, a beard was an outward demonstration of a man’s generative power, or even virility. So, if a man could not grow a beard, it was assumed that he was lacking in sexual potency, and potentially effeminate, or at least carried more female than male characteristics. The fact that there was a specific term designated to this, shows its importance in beliefs about the body.

‘Lanuge’ – One of the most important stages in a young man’s life, and one that heralded the transition from boyhood to manhood, was the first appearance of beard hair during puberty. In Cockeram’s dictionary, again, was the word ‘lanuge’, which he defined as ‘downe, or the beard when it appears to grow’. There were other words for the first appearance of beard hair. One was ‘probarbium’, in John Barrow’s 1749, Dictionarium medicum universal. The stage of initial beard growth was also given a name: in Nathaniel Bailey’s 1730 Dictionarium Britannicum, the fluffy-faced youngster was ‘impubescent’.

‘Barbigerous’ – various appellations have been attached to the actual wearing of beards, moustaches and whiskers. My favourite of all, again from Bailey’s Dictionarium Britannicum was ‘barbigerous’, making beard-wearing sound a bit violent. Beard hair itself could sometimes be referred to as ‘barb’, as in Thomas Browne’s Union Dictionary in 1800, and a bearded man could be described as ‘barbed’. These all derive from the Latin term ‘barba’, from which we also supposedly (although there is some debate) get ‘barber’. On the matter of barbers, this is how William Toone described the term in his Glossary and Etymological Dictionary of Obsolete and Uncommon Words (London: Thomas Bennett, 1832), 81-2

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(Image copyright Wellcome Collection)

Barber to shave or trim the beard. This ornament (for it was so considered when worn) was an object of great attention about three centuries ago, and was fashioned to a variety of shapes. Taylor, called the Water Poet, mentions them as cut to resemble a quickset hedge, a spade, a fork, a stiletto, a hammer &c. Much time was spent “in starching and landering” them, and such care was taken to preserve them in proper shape, that cases were put on to enclose them, which were put on at night, that they might not be disarranged by sleeping. The fashion of wearing beards declined in the reign of Charles II and was gradually discontinued. Barbers were employed to trim and adorn the beard, and so called from barba, a beard, and to barber was to shave or put the beard in order, and not to powder, as Dr Johnson suggests.

All this sounded better than John Wilkins’ rather curt dismissal of barbers in his Alphabetical Dictionary of 1668, describing them as ‘hair cutting mechanics’.

Smock-Faced – Returning to the issue of being beardless, ‘smock faced’ was a common insult term levelled at smooth-chinned men and beardless boys alike. Even after beliefs in the humours had started to decline, a lack of beard hair could raise suspicions about a man’s…manliness. In defining the term ‘beardless’, Thomas Dyche used it for “one that has no hair visible on the chin, as children, women and effeminate men”.

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(Image copyright Wellcome Collection)

Spanopogones – In the spirit of saving the best till last, this one is perhaps the most unusual term that I’ve come across. It appeared in John Barrow’s 1749 medical dictionary, and was defined as ‘persons whose beards are thin, or whose hairs fall off from their chins’. It again points to the importance of being able to grow a beard, even if you ultimately chose to shave it off. As to how it is pronounced, I am still none the wiser!

So, with the research files bulging, and lots of stuff to share, I will endeavour to be a better boy at updating the blog. Thanks to you all for not deserting me and, as ever, for so many of your kind comments about the blog, and my work.

Uncovered: The First ever Beard and Moustache Competition?!

Last week, hordes of hirsute men descended upon Antwerp in hopes of securing a prize at the World Beard and Moustache Championships. This has become a major event, attracting thousands of entrants, and headlines all across the world. It has also spawned a whole host of smaller versions which, again, prove extremely popular. (I can speak from experience here, having been lucky enough to be a guest judge in the Devon and Cornwall beard and moustache competition a couple of years ago!) The first world championship was held in 1990.

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(Image my copyright)

But, quite by accident, whilst trawling through Victorian journals in the British Library, I’ve chanced upon an earlier example than that. In fact, quite a lot earlier. Actually… nearly 150 years ago!

In 1873, advertisements began to appear in newspapers around the country for “The First Beard and Moustache Show” to be held at North Woolwich Gardens in London on 30 July. The idea came from its proprietor – William Holland – theatre owner, impresario, and regular organiser of public entertainments for working class East Londoners. With thanks to Lee Jackson, (owner of the fab Victorian London site, and author of ‘Palaces of Pleasure’) for sharing some of his gems, amongst Holland’s other recent events had been a ‘beautiful baby’ show and even a ‘Barmaid show’, which involved being served drinks by different barmaids and voting for whichever you thought was the best!

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(A Victorian pleasure garden, c. 1850 – image from Wikimedia Commons)

The advertisements advised suitably bearded men (and the public) of the date and venue, and Holland clearly had hopes of attracting a big audience. Prize medals were promised for all winners, and the event was to be judged by a “jury of ladies”, drawn at random from the expected crowds, who were to determine the “best cultivated hirsute appendage”!

Generally, the idea seemed to be quite well received. A journalist in the Sporting Times wrote of his disappointment at not being able to attend the event, fully supporting the need for such a show, and even offering advice for the judges. It was not necessarily the biggest, longest or thickest beard or moustache that should win, he suggested, but whichever’s “colour, form and cut” was most aesthetically pleasing. But, noting the comments of a female friend who pointed out that, as a rule, ladies preferred “plenty of hair on the male subject”, he seemed resigned to the fact that the “shaggiest monster” would likely win the prize!

A hack in the East London Observer was less impressed. “The novelty of the thing will no doubt make it a profitable speculation, but what about those who go to show themselves and, still more, who are they who will go to look at them? Beards and moustaches, disgusting”.

According to one report there were around thirty entrants. Unable to attend on the day, one hairy hopeful, apparently a “Mr Charles Chaplin, resident somewhere in Essex” (but unlikely to be THAT Charles Chaplin!) even sent a “specimen of his beard” by post, which was over forty inches long. Another entrant claimed to have a moustache that dangled down sixteen inches on either side of his face…an impressive 32 inches from end to end!

Despite this promising start, however, it seems that things didn’t necessarily go so well on the day. First, it seemed that the event had not attracted the large audience that it probably merited, and reports suggested that it was quite thinly attended.

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(A late 19th-century ‘carte d’visit of an unknown gentleman – image my copyright)

But worse still, sniffy reports also appeared in the press suggesting that the show itself hadn’t exactly been a rip-roaring success. According to Reynolds’ Newspaperon the 3rdAugust, there were only six competitors; five who showed up on the night, plus the man entering by post. The winner was one “Mr Gordon, blessed with a fine, glossy, flowing beard”. But in the moustache category there was only one entrant – a moustachioed man with a wooden leg, forcing Mr Holland to stand in order to at least make a contest of it. Holland was apparently renowned for his own trademark moustache, and “Holland’s points [were] known all over London”. According to the report, “the prize was generously conceded to the gentleman short of a limb”.

It was also reported in The Era, quoting Mr Holland himself, that some of the competitors proved nervous and reluctant to submit themselves to judgement. Candidate number one took the stage “looking very foolish and trembling at the knees”. Number four had “nothing worth calling a beard”, and the facial hair of another was “scrubbiest among the scrubby”. Only Mr Gordon, the eventual winner, stood out, “proudly conscious of his hairy superiority”. It was noted that, rather than staying to enjoy the approbation of the ‘crowd’, the entrants were keen to make their exit as swiftly and expediently as possible.

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(detail from ‘A Bearded Dandy Admiring the Ladies through his Monocle – from Wellcome Images)

Neither, it seems, were the jury of 12 ladies entirely enamored of their new role, appearing reluctant to touch the entrants’ hairy appendages, and generally seeming embarrassed to be there. All in all, as reports in several newspapers attested in similar terms –  “it wasn’t much of a success”.

If all this is true, it begs the question as to why? Why in what was, after all, a golden age for the beard, did Mr Holland’s innovative event not capture the public’s imagination and become a celebrated and regular event? The answer, I think, is simply that his timing was out.

By 1873, the great Victorian ‘beard movement’ was in its third decade – a long time for any fashion. The young bucks who formed its vanguard in 1853 were, by now, hurtling headlong into middle age. Some of the arguments made in support of the beard, once so compelling, had now began to lose their potency. As I’ve discovered in the process of my project on the history of facial hair too, by the last quarter of the 19th century, younger men were beginning to return to the shorter, neater styles of facial hair and, indeed, to the shaved face.

Sadly, it is likely that Mr Holland’s groundbreaking Beard and Moustache Show was probably around 15 years too late. To be fair, it doesn’t seem to have dampened his spirits, and he continued to put on all sorts of weird and wonderful entertainments for the discerning folk of London. So, out of respect to him and his innovative ideas, let’s instead say that William Holland was ahead of his time, and that it took the rest of the world 117 years to catch up!

 

 

The killer socks of 1868.

In the mid nineteenth century, a spate of poisonings began to raise alarm in the newspapers. Almost anybody was at risk, and the culprit was, as yet, unclear. But the source of the poison was no Victorian arch criminal; it was a far subtler, domestic killer, hidden in plain sight.

Victorian street

(Image from wikimedia commons)

In May 1869, an article appeared in the St James’ Magazine, provocatively titled ‘Poisonous Hosiery’. ‘Poison, Poison everywhere’, exclaimed the author. ‘Poison in the food we eat, poison in the liquors we drink, poison in the air we breathe’. Now, it seemed, not even clothes were sacred. With the inherent danger in almost every facet of life, it was a wonder, they went on, that civilised people were not poisoned off the face of the earth! The matter was reported in newspapers from Dundee to Essex.

The story began when a London surgeon, one ‘Dr Webber’ approached the London Guildhall, after detecting what he described as ‘a probable source of much injury to the public health’. The source of this danger was neither poor sanitation nor contagion. It was socks. According to Webber, certain pairs of coloured socks (including fashionable mauve and magenta!) were then on sale, which contained dye obtained from the poisonous substance aniline ‘the cause of much constitutional and local complaint to many people’.

Webber claimed that the poison caused swelling and irritation. In one case, the boots of one of his patients had to be cut off because the feet had swollen so much. Youths in London, Oxford and Cambridge, reportedly suffered ulcers and sores on their feet.

The presiding alderman, Mr Dakin, sat and listened with some bemusement. ‘He himself had never felt any ill effects from the wearing of coloured socks’, nor from any other coloured garments, so it simply could not be true. Going further, he chided the surgeon for potentially disconcerting the public, or ‘interfering with honest intentioned tradesmen’, unless he could provide hard evidence of the danger.

But Webber was not finished, and sent samples to eminent chemists, who carried out tests.  These investigations proved the surgeon’s fears were not unfounded. Experiments by a prominent chemist proved that the offending dyes did indeed contain compounds of arsenic.

Poison bottle.jpg

A committee was swiftly formed to investigate the subject, and advertisements placed in the Times newspaper, calling for all those who suspected they might have been affected by poisonous hosiery to come forward. Something of the scepticism of Alderman Dakin lingered in the advertisement. The potential list of suggested ‘persons who may have suffered’ included ‘the dandy whose delicately tinted foot coverings have irritated and erupted his skin [and] the girl…whose flaming stockings have given rise to pimply outbursts’. All were called upon not only to describe their symptoms for the betterment of their fellow creatures, but to ‘sacrifice their favoured chausettes upon the hygienic altar’…i.e. send their underwear in for examination!

But reports continued to emerge from other sources. The Lancet reported the case of a ballet dancer appearing in The Doge of Venice who had suffered a ‘cutaneous eruption’ on one foot. Further investigation suggested that the heat of her foot had acted upon the dye to affect the skin. Crucially, the shoe of the affected foot was bright red, whilst the other foot, wearing a white shoe, had ‘absolute immunity. A Coventry physician, Dr McVeagh, noted that a patient suffered almost unbearable pain and discomfort from his feet, after buying a pair of socks in Birmingham “in the Marquis of Hastings colours’. Even despite efforts to remove them from sale, ‘some of the mischievous goods’ were clearly still at large.

A battery of further tests was commissioned on a wider range of hosiery, and soon the Victorian fixation with hygiene gradually overtook scepticism about the possibility that socks could be deadly. A well-known French chemist, M.L. Roussin, and a physician Auguste Ambroise Tardieu, subjected suspect socks and hose to a barrage of experiments, extracting the dye, before evaporating it and extracting a substance that proved to be a poison ‘of not insignificant power’. The author of the St James article noted with distaste the effects of the poison on unfortunate animals, including dogs, rabbits and frogs (‘Alas! Poor brutes – tortured for an idea’), which included stomach disorders, fevers, weakness and, in some cases death.

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(Image from Wellcome Images)

On humans, the French chemists asserted that, although no deaths had actually occurred, the substance within the socks was certainly capable of doing so. More than this, they used their experiments to caution about the dangers of ‘progress’ in ‘which the incessant progress of the chemical arts’ could lead to increasing risks to the human race and health of mankind. The College of Physicians was entreated to swiftly come up with a name for the condition.

Some enterprising retailers leapt upon the opportunity offered by potentially deadly underwear, and took out their own advertisements for alternative ‘safe’ products. One advert in 1879 (with the un-alluring headline ‘Poisonous Stockings’) argued that while ‘medical testimony’ had proved that coloured stockings were injurious to health, all risk could be avoided by simply purchasing “Balbriggan silk embroidered’ socks or half-hose, which were coloured by harmless vegetable dyes.

Once the offending substances had been identified and isolated, steps were taken to ensure that hosiery was no longer potentially fatal, and the crisis gradually abated. But the next time you hear yourself saying ‘my feet are killing me’, spare a thought for the diligent Dr Webber and be grateful it isn’t literal.

Beards…or no Beards?

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(Image from Wikimedia Commons)

It’s summer 2016, and beards are still pulling headlines in the news. A report on last week’s Financial Times website suggested that men are spending 20% more year on year, on niche products. One observer notes that the market for men’s grooming products is likely to top £1bn by 2018. The Guardian claim to be able to read personality through different beard styles, while other sites range from calling the end of the Hipster beard, to a report that one man wants to see the return of the beard tax.

There have been some signs of slowdown in recent months; a friend (and owner of a traditional barber shop) tells me that the numbers of men coming in for beard grooming has begun to fall, but also that the style has began to change towards shorter beards. Men who have beards are not removing them altogether, but seemingly cutting them back.

Shaving

(Image – Wikimedia Commons)

All of this has me thinking back to periods of beard ‘trend’ in history, and questions about actually how many men participate. Over the past few years we have seen an apparently huge rise in the popularity of beards. When a new trend starts it becomes literally remarkable. This certainly happened (and to some extent is still happening) with beards. Media, advertising, imagery all serves to build up a sense of momentum, beards became more noticeable on the high street and they begin to become associated with identity and lifestyle. But at some stage a tipping point is reached. This is essentially the idea behind so-called ‘peak beard’ – the point at which they become so popular that they lose their status as an alternative to what has gone before, and become…well…normal.

But even at their height this time around (probably 2014/5), how many men actually had beards? It’s impossible to quantify, but I’d be surprised if it went much about 25/30%. A study of 6500 European men in 2015 suggested that 52% had some form of facial hair, but such a small sample can hardly be considered bulletproof. (It was in the Daily Mail too by the way!)

I was talking recently to Christopher Oldstone-Moore (author of the recent book ‘Of Beards and Men’) and he argues that, even in times when beards are extremely popular, many (most?) men actually still don’t have them. I’ve been looking recently at Victorian photographic portraits of men across different levels of society, and different regions of the country. The period between 1850 and 1890 was the height of the ‘beard movement’ in Britain; a wide range of contemporary literature goes into great detail about the social, cultural and economic reasons why men should grow beards. As I’ve explored in other posts, these range from arguments that the beard filters out germs, protects the throat, chest and teeth, stops sunburn and even saves the economy millions by restoring the working hours lost in shaving!

Hat

(Image https://uk.pinterest.com/pin/481533385133628358/)

But I’ve actually been struck by the amount of clean-shaven portraits that I’ve seen. For all the whiskers, moustaches, chin beards, Dundreary whiskers and all the rest, many men clearly did still prefer to shave. We can’t rule out the possibility that some were shaved specifically for their portrait, but this can’t account for all cases. So were these men freakish? Did their clean-shaven faces make them prominent when all other men were apparently sporting large patriarch beards?

There is certainly evidence to suggest that not all men viewed beards positively. In 1851, for example, just as the beard fashion was beginning to gather pace, a correspondent to the CS Leader and Saturday Analyst, complained at the ill treatment meted out to him by passers by, who took his beard as a sign of ‘foreignness’. As he walked through the streets he was hissed and laughed at, and particularly objected to someone shouting ‘French Dog!’ when, as he pointed out, he was not French and had served his country in the British army for many years. Neither were the jibes from children; his assailants included ‘well dressed and grown-up people, especially by ladies, and shopkeepers’ clerks’.

Those who still preferred the razor were well served by products available for them; in a previous post I mentioned shaving creams like the popular Rowland’s Kalydor, which were marketed throughout the nineteenth century. So were various kinds of razors. In fact, it could be argued that some of the biggest advances in razor technology occurred when beards were at their most popular. Of course some shaving was still necessary for certain styles, especially chin beards and whiskers, but it also suggests a ready market for the clean shave.

The Georgian period is renowned as a beardless age – lasting from the slow decline of beards and moustaches around the 1680s, to the start of the ‘beard movement’ in 1850. But was this actually the case? In Georgian Britain the majority of portraits we have are of the upper classes and elites; can we be sure that rural labourers did not hold on to their beards? In fact, part of the reaction against beards was that they made polite gentlemen resemble rustics. This suggests that the rustic look could be bearded. This point is made, for example, in a 1771 portrait by Sir Joshua Reynolds, ‘A Bearded Man’. The purpose of the painting is unclear, but it is unusual in depicting a beard at a time when being clean-shaven was the norm. According to the Tate Gallery, the sitter was a beggar named George White, perhaps explaining his unkempt appearance.

A Man's Head c.1771-3 by Sir Joshua Reynolds 1723-1792
A Man’s Head c.1771-3 Sir Joshua Reynolds 1723-1792 Presented by Sir George Beaumont Bt 1826 http://www.tate.org.uk/art/work/N00106

 

Another eighteenth-century portrait, by Balthasar Denner, also depicts a bearded man in the eighteenth century. This time the stubbly face represents the ageing man – a common artistic allusion but, again, suggests that clean-shaven may not have been the ubiquitous state it might at first appear from the sources.

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(Balthasar Denner, ‘Head of an Old Man’: Image from Wikimedia Commons)

As I delve deeper into the history of facial hair it becomes ever more clear that things are rarely as clear cut (sorry!) as they appear. Periods in history that we associate with certain facial hair styles do not necessarily speak for all men. Just as today, when by no means all men are sporting luxuriant Hipster beards, so not all Tudor men had ‘Stilletto’ beards, not all Victorians had ‘Cathedral’ beards, and not all Georgians were clean shaven. Instead, decisions to wear (or not wear) facial hair are bound up in a complex web of meanings and influences. I’m looking forward to the next stage in the development of beards!

Splash it all over: A brief history of aftershave.

In a recent article in the UK’s Independent newspaper, the cosmetics industry for men in Britain was estimated to be worth over £30 million a year, after growing over 300% in 2014/15. Even so, this is a drop in the ocean, in a global market for male pampering which accounts for an eye-watering 14.8 BILLION pounds per year. The sheer numbers of male aftershaves, scents and colognes are bewildering, and carry the heft of major league celebrity endorsements, from the likes of David Beckham and Johnny Depp.

I’m a child of the 70s, a time when aftershave choices were, shall we say, limited. At Christmas and birthdays my poor father was the regular recipient of a) Brut b) Blue Stratos or C) Old Spice, with a runner’s up prize of ‘Denim’ if Boots had run out of any of them. This was despite the fact that he had (and still has) a beard!

Cooper and Sheen

As for celebrity endorsements, these were also fairly limited. In the Brut corner was Former British Heavyweight boxer Henry Cooper, who invited you to ‘splash it all over’, alongside mulleted football star Kevin Keegan and the accident-prone superbike champion, Barry Sheen. None perhaps matched the kitsch glamour of Tabac’s advert with the sartorially elegant, and magnificently coiffured, Peter Wyngarde – star of the ‘Jason King’ series.

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How long, though, has aftershave been with us? Have men always slapped on the scent or slathered on the lotion after shaving? In fact, shaving preparations have a surprisingly long history and, more than this, can actually tell us some important things about attitudes to men’s personal grooming.

Before the eighteenth century, the concept of applying ‘product’ as a means to beautify the skin after shaving simply didn’t exist. Shaving was a basic, quotidian activity, done for necessity. It was also probably a painful experience. Rather than shaving themselves, men visited the barber, whose services were available everywhere from large towns and cities to small villages. The quality of the shave available differed dramatically, leading to satires about the clumsy barber whose razors were as blunt as oyster knives. It is possible that some provision might be made to soothe the skin after the shave, or maybe apply a little lavender water, but evidence for individual shaving routines is fairly sparse.

Barber

(Image copyright Lewis Walpole Library)

Nevertheless, there were options within domestic medicine, which might allow men to soothe their suppurating skin once the barber had done with it. Even in the sixteenth and seventeenth centuries, remedy collections included recipes for beauty washes and pastes, and ‘washballs’ for the skin. There are some great examples on ‘Madam Gilflurt’s’ blog: http://www.madamegilflurt.com/2016/05/bathing-in-age-of-extravagance-make.html Although usually meant for women, there was nothing in principal preventing men from slathering on some home-made preparation to calm their skin.

The later eighteenth century, however, saw things begin to change. The disappearance of beards meant that shaving was not only more common, but was beginning to be done by individuals, as well as the barber. The appearance of new, sharper types of steel razor made this a more comfortable experience. But it also gave rise to a new market. Whilst razor makers saw opportunities in targeting men who shaved themselves, perfumers and hairdressers jumped on the bandwagon and started to puff their own products for young shavers.

In 1752 Richard Barnard of Temple Bar claimed to be the inventor of the ‘True original shaving powder’. A rival powder, advertised the same year by J. Emon, claimed to ‘make razors cut easy and [was] very good for tender faces’. The perfumer Charles Lillie’s 1744 advertisements for ‘Persian (or Naples) soap’ claimed to be extremely useful in soothing smarting skin after shaving, while others like ‘Paris Pearl Water’ was claimed to freshen men’s skin and brighten their complexion. Perhaps the most exotic sounding was “Elenora’s Lavo Cream” advertised in 1801, which was ‘particularly agreeable to Gentlemen after shaving, as it cools and heals the remaining heats’.

What-is-This-my-Son-Tom-1774
Image Wikipedia – creative commons

There was, however, a delicate balancing act to male toilet. On the one hand was the need to conform to expectations of polite manliness. Neatness of appearance, elegance, a smooth, open countenance and a grasp of etiquette and manners were all expected of the polite gentleman. On the other, there were fears that British men were slipping into effeminacy, too affected by Frenchified fashions and adopted airs. Overuse of cosmetics was satirised in cartoons of the extreme form of eighteenth-century manhood – the Macaroni, or Fop. Interestingly though, shaving was strongly connected with masculinity and manly self-control. It was part of the expected conduct of a gentleman; a little bit of cream to soothe delicate features was perfectly acceptable.

Fast forward to the 1850s, though, and beards were back with a vengeance. Given that Victorian men were sporting huge crops of beard en masse, the concept of aftershave might seem to have been redundant. It is worth remembering though (thinking of the current beard trend) that for all the beard wearers there were probably still many who preferred to shave. In fact, even at the height of the beard movement a number of aftershave lotions and scents were available.

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(Glasgow Herald, 7th June 1852)

From the 1820s right through the rest of the century, a popular product was Rowland’s Kalydor, advertised widely in various newspapers and publications. A variety of testimonials accompanied the advertisement. “One of our first physicians, sixty years of age, whose face was in a continual state of inflammation, so as to render shaving impossible, has been entirely cured and is much gratified’. Other types of product were available; an advert in the Literary Digest heralded a particular brand of talcum powder which ‘positively won’t show white on the face’, making you ‘feel cool fresh and clean’.

Some played upon the popularity of science to claim the efficacy of their products. ‘Carter’s Botanic Shaving Soap’ was supposedly the ‘result of many years study and practical experiment’ by its creator, and advertisements played on its neutralisation of alkalis (which ‘made shaving a torture to all who have a delicate and tender skin’).

lmw-ad-after-shaving from kilmerhouse.com

(More associated with mouthwash today, Listerine was originally used as shaving lotion. Image from WWW.Kilmerhouse.com)

The ingredients in some preparations contained tried and tested ingredients like glycerine to soothe the face. ‘Cherry Laurel lotion’ containing distilled cherry laurel water, rectified spirit, glycerine and distilled water, ‘used to allay irritation of the skin, particularly after shaving’. Others included ‘Lotion Prussic Acid’ and the equally unattractive-sounding ‘essence of bitter almonds’. The problem with these particular substances was the ingredients. Both, according to an 1873 study of cosmetics by Arnold Cooley, contained the deadly potassium cyanide – and made worse by the fact that the liquids apparently tasted very pleasant. Cooley suggested that both products should correctly be labelled ‘Poison’!

By way of conclusion it’s worth mentioning that aftershaves have been blamed for all manner of ills. In 1963, a GP (Dr B.E. Finch from London) wrote to the British Medical Journal, noting that several patients (mostly young men) had reported symptoms of dizziness after shaving, similar to “slight intoxication, similar to that which occurs after imbibing an alcoholic drink”. On further investigation Finch found this to be a common occurrence, and theorized that alcohol-based aftershaves were being absorbed through the shaven skin, causing mild intoxication. A reply in the following month’s edition suggested that, due to the highly volatile nature of those liquids, it was more likely the fumes than the absorption that were causing the problem!

Technology, Self-Fashioning and Politeness in Eighteenth-Century Britain

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Last month saw the publication of my new bookTechnology, Self-Fashioning and Politeness in Eighteenth-Century Britain: Refined Bodies (London: Palgrave, 2015). By way of introducing it, I thought I’d write a post to introduce some of its main themes.

The eighteenth century saw dramatic changes in attitudes towards bodily alteration. Once, impaired bodies were viewed as a fait accompli, their owners condemned forever to endure whatever vagaries God or Nature had seen fit to send. In the early part of the century, debates raged about the dangers of pride and vanity, as well as the morality of trying to interfere with God’s work. But by the mid 1750s there were changes in attitudes. Where once managing appearance, including treating deformities and visible impairments, symbolised vanity and pride, new enlightened themes like ‘improvement’, self-control and mastery made conquering the body a noble and justifiable endeavour.

At the same time as these broader social and cultural changes, new technologies in metallurgy opened up a range of possibilities for products aimed at shaping the body. What might be termed ‘technologies of the body’ proliferated. These encompassed everything from large apparatus for altering bodily shape, posture and gait, as well the smallest, quotidian items of personal grooming such as tweezers and nail nippers. In some cases new technologies transformed the design of instruments; in others, it was the instruments themselves that took on important new meanings as vectors through which individuals could aspire to changing ideals of the body.

This was the age of ‘politeness’, where ‘polite’ manners and behaviours were entwined with the ownership of the right goods, wearing of the right clothes and attendance of the right social events. Whilst conversation, education and manners were essential to early conceptions of polite behaviours, appearance and form were also important. In this sense dress, appearance and adornment acted as vectors to project politeness onto the body. Could, however, politeness extend to the bodily fabric itself?

Artofdancing

(‘The Art of Dancing, 1724)

Some like the Swiss physician Samuel Tissot thought so, and he dedicated an entire chapter to ‘disorders most frequent in people of fashion’ and drew a distinction between the hardy body of the labourer, through its constant exposure to the harsh elements, versus the somewhat slight, fey body of the gentleman. If this latter was physically slighter, however, it was also delicate and refined.

While contemporaries never directly referred directly to bodies as being polite, they did acknowledge the role and importance of the body in articulating it. An essay on the characteristics of politeness in the Universal Magazine in 1775 argued that it was a holistic concept governing not only ‘temper of mind and tenour of conduct’ but bodily appearance, posture and mien. A polite gentleman (the essay was addressed to men) should embody the posture of a fencer, the gait of a dancer, the ear of a musician and the mind of a philosopher. Such a person ‘walks by rules of art, dictated by nature’.

But as well as being informed by politeness, other characteristics were prized. Neatness, elegance and harmony of appearance, were central in conveying inner character and sensibility. The body’s surfaces should be kept neat, clean, plucked and shaved. For both sexes the removal of facial hair and management of facial features such as eyebrows showed fastidiousness and a desire to create a body that was socially pleasing. As attitudes towards the smile changed, management of the teeth became important. Likewise, as the appearance of hands was held to imply character and breeding, the care of hands, especially fingernails, was vital.

But Nature was also at the heart of debates about bodily form. Some saw it as a body closest to the state of nature, in the bodies of the poor, or inhabitants or far-flung nations whose bodies had been untouched by artificial devices. Indeed, some even saw viewed interference with, or alteration of, the body as inherently unnatural. This was reinforced by the twisted and bent bodies caused through over zealous use of trusses, bandages and stays. On the other hand, much effort was expended in attempting to ‘correct’, conceal or otherwise give the illusion of a ‘natural’ form – a claim made by the makers of many postural devices. Paradoxically, therefore, a ‘natural’ body often required unnatural means to achieve.

Central to the question of technologies is the role of steel. Technological innovations between the 1680s and 1740s made steel an increasingly abundant and important good, but also a component in the fashioning of a new, refined self. While crucible (or cast) steel is understood as an innovative industrial process, its uses are rarely considered. Yet steel was vital for some of the most personal rituals of everyday life. It was the metal with which people had the closest, even the most intimate, physical contact.

Cast steel’s physical properties allowed people, for example, to fashion their bodies in new ways, to reflect changing ideals of bodily shape and form. A range of corrective devices was available to correct posture, utilising the tensile strength of steel. Visible deformity and disability were not only uncomfortable to the sufferer, but carried pejorative connotations that left the ‘crooked’ open to ridicule. If there was an ideal human form it was generally straight, erect and symmetrical. Whilst the treatment of hernias had brought about the introduction of a range of elastic and steel trusses, the period also witnessed a burgeoning market for devices to improve posture. These included items worn within or underneath clothing, such as back ‘monitors’, large metal plates inserted into clothing. Steel collars thrust the chin upwards to give the illusion of a straight posture. But there were other more radical treatment, such as ‘neck swings’. These involved locking the patient’s head into a steel apparatus, and suspending them off the ground, where they would remain dangling for hours at a time. These were even available for people to use in their own homes.

Sheldrake illustration
The neck swing, from Timothy Sheldrake’s ‘Essay on the Various Causes and Effects of the Distorted Spine’, 1783

One of the primary audiences for such devices was children whose parents, recognising the social limitations arising from deformity, were keen to mould the bodies of their offspring into an acceptable form. In the name of fashion, children’s bodies were trussed, bandaged, bound, calipered and twisted. Adults were also prepared to take steps to intervene in the shaping of their own bodies. As advertisements from the manufacturers of postural devices attest, a new domestic market was emerging, which targeted individuals who sought to ‘treat’ themselves without recourse to a medical practitioner.

Neatness and elegance of appearance were exemplified in the face and, in particular the vogue for shaving, and the almost total disappearance of facial hair from men’s faces. New types of steel razors were instrumental in this process. Where once the barber had been the sole provider of shaving services, the period saw men beginning to shave themselves. Razor makers took advantage of newspaper advertising space to puff their new products, using both the language and imagery of polite consumption, but also foregrounding their metallurgical expertise in manufacturing. The use of cast steel in razors became a selling point, along with references to the scientific and philosophical credentials of the manufacturer.

Holmes

(Trade card of Holmes and Laurie, London Truss Makers, author’s image)

Personal grooming was growing in importance in the broader context of the eighteenth century obsession with the body beautiful. As increasing attention was paid to the minutiae of appearance, so different parts and surfaces of the body came to prominence, as did the instruments used to transform them. Regarded by the orthopaedic specialist Nicholas Andry as the ‘Principal organs of touch’, hands and fingernails were seen as important symbols of beauty and virtue. Mangled and bitten nails were hardly aesthetically pleasing. The old fashioned way was to pare nails with a penknife – a process that could be dangerous, and caused several deaths!

New types of nail nippers were safer, and began to carry more ornate designs, belying their quotidian function. On the face, the most public of bodily surfaces, eyebrows were seen as barometers of character, and tweezers to maintain them were important items of toilette. It is interesting to note that 18th-century tweezers often included ear spoons for digging out unsightly wax, combining two grooming routines into one. As changing attitudes towards the smile rendered the teeth more visible, toothpicks and brushes were also essential pieces of kit. All could be purchased in kit form and could be hung on elaborate and delicate chatelaines about the person, making them at once public and private goods.

Spectacles offer a different outlook on the public projection of the polite self. Steel-framed spectacles, for example, began to appear around the mid eighteenth century, makers such as Benjamin Martin and James Ayscough utilised the springy strength of steel to transform the design of spectacles from their traditional armless Pince Nez design, to a new form with side arms that used pressure to stay tightly adhered to the wearer’s temples. Martin’s new ‘Martin’s Margins’ spectacles, introduced around 1760, could be highly polished to give a pleasing appearance, whilst other sorts of ‘wig spectacles’ were designed to help myopic macaronis attend society functions in comfort and safety. As spectacles became more decorous they also became more public. The growth of reading and coffee house culture placed spectacles at the heart of intellectual debate. Vision and sight exemplified the quest for knowledge. Once a symbol of deficiency, whilst never becoming desirable items of fashion, spectacles shook off pejorative connections and became connected with learning, sagacity and the enlightened search for knowledge through reading and ‘seeing’ the world.

Martins

(A pair of ‘Martin’s Margins’ spectacles, with spring-loaded temple pieces. c. 1760. Image © College of Optometrists, MusEYEum)

At all points, objects were playing a significant part in the purposeful management of the body. Some important questions must be raised, however. First, if there was some understanding of a polite body ideal, then how widespread was it? Was it an elite, metropolitan phenomenon? The problem with nearly all of the routines discussed here is that individuals seldom discuss them. In the normal run of things there would be little need to write down how well you shaved, plucked your eyebrows or how comfy your brand new Martin’s Margins specs were. The limited evidence available suggests that devices were available across Britain – and not just in major towns. Second, though, to what social depth did it apply? Again, evidence is lacking, but if we consider debates about emulation, there is little to suggest that bodily refinement was merely the preserve of elites. What may be different are the social and public contexts of the body across different levels of society.

The eighteenth century was an age when bodily technologies proliferated. But cultural and religious shifts also meant that intervening to alter the shape of the bodily characteristics that God had bestowed on a person was no longer taboo. As new corporeal ideals were defined, people had both the motivation and the means to transform their own bodies, through the introduction of cast steel. If this was the age of the body beautiful, however, it was also a time when the body was a site of transformation.

 

 

 

 

 

Beards, Masculinity and History.

The continuing popularity of beards over the past two years or so has surprised many. A mere few months after beards first became apparent, several media articles suggested that ‘peak beard’ had already been reached, and that the decline of facial hair was imminent. That was Summer 2012 and, despite repeated claims of its impending demise (some wrongly attributed to me!), the beard is still apparent as we near 2016. Several interesting things have accompanied this ‘trend’. First, it is the most sustained period of facial for around thirty years. Second, the style – the so-called ‘Hipster’ or ‘Shoreditch’ beard – may well prove to be the defining facial hair style of this generation, in a way, say, that ‘designer stubble’ recalls the rampant consumerism of Thatcher’s 80s. Furthermore, where male grooming products for men have catered for removing facial hair, a new market has emerged for beard care, including oils, moustache waxes and even beard moisturisers.

Aside from the issue of ‘how long will it last’, ‘what do beards mean’ is a common question. Indeed, it is a question that has repeatedly been asked through the centuries. The relationship between men and their facial hair is complex, but is usually closely bound up with prevailing ‘ideals’ of masculinity. At times in history the beard has represented a basic component of masculinity and manliness. Will Fisher’s work has shown how facial hair in the Renaissance formed part of medical understandings of gendered bodies, and the function of the four ‘humours’. Viewed as a waste product (in fact a type of excrement) it was seen as resulting from heat in the ‘reins’ – the area including the genitals. A thick beard thus spoke of virility and sexual potency, since it indicated the fires burning below. Not only was the beard held up as an ensign of manhood, it was a highly visible symbol of his ‘natural’ strength and authority.

Moroni

“Moroni Don Gabriel de la Cueva” by Giovanni Battista Moroni (circa 1525–1578) – http://www.all-art.org/baroque/portrait1.html. Licensed under Public Domain via Commons –

Remarkably similar claims were made for beards in mid-Victorian Britain, when the beard made a spectacular return to favour as the ‘natural’ symbol of a man. Everyone from writers such as Dickens and Thomas Carlyle, to physicians like Mercer Adams, were enthusiastically extolling the virtues of this “badge of manly strength and beauty”. More than this, as Adams argued, a moustache was “nature’s respirator while the hair covering the jaws and throat is intended to afford warmth and protection to the delicate structures in the vicinity, especially the fauces and the larynx”. (A. Mercer Adams, ‘Is Shaving Favourable to Health?: Edinburgh Medical Journal, Dec 1861). Here again, facial hair was closely bound up with themes of masculinity, health, male appearance and conduct.

800px-Edward_Bates_-_Brady-Handy

 

“Edward Bates – Brady-Handy” by Mathew Brady – Library of Congress Prints and Photographs Division. Brady-Handy Photograph Collection. http://hdl.loc.gov/loc.pnp/cwpbh.01083. CALL NUMBER: LC-BH82- 4097 <P&P>[P&P]. Licensed under Public Domain via Commons – https://commons.wikimedia.org/wiki/File:Edward_Bates_-_Brady-Handy.jpg#/media/File:Edward_Bates_-_Brady-Handy.jpg

The eighteenth century, however, represents something of an anomaly in the relationship between man and his beard. While much of the sixteenth, seventeenth and nineteenth centuries saw men wear at least some sort of facial hair, the eighteenth century has been described as the first truly beardless age in history. The exact reasons for this are unclear but, by 1750 beards, moustaches and whiskers were seriously démodé and, by 1800, the author William Nicholson was able to assert that “the caprice of fashion […] has deprived all the nations of Europe of their beards”.

In many important ways, this flight from the beard seems to run counter to what should have represented the masculine ideal. First, humoural understandings of the beard still prevailed. As such it was, at least technically, still an important component of the man. To shave it off, then, was to remove this important ‘signal’ of masculinity. Secondly, the eighteenth century was a period obsessed with the damaging effects of effeminacy in British men, not least in their ability to fight. Importantly this was not effeminacy, with its modern connotations of homosexuality, but literally becoming more feminine. Anxieties surrounded the feminising effects of Frenchified fashions upon young British men. The extreme form of new fashions was the ‘Macaroni’ – the foppish, bewigged and affected dandy. Even wigs were a source of tension in terms of their effect on male appearance. And yet, shaving the face actually rendered it more smooth and feminine.

Philip_Dawe,_The_Macaroni._A_Real_Character_at_the_Late_Masquerade_(1773)_-_02

(Image from Wikimedia Commons)

Perhaps most interesting, however, is the apparent conflict caused by concepts of the ‘natural’. Nature underpinned the enlightenment, and much time and effort was expended in trying to uncover its meanings, and apply this to new ideals. The body was certainly part of this. Straightness in posture and deportment was considered components of the ‘natural body’. The artist Joshua Reynolds lauded the symmetry of perfect nature, suggesting the ‘Serpentine line’ of beauty, and suggesting that nature was the true model. The face was the most public of bodily surfaces, and smoothness, neatness and elegance were prized. But all of this glossed over the fact that the beard was in fact the natural state; shaving was inherently unnatural. Logically, if the beard was natural, why then get rid of it?

There are several potential reasons for the decline of the eighteenth-century beard, each of which highlights the close relationship between facial hair and contemporary ideals of masculinity. Social status certainly played a part. Whilst neatness and elegance were badges of the refined gentleman, facial hair marked out the uncouth rustic, the hermit, or the elderly derelict. This also raises the important issue of control. Just as enlightened masculinity championed rationality and manners, it also emphasised self-control as a key male feature. According to conduct literature of the time, whilst delicate ladies might blush and swoon, a man should remain in control of his senses and be measured in his emotions. The new vogue for shaving, spurred on by newly invented, sharper razors, fits this well, in terms of mastery and control over one’s own body.

Changing aesthetic ideals also fed into the freshly shorn face. The veneration of ancient sculpture, identified by George Mosse as an important element in the construction of manliness, yielded admiration at the smoothness and tactility of the stone, as well as the subjects. The obvious paradox was that many statues of Greek and Roman heroes were bearded, but this did not seem to have an effect. Coupled with this was the so called ‘cult of youth’. To affect a delicate, fey appearance was highly sought after in the later eighteenth century; shaving the face immediately rendered it more youthful.

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(Image ‘Statue of a youth in heroic repose – Mostra di Nerone, – from Wikimedia Commons)

More broadly, however, the shaven face almost literally reflected enlightened ideals of openness and enquiry. Shaving opened up the countenance to the world, in turn symbolising a mind open to new possibilities. In fact it was even acknowledged that beards were inherently masculine. What mattered, though, was the ability to be able to grow one, rather than the need to actually display it.

Through history, therefore, beards have been a central issue in the construction of masculinity and sexuality, but there is no simple, linear path to how they have been construed. At some points in time the beard has been the very symbol of sexual potency, authority and power. At others, however, the clean-shaven face has prevailed. In more recent times, indeed, shaving has become part of the grooming routines of men, and still strongly linked to health and hygiene.

One of the downsides of researching a topic like facial hair is that it carries perceptions of quirkiness. How, after all, can something as basic and mundane as the beard tell us anything about history? In fact, though, beards, moustaches, whiskers and beardlessness tell us a very great deal about the ways that masculinity, gender and sexuality have all shifted through time.