Barbers and their Shops in Early Modern Britain.

V0019646 A barber's shop, Alresford. Coloured reproduction of an aqua
V0019646 A barber’s shop, Alresford. Coloured reproduction of an aqua Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org A barber’s shop, Alresford. Coloured reproduction of an aquatint. Published: – Copyrighted work available under Creative Commons by-nc 2.0 UK, see http://wellcomeimages.org/indexplus/page/Prices.html

Barber shops are proving to be one of the big growth industries of the past few years. All across the country, and indeed across the world, it seems that there has been a marked return in what we might think of as ‘traditional’ barber shops. Not only this, many barbers have also now begun to return to what was certainly, in the 17th and 18th centuries, the task with which they were most synonymous – shaving. More about that in a future post.

But barbers are, and always have been, closely associated with their shops. When we think of those shops we also think of the signs of their trade, most notably the pole, but also the barber’s chair, mirror and paraphernalia. (See Lindsey Fitzharris’s great post about the barber’s pole) The barber’s shop was (and still is) an important social space, somewhere to meet and gossip, as well as to purchase ‘product’.  This too was no different in the past. In the early modern period, the barber was an important source of goods. It was, for example, pretty much the only place where men could legitimately buy cosmetic products, such as shaving lotions or soaps, and perhaps even razors, as well as having them applied as part of the service.

Other things were sold by barbers to boost their incomes, including alcohol and foodstuffs. As Margaret Pelling has shown too, music was an important part of the barber’s shop experience, and some even had house instruments that customers could use to kick up a sing-song. Eleanor Decamp’s recent book ‘Civic and Medical Worlds’ has also highlighted the ‘soundscape’ of the early modern barbershop, with the snip-snap of scissors, the click and slap of the barber’s hands as they did their work, and their notoriously incessant chatter.

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(Image copyright Wellcome Images)

But, as part of my project on the history of facial hair, I’ve been doing lots of research into the records of early modern barbers recently, and this is beginning to show a more complex picture than perhaps first thought. Despite the emphasis on shops, it is becoming clear that not all barbers in fact had shops. Indeed, there are good reasons why many might have chosen not to.

Fitting out a barber shop in the seventeenth century was actually extremely expensive and required quite a considerable outlay to get it up and running. In 1688, Randle Holme’s book Academy of Armoury set out the list of equipment in an idealized barbershop. It was quite substantial.

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Once established, the ongoing costs of maintaining the equipment must also have been onerous. Razors and scissors needed constant stropping and sharpening – a job likely to have been done by an apprentice. Waters and powders needed to be continually replenished, whilst shop fittings needed cleaning and repairing with the stress of daily use. To establish even a fairly modest business, therefore, needed money.

A search through the probate inventories of barbers in the 17th and 18th century reveals a wide range in size, quality, and equipment levels. There were certainly barber businesses in towns across Britain, for example, that did seem to follow Randle Holme’s ideal. In 1674, Edward Wheeler’s Salisbury barbershop contained three basins, some chafers and ‘barbers instruments’ valued at a total of ten shillings. Basins and chafing dishes were both requisites for warming and holding water for shaving. In Newark, Nottinghamshire, barber Thomas Claredge’s shop contained glass cases and furniture, a large number of hones, brushes and basins, wash balls and a quantity of shop linen. The inventory of the Nottingham barber William Hutchinson also gives a glimpse into a high-end barber’s business. Customers entering Hutchinson’s shop would have been greeted by a variety of furniture, including tables, chairs and benches, and shelves occupied by wig blocks, along with wigs, salve and powder boxes, and a number of pewter pots and candlesticks. Amongst Hutchinson’s equipment were 2 mirrors, 6 brushes, 13 razors and a hone, and a number of pairs of scissors and curling irons. A pile of ‘trimming cloths’ stood in readiness for use, whilst the customer’s eye might also be diverted by the ‘small pictures’ on the walls, or by the noisy occupant of the bird cage also noted by the inventory takers.

Barber shop 2

(Copyright Wellcome Images)

But in many cases too, there were clearly more basic surroundings. Some shops, like that of the Chippenham barber Thomas Holly in 1697, were clearly very basic, with an entry for ‘the shoppe’ listing just ‘2 chaires 1 lookeing glasse [and] 1 stool’, valued at five shillings. In Chepstow, in 1697, Roger Williams’ shop contained only a looking glass, a basin, some razors, one hone and a small amount of ‘trimming cloth’, while the Nottingham barber Thomas Rickaby’s shop inventory contained ‘1 lookeing glass, some razours, three old chaires’ and three wigs. Such examples suggest small, part time or occasional businesses, capable of attending only a few customers at one time.

Some sources suggest that barbers simply used space in their own houses to trim customers, keeping a bare minimum of equipment to use at need, avoiding the need to equip a ‘formal’ shop space altogether. Here trimming was likely a simple expedient. Customers would turn up ad hoc and be shaved, but perhaps without the frippery and frills of the high-end barber

But equally, as Susan Vincent has noted, there was actually little need for barbers to run a shop since this was an activity that could be performed at any time of day, and in the customer’s own house. Barbers were effectively on call at any time of day. Until at least the early nineteenth century itinerant ‘flying’ barbers offered shaving services to customers, either in their own homes or even in ad hoc stalls in town centres and markets. In 1815 John Thomas Smith reported the dying trade of the ‘flying barber’ in his study of London. Their standard equipment was reported to be a basin, soap and napkin, and ‘a deep leaden vessel, something like a chocolate pot’, enabling them to move relatively swiftly to find custom. Many barbers were likely able to eke out a living by providing a mobile service in this way, rather than operating from fixed premises. Securing a regular contract with a wealthy gentry family, for example, providing shaving services in the comfort of their own country pile, could be lucrative and might dispense with the need for a shop altogether.

The history of barbershops, then, may be more complex than has previously been assumed. Barber businesses varied greatly. Some were well-equipped, almost luxury affairs, with pots of pastes and lotions, powder and pomatum and a bustling atmosphere. Others were smaller, cheaper and more prosaic. But many barbers had no shop at all, simply fulfilling a demand in their community, and building up a reputation, as was the case with medical practitioners in general. The need for the weekly trim ahead of Sunday service (the ‘hebdomadal shave’) meant that there was almost always a need for a parish barber. It also reminds us of the changing landscape of shaving and haircutting through time though, and the fact that, three centuries ago, you didn’t necessarily go to the barber’s and sit in a queue. If you had the means, they came to you.

 

 

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Barbers and Advertising in the 18th century.

Over the past few years, I have spent a lot of time looking at polite advertising in the 18th century. During that period, a whole range of retailers advertised their goods and services to appeal to ladies and gentlemen of taste. Without discussing anything so base as price or money, they instead gently coaxed, cajoled and complimented their customers to become regular visitors. Politeness was, in many ways, a performance. Both customer and retailer played the game, turning shopping into something of an experience, often involving being served tea while you perused the items on show.

One of the primary ways of enticing customers back was the trade card. These were small printed pamphlets or bills, handed out to the customer after purchase as a reminder to them to visit again. Combining polite language with elegant neoclassical imagery, they stressed the world of goods available, the opulence of the surroundings, and the care and attention promised to be lavished on the customer.

Thousands of these trade cards exist for all sorts of businesses. Unsurprisingly these were often high-end businesses. But even some small, prosaic trades also adopted the card, and examples can be found for anything from dentists to skeleton sellers!

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(Trade card of Nathaniel Longbottom, skeleton seller – Wellcome Images)

One type of business that appears to have steadfastly resisted the trade card, however, was the barbershop. On the face of it (excuse the pun!) barbers should surely have been just the sort to benefit from attracting regular, returning custom.  As shavers of men, they played a pivotal role in the face of the polite gentleman. Indeed, dictionaries throughout the entire eighteenth century often gave the primary definition of barbers as ‘shavers’. Towards the end of the eighteenth century too, ‘hairdressers’ were important figures, especially in shaping female appearance. In other words, more than perhaps any other trade, it was barbers who helped men and women to meet new ideals of appearance, readying them for public view. And yet they chose not to bother with trade cards. Why might this have been?

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Image from Wellcome Images

It has been argued that barbering as a profession was in decline in the eighteenth century. It has long been assumed that the split between the barbers and surgeons in 1745 elevated the surgeons, at the same time as relegating the barbers to mere ‘mechanics’. The extent to which this is true is up for question; (it’s certainly something I’m interested in as part of my project on the history of facial hair). Certainly, in popular culture, though, the barber was often portrayed as a rustic tradesman – the stereotypical bumbling, inept fool who did more damage to his customers appearance than good. In fact, barbers were sometimes singled out and mocked for trying to affect airs and graces.

Barber

(Lewis Walpole Digital Images)

But did barbers actually even need trade cards in the first place? The business relied, first and foremost, on footfall and passing trade. A given street in an eighteenth-century English town might contain several barbershops of various size and quality to suit the pockets of a variety of customers.  Such accounts and references that do survive suggest strongly that people tended to keep to one particular barber, building a relationship over time…in fact quite similar to today. This being the case, was there in fact any need to remind the customer of where they had their last haircut or shave?

Secondly, the nature of the barbering trade was arguably different to those of other, even related, trades. Wig (or peruke) makers, for example could trade on their range of the stock, the quality of their hair, and the service element of their business. Some cards survive for perukemakers, which demonstrate their easy assimilation into the world of polite advertising. For barbers, however, aside from selling the odd cake of soap, glass of beer, or keg of butter, they were unlikely to adopt (or need) the fawning, obsequious style of metropolitan shop owners.

Perhaps for the same reasons, barbers did not seem to take advantage of the opportunities for relatively cheap advertisements in Georgian newspapers. If they appear at all, it is usually as an agent for some or other product – usually related to their trade, such as shaving soap, pomatum or even razors and other goods. But, as to their tonsorial skills….virtual silence.

If not trade cards or newspaper advertisements, then, did barbers even advertise at all? In fact, it could be argued that barbers had the most striking advertisements of all, hidden in plain sight: the pole. I must admit to having doubts about the origins of the barber’s pole colours, and its red and white striped design. It’s often said that the pole represents the bloodletting process. Here the red signifies the blood being taken, the white denotes the bandages, and the pole itself is said to be the ‘fillet’ – the small stick gripped by the patient whilst their vein was being opened. It’s a story that was certainly in circulation by the late eighteenth century, and vigorously and enthusiastically repeated by Victorian antiquarians. It’s just that hard evidence is somewhat more difficult to come by. Perhaps we’ll never really know. There is some evidence, for example, that the pole sometimes had blue and white stripes, although this might suggest it represented the vein about to be cut. Whatever the origins, evidence for large, protruding poles outside barbershops can be found far back into the seventeenth century.

V0019646 A barber's shop, Alresford. Coloured reproduction of an aqua

(Wellcome Images)

So, it does seem that barbers were not necessarily ‘polite’ in the eighteenth century; perhaps they didn’t need to be; perhaps they didn’t even want to be! It’s interesting, nonetheless, to see how certain businesses relied on different means in order to advertise their services.

For more about the history of barbershops, have a look at Lindsey Fitzharris’s excellent articles on the subject, e.g. http://www.huffingtonpost.co.uk/dr-lindsey-fitzharris/the-bloody-history-behind-barbers-pole_b_3537716.html

What About Whiskers? The forgotten facial hair fashion of 19th-century Britain.

In 1843, an article appeared in the New Orleans ‘Picayune’ newspaper, titled ‘Whiskers. Or, a clean shave’. Dwelling on their utility as ‘ornamental appendages to the human face’, the authors sought to discuss how they contributed to the ‘”masculineness” of manhood’. They even – jokingly – referred to an, as yet undeveloped branch of natural sciences; ‘Whiskerology’.

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Victorian carte d’visit depicting unknown man with HUGE whiskers – recently used in our ‘Age of the Beard’ exhibition

Taking a long view of facial hair fashions since the 17th century, it’s broadly true that beards and moustaches began to decline after around 1680, and disappeared completely through the eighteenth century, until, first the moustache, and then the beard returned with full vigour in the middle of the nineteenth century. So, from bearded, to beardless and back again in around 200 years.

But that’s actually not quite the case. Around the turn of the nineteeth century, male facial hair made what might be regarded as an initial skirmish, before the full frontal facial assault of the 1850s. It was not long-lived; by no means was there a ‘whisker movement’. But, for the first decade of the 19th century, whiskers were definitely a ‘thing’.

There is sometimes confusion about what whiskers actually are, and how they differ from beards. Sometimes the two terms are used interchangeably. Even in contemporary articles whiskers could be used as a catch-all for beards or for beard hairs. But technically they refer to different things. Whilst beards are of the cheeks and chin, whiskers are specific to the sides of the face, and jawline. Also, whilst beards are generally a single entity, whiskers, like moustaches, come as a pair.

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(Image from Wikipedia: Edward Askew Southern as ‘Lord Dundreary’)

The fashion for whiskers seems to have begun quite abruptly around 1800. There were sneering reports, for example, of a new trend amongst young men about town, for cultivating their side -whiskers, and showing them off in public. To a polite society still embracing ideals of neatness and smooth, manly elegance, this was little less than scandalous. The desirability of whiskers, however, was such that the wigmaker Ross of Bishopsgate took to the Times to advertise his new contrivance of a wig with whiskers attached through ‘such remarkable adhesion as cannot be discovered from Nature itself’. This ‘new invented whisker’ could be combed to suit any fashion, but came at the high price of three pounds and three shillings – a full pound dearer than his standard, un-whiskered perukes

By 1808, so popular had whiskers become, that even women were apparently trying to get in on the act. Several fashion journals (such as the popular ‘Le Belle Epoque’) reported a coming trend for ladies to train their lovelocks down the side of their faces ‘in imitation of whiskers’. For some this was a step too far. ‘I am at a loss to conceive what a gentleman will be pleased with in a lady’s whiskers’. Nonetheless, this was clearly a popular fashion. Whether it was ‘The Countess Dowager of B—s whiskers’ which were apparently ‘already in great forwardness’, or the ‘belles of Cockermouth’, a set of whiskers was seriously a la mode. At one stage it was suggested that an enterprising perfumer was even selling preparations ‘To Ladies of Fashion ‘who have tried various preparations for changing the hair, whiskers and eyebrows, without success’, but this proved to be an error of phrasing, as the Satirist magazine were happy to poke fun at!

princes-russia-oil

There were certainly products aimed specifically at cultivating whiskers though. By 1808, ‘Prince’s Russia Oil’ and ‘Macassar Oil’ were in demand, and advertisers claimed that they were specifically designed to ‘promote whiskers’ and prevent damage or discolouration caused by frequent wetting.

Some of the arguments made for whiskers during this period were also in fact remarkably similar to those later made for beards. Echoing later claims for the innate masculinity of beards, whiskers were said to be ‘grave and manly’. Whiskers had been venerated by ‘the ancients’, lending them an air of authority and wisdom. It was, as one commentator noted, ‘silly to oppose so ancient a custom in an age so attached to antiquity’. Moreover, the ‘cruelty of shaving’ was matched by the dangers of the shaking hands of ‘unskilled operators’ (barbers). Most of all, it was argued, whiskers were beautiful, especially when set against the ‘unfringed faces of the present day’.

Gentleman with whiskers

(Image from Pinterest – owner of original copyright unknown)

At the same time whiskers were beginning to be held up as a desirable characteristic of the male face. A man obtaining goods under false pretences was described in 1811 as of ‘gentlemanly appearance’, and of ‘handsome countenance, who wears black whiskers’. A report of the suicide of Royal Footman Andrew Tranter in 1810 noted his reputation for ‘neatness and cleanliness’ in his dress and appearance, and that he ‘wore very large whiskers and was considered a handsome young man’. Such seemingly innocuous reports in fact hides an important transition; after more than a century, facial hair was again aesthetically and socially pleasing but, more than this, cleanly.

In 1813, ‘The Spirit of Public Journals’ reported the ‘Growing custom of encouraging whiskers’ and the barbed criticisms levelled at them by critics. It was apparently even suggested that an Act of Parliament should be made to curtail the fashion. Even then, the subject of male facial hair was contentious! Fortunately, the author argued, the ‘Whiskerandos’ outnumbered their tormentors and merely increased in proportion to the opposition levelled against them.

Despite the ‘Spirit’s enthusiasm, however, it seems that the fashion for side-whiskers had abated by the end of the 1810s. It’s not clear why it declined; perhaps Victorian society was not quite ready for the hirsute revolution of the mid century. But it is interesting to consider whiskers, not only as a sort of trial run for what came later, but also as an often-forgotten element in men’s facial hair fashions. It wasn’t all beards and moustaches.

Chin Curtain beard

(Image from Pinterest – owner of original copyright unknown)

As the current beard style continues to change, at the moment with beards seemingly getting smaller and more closely trimmed, will we see the return of such fantastic styles as the ‘Dundreary’ whiskers or (please no!) the ‘chin curtain’? Perhaps the Whiskerandos will rise again. If they do, you can be sure that this particular ‘Whiskerologist’ will be there to document it.

Movember Special: Hiding Behind the Beard

It’s November, and that time of year when men all over the world will be donning moustaches to raise money for, and awareness of, prostate cancer, through Movember. Get ready for a raft of valiant efforts, with some maybe even graduating to the moustache wax and twirly ends! Moustache newbies can take advantage of the huge range of products now available to shape, style and otherwise pamper their facial hair.

Not, however, that there’s been much of an extra incentive needed in recent times for men to rediscover the love for their facial hair. As I’ve repeatedly suggested here on the blog, and elsewhere, there is little sign that beards are diminishing in popularity; if anything they seem to be going from strength to strength, with new styles emerging over recent months to replace the ‘Hipster’/Lumberjack beard of 2 or 3 years ago.

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Events like ‘Movember’, though, remind us of the prosthetic nature of facial hair – beards and moustaches are easy to adopt…you just have to stop shaving and there they are. And, just as easily as they can be put on, they can be shaved off in a few minutes. Wearing them (or not) can dramatically alter facial features and, as the continuing studies into the supposed attractiveness of beards keep suggesting, this can affect how individual men are viewed by others. This is in fact something that I’ve been exploring in my research recently. One thing that I find particularly interesting is the use of false facial hair by men.

At various points in history, being unable to grow a beard has certainly been severely stigmatised. In Tudor and Stuart Britain, beardlessness was a state connected with either immaturity or effeminacy. A man whose beard was thin and scanty might be insulted with terms such as ‘smock face’, or regarded as a mere ‘beardless boy’. In the eighteenth century, although most men were clean-shaven, the ability to grow a beard was still a vital element of masculinity. Even if you didn’t grow it, you had to at least be able to show that you could! In Victorian Britain, at the height of the beard movement, beardless men were again subject to suspicion.

How d'ye like me?

What, though, could men whose facial hair was somewhat lacking do to avoid the barbs? At least in the nineteenth century some help was available. One easy method was to visit one of the many theatrical suppliers in large towns and cities, from whom a fairly realistic false moustache could be bought.

Author's image from item in Wellcome Collection, ephemera.
Author’s image from item in Wellcome Collection, ephemera.

Theatrical retailers like C.H. Fox in 1893, sold a range of styles to suit every taste. These included ‘Beards and Moustaches on wire, ordinary’, ‘beards best knotted on gauze’, ‘sailors beards’ and ‘moustaches on hair net foundation, the very best made, perfectly natural, suitable for Detective Business’, costing the princely sum of two shillings and sixpence.

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(image from ‘The Mysteries of Paris’ by Charles Dillon, available on Google Books)

A number of enterprising artisans began to manufacture false beards, moustaches and whiskers to cater specifically for those whose facial hair steadfastly refused to make an appearance. In 1865 Henry Rushton lodged an application for…

THE APPLICATION OF A CERTAIN KIND OF GOAT’S HAIR IN IMITATION OF HUMAN HAIR TO THE MANUFACTURE OF HEAD DRESSES, MOUSTACHES, AND ALL KINDS OF FALSE HAIR, AND THE PROCESSES OF PREPARING THE SAME

Rushton proposed a set of chemical processes to prepare mohair for various uses which “I apply in imitation of human hair for covering the foundations and forming plain ‘back’ or ‘Brighton Bows’ or any other plain hair head dresses, and apply the same also in manufacture of various kinds of false hair, such as ringlets, coronets, head dresses, whiskers, moustaches, and the like. Another patent from Thomas Bowman in 1800 even proposed a contrivance with a set of mechanical springs and elastic components, to enable wigs and false whiskers to stick closely to the head and face.

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So important were moustaches and whiskers to the military that they supplied their own false articles, often made of goat’s hair, to fresh-faced, stubble-free recruits, to ensure that the whole regiment was suitably hirsute, and ready to face the enemy.

But another, often forgotten, group also found the portability and ease of false facial hair vital in their professional lives….criminals! The face-altering properties of facial hair were particularly useful to criminals. In the days before DNA testing, CCTV and fingerprinting, a fleeting glimpse of a criminal’s face was often all a victim had to go on. A thick beard, dramatic whiskers or a droopy moustache were all notable features by which a criminal could be identified and brought to justice. But what happened if they weren’t real?

It’s clear from records and reports that many criminals recognised the value of facial hair in hiding their true faces. In 1857 James Saward and James Anderson appeared at the Old Bailey accused of forgery. Part of their disguise was the adoption of a wig and ‘false whiskers’ to ensure that they avoided detection. Part of the defence of Thomas Cuthbert, accused of theft in 1867, was that the false whiskers and moustache he was wearing when arrested were not put on by him, but were applied by another man, when Cuthbert was dead drunk! Many other cases record the discovery of false whiskers, beards or moustaches amongst the possessions of criminals, or their use in trying to defy identification. ‘It can’t have been him your honour, the man who attacked me had a huge beard!’

Beard generator

Perhaps the most sinister case is that of the physician Thomas Neill, indicted for murder in 1892, and known by the alias of Dr Cream. Various witness attested to having known the doctor, some testifying that he sometimes wore a moustache, others that he had dark whiskers, and another that he was clean-shaven. One witness, however, a Canadian traveller named John Mcculloch, noted meeting Neill in his hotel, after he called for a physician when feeling unwell. After supplying Mcculloch with antibilious pills, the two men began to chat about their respective businesses. The doctor showed the man his medical box and pointed to a bottle of poison. “For God’s sake, what do you do with that?” asked the shocked traveller, to which Dr Cream replied “I give that to the women to get them out of the family way”.

By now shocked and suspicious the traveller continued to question the doctor: “he stepped backwards to the trunk and produced a pair of false whiskers, or divided beard without mustaches—I said, “What do you use these for?”—he said, “To prevent identification when operating”—he led me to believe previous to that that he procured abortion”. None of this helped the evil Dr Cream; he was found guilty and sentenced to hang, his false whiskers proving no escape from the law.

So as Movember gets underway it will be interesting to see how many men put on their moustaches and, equally, how many remove them again at the end of the month! Some don’t get on with them, but others are pestered by their partners to lose the fuzz; a common complaint is that it makes a man look older, or otherwise alters their appearance too much. Another recurring themes amongst opponents of beards is that they make men look as though they have something to hide. This is one of the reasons that politicians don’t usually grow them. As the examples shown here suggest though, many bearded men actually did have something to hide.

Beards…or no Beards?

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(Image from Wikimedia Commons)

It’s summer 2016, and beards are still pulling headlines in the news. A report on last week’s Financial Times website suggested that men are spending 20% more year on year, on niche products. One observer notes that the market for men’s grooming products is likely to top £1bn by 2018. The Guardian claim to be able to read personality through different beard styles, while other sites range from calling the end of the Hipster beard, to a report that one man wants to see the return of the beard tax.

There have been some signs of slowdown in recent months; a friend (and owner of a traditional barber shop) tells me that the numbers of men coming in for beard grooming has begun to fall, but also that the style has began to change towards shorter beards. Men who have beards are not removing them altogether, but seemingly cutting them back.

Shaving

(Image – Wikimedia Commons)

All of this has me thinking back to periods of beard ‘trend’ in history, and questions about actually how many men participate. Over the past few years we have seen an apparently huge rise in the popularity of beards. When a new trend starts it becomes literally remarkable. This certainly happened (and to some extent is still happening) with beards. Media, advertising, imagery all serves to build up a sense of momentum, beards became more noticeable on the high street and they begin to become associated with identity and lifestyle. But at some stage a tipping point is reached. This is essentially the idea behind so-called ‘peak beard’ – the point at which they become so popular that they lose their status as an alternative to what has gone before, and become…well…normal.

But even at their height this time around (probably 2014/5), how many men actually had beards? It’s impossible to quantify, but I’d be surprised if it went much about 25/30%. A study of 6500 European men in 2015 suggested that 52% had some form of facial hair, but such a small sample can hardly be considered bulletproof. (It was in the Daily Mail too by the way!)

I was talking recently to Christopher Oldstone-Moore (author of the recent book ‘Of Beards and Men’) and he argues that, even in times when beards are extremely popular, many (most?) men actually still don’t have them. I’ve been looking recently at Victorian photographic portraits of men across different levels of society, and different regions of the country. The period between 1850 and 1890 was the height of the ‘beard movement’ in Britain; a wide range of contemporary literature goes into great detail about the social, cultural and economic reasons why men should grow beards. As I’ve explored in other posts, these range from arguments that the beard filters out germs, protects the throat, chest and teeth, stops sunburn and even saves the economy millions by restoring the working hours lost in shaving!

Hat

(Image https://uk.pinterest.com/pin/481533385133628358/)

But I’ve actually been struck by the amount of clean-shaven portraits that I’ve seen. For all the whiskers, moustaches, chin beards, Dundreary whiskers and all the rest, many men clearly did still prefer to shave. We can’t rule out the possibility that some were shaved specifically for their portrait, but this can’t account for all cases. So were these men freakish? Did their clean-shaven faces make them prominent when all other men were apparently sporting large patriarch beards?

There is certainly evidence to suggest that not all men viewed beards positively. In 1851, for example, just as the beard fashion was beginning to gather pace, a correspondent to the CS Leader and Saturday Analyst, complained at the ill treatment meted out to him by passers by, who took his beard as a sign of ‘foreignness’. As he walked through the streets he was hissed and laughed at, and particularly objected to someone shouting ‘French Dog!’ when, as he pointed out, he was not French and had served his country in the British army for many years. Neither were the jibes from children; his assailants included ‘well dressed and grown-up people, especially by ladies, and shopkeepers’ clerks’.

Those who still preferred the razor were well served by products available for them; in a previous post I mentioned shaving creams like the popular Rowland’s Kalydor, which were marketed throughout the nineteenth century. So were various kinds of razors. In fact, it could be argued that some of the biggest advances in razor technology occurred when beards were at their most popular. Of course some shaving was still necessary for certain styles, especially chin beards and whiskers, but it also suggests a ready market for the clean shave.

The Georgian period is renowned as a beardless age – lasting from the slow decline of beards and moustaches around the 1680s, to the start of the ‘beard movement’ in 1850. But was this actually the case? In Georgian Britain the majority of portraits we have are of the upper classes and elites; can we be sure that rural labourers did not hold on to their beards? In fact, part of the reaction against beards was that they made polite gentlemen resemble rustics. This suggests that the rustic look could be bearded. This point is made, for example, in a 1771 portrait by Sir Joshua Reynolds, ‘A Bearded Man’. The purpose of the painting is unclear, but it is unusual in depicting a beard at a time when being clean-shaven was the norm. According to the Tate Gallery, the sitter was a beggar named George White, perhaps explaining his unkempt appearance.

A Man's Head c.1771-3 by Sir Joshua Reynolds 1723-1792
A Man’s Head c.1771-3 Sir Joshua Reynolds 1723-1792 Presented by Sir George Beaumont Bt 1826 http://www.tate.org.uk/art/work/N00106

 

Another eighteenth-century portrait, by Balthasar Denner, also depicts a bearded man in the eighteenth century. This time the stubbly face represents the ageing man – a common artistic allusion but, again, suggests that clean-shaven may not have been the ubiquitous state it might at first appear from the sources.

Balthasar_Denner-_Portrait_of_an_Old_Man_-_Eremitage.jpg

(Balthasar Denner, ‘Head of an Old Man’: Image from Wikimedia Commons)

As I delve deeper into the history of facial hair it becomes ever more clear that things are rarely as clear cut (sorry!) as they appear. Periods in history that we associate with certain facial hair styles do not necessarily speak for all men. Just as today, when by no means all men are sporting luxuriant Hipster beards, so not all Tudor men had ‘Stilletto’ beards, not all Victorians had ‘Cathedral’ beards, and not all Georgians were clean shaven. Instead, decisions to wear (or not wear) facial hair are bound up in a complex web of meanings and influences. I’m looking forward to the next stage in the development of beards!

Beards, Masculinity and History.

The continuing popularity of beards over the past two years or so has surprised many. A mere few months after beards first became apparent, several media articles suggested that ‘peak beard’ had already been reached, and that the decline of facial hair was imminent. That was Summer 2012 and, despite repeated claims of its impending demise (some wrongly attributed to me!), the beard is still apparent as we near 2016. Several interesting things have accompanied this ‘trend’. First, it is the most sustained period of facial for around thirty years. Second, the style – the so-called ‘Hipster’ or ‘Shoreditch’ beard – may well prove to be the defining facial hair style of this generation, in a way, say, that ‘designer stubble’ recalls the rampant consumerism of Thatcher’s 80s. Furthermore, where male grooming products for men have catered for removing facial hair, a new market has emerged for beard care, including oils, moustache waxes and even beard moisturisers.

Aside from the issue of ‘how long will it last’, ‘what do beards mean’ is a common question. Indeed, it is a question that has repeatedly been asked through the centuries. The relationship between men and their facial hair is complex, but is usually closely bound up with prevailing ‘ideals’ of masculinity. At times in history the beard has represented a basic component of masculinity and manliness. Will Fisher’s work has shown how facial hair in the Renaissance formed part of medical understandings of gendered bodies, and the function of the four ‘humours’. Viewed as a waste product (in fact a type of excrement) it was seen as resulting from heat in the ‘reins’ – the area including the genitals. A thick beard thus spoke of virility and sexual potency, since it indicated the fires burning below. Not only was the beard held up as an ensign of manhood, it was a highly visible symbol of his ‘natural’ strength and authority.

Moroni

“Moroni Don Gabriel de la Cueva” by Giovanni Battista Moroni (circa 1525–1578) – http://www.all-art.org/baroque/portrait1.html. Licensed under Public Domain via Commons –

Remarkably similar claims were made for beards in mid-Victorian Britain, when the beard made a spectacular return to favour as the ‘natural’ symbol of a man. Everyone from writers such as Dickens and Thomas Carlyle, to physicians like Mercer Adams, were enthusiastically extolling the virtues of this “badge of manly strength and beauty”. More than this, as Adams argued, a moustache was “nature’s respirator while the hair covering the jaws and throat is intended to afford warmth and protection to the delicate structures in the vicinity, especially the fauces and the larynx”. (A. Mercer Adams, ‘Is Shaving Favourable to Health?: Edinburgh Medical Journal, Dec 1861). Here again, facial hair was closely bound up with themes of masculinity, health, male appearance and conduct.

800px-Edward_Bates_-_Brady-Handy

 

“Edward Bates – Brady-Handy” by Mathew Brady – Library of Congress Prints and Photographs Division. Brady-Handy Photograph Collection. http://hdl.loc.gov/loc.pnp/cwpbh.01083. CALL NUMBER: LC-BH82- 4097 <P&P>[P&P]. Licensed under Public Domain via Commons – https://commons.wikimedia.org/wiki/File:Edward_Bates_-_Brady-Handy.jpg#/media/File:Edward_Bates_-_Brady-Handy.jpg

The eighteenth century, however, represents something of an anomaly in the relationship between man and his beard. While much of the sixteenth, seventeenth and nineteenth centuries saw men wear at least some sort of facial hair, the eighteenth century has been described as the first truly beardless age in history. The exact reasons for this are unclear but, by 1750 beards, moustaches and whiskers were seriously démodé and, by 1800, the author William Nicholson was able to assert that “the caprice of fashion […] has deprived all the nations of Europe of their beards”.

In many important ways, this flight from the beard seems to run counter to what should have represented the masculine ideal. First, humoural understandings of the beard still prevailed. As such it was, at least technically, still an important component of the man. To shave it off, then, was to remove this important ‘signal’ of masculinity. Secondly, the eighteenth century was a period obsessed with the damaging effects of effeminacy in British men, not least in their ability to fight. Importantly this was not effeminacy, with its modern connotations of homosexuality, but literally becoming more feminine. Anxieties surrounded the feminising effects of Frenchified fashions upon young British men. The extreme form of new fashions was the ‘Macaroni’ – the foppish, bewigged and affected dandy. Even wigs were a source of tension in terms of their effect on male appearance. And yet, shaving the face actually rendered it more smooth and feminine.

Philip_Dawe,_The_Macaroni._A_Real_Character_at_the_Late_Masquerade_(1773)_-_02

(Image from Wikimedia Commons)

Perhaps most interesting, however, is the apparent conflict caused by concepts of the ‘natural’. Nature underpinned the enlightenment, and much time and effort was expended in trying to uncover its meanings, and apply this to new ideals. The body was certainly part of this. Straightness in posture and deportment was considered components of the ‘natural body’. The artist Joshua Reynolds lauded the symmetry of perfect nature, suggesting the ‘Serpentine line’ of beauty, and suggesting that nature was the true model. The face was the most public of bodily surfaces, and smoothness, neatness and elegance were prized. But all of this glossed over the fact that the beard was in fact the natural state; shaving was inherently unnatural. Logically, if the beard was natural, why then get rid of it?

There are several potential reasons for the decline of the eighteenth-century beard, each of which highlights the close relationship between facial hair and contemporary ideals of masculinity. Social status certainly played a part. Whilst neatness and elegance were badges of the refined gentleman, facial hair marked out the uncouth rustic, the hermit, or the elderly derelict. This also raises the important issue of control. Just as enlightened masculinity championed rationality and manners, it also emphasised self-control as a key male feature. According to conduct literature of the time, whilst delicate ladies might blush and swoon, a man should remain in control of his senses and be measured in his emotions. The new vogue for shaving, spurred on by newly invented, sharper razors, fits this well, in terms of mastery and control over one’s own body.

Changing aesthetic ideals also fed into the freshly shorn face. The veneration of ancient sculpture, identified by George Mosse as an important element in the construction of manliness, yielded admiration at the smoothness and tactility of the stone, as well as the subjects. The obvious paradox was that many statues of Greek and Roman heroes were bearded, but this did not seem to have an effect. Coupled with this was the so called ‘cult of youth’. To affect a delicate, fey appearance was highly sought after in the later eighteenth century; shaving the face immediately rendered it more youthful.

400px-Statue_of_a_youth,_semi-nude,_in_heroic_pose_(so-called_Britannicus)_-_Mostra_di_Nerone_-_Palatin_hill

(Image ‘Statue of a youth in heroic repose – Mostra di Nerone, – from Wikimedia Commons)

More broadly, however, the shaven face almost literally reflected enlightened ideals of openness and enquiry. Shaving opened up the countenance to the world, in turn symbolising a mind open to new possibilities. In fact it was even acknowledged that beards were inherently masculine. What mattered, though, was the ability to be able to grow one, rather than the need to actually display it.

Through history, therefore, beards have been a central issue in the construction of masculinity and sexuality, but there is no simple, linear path to how they have been construed. At some points in time the beard has been the very symbol of sexual potency, authority and power. At others, however, the clean-shaven face has prevailed. In more recent times, indeed, shaving has become part of the grooming routines of men, and still strongly linked to health and hygiene.

One of the downsides of researching a topic like facial hair is that it carries perceptions of quirkiness. How, after all, can something as basic and mundane as the beard tell us anything about history? In fact, though, beards, moustaches, whiskers and beardlessness tell us a very great deal about the ways that masculinity, gender and sexuality have all shifted through time.

Can’t Stay Moustache: Bans on Facial Hair in Medieval Ireland

In 1457 Dublin’s city council issued an ordinance that ‘men with bardys [beards] above the mowth’, as well as Irishmen and their horses and horsemen, should not be lodged within the city walls.

St Audoens

St Audoens and Dublin’s City Wall [https://commons.wikimedia.org/wiki/File%3ASt._Audoen’s_Church_Over_Dublin_City_Wall_and_Gate.JPG

By Eric Fischer (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons]

Men with moustaches were persona non grata in the city. At first glance, this seems a strange matter for the council to concern itself with. Most of Dublin’s civic ordinances from this period dealt with the regulation of commerce, the city’s economic life-blood, or more patently dangerous problems like fuel storage, always a concern in medieval cities due to the fire risk, the disposal of sewage, or controlling pigs, which might dig up gardens and cemeteries and even attack unattended children.

However, it seems that moustaches were considered similarly dangerous, and in 1523 Galway’s council jumped on the anti-moustache bandwagon, and ruled no man should be made a citizen ‘unlesse he can speche the Englishe tonge and shave[s] his upper lipe wickly (weekly)’.

This detail in the Galway ordinance about speaking English, and further anti-moustache enactments passed by the Irish parliament provide context for these curious moustache bans. The central problem with moustaches was that they were worn by, and associated with, the Irish. In particular, the Irish favoured a luxuriant long moustache called the crommeal. Sixteenth-century renderings show Irishmen with these moustaches, like this image by the German artist Albrecht Dürer.

Durer

[Attach JPG https://commons.wikimedia.org/wiki/File%3AGalloglass-circa-1521.jpg

By Альбрехт Дюрер [Public domain], via Wikimedia Commons]

For the Irish moustache, see the three men on the right, who are, supposedly, Irish soldiers. They also wear the Irish ‘glibbs’ hairstyle, with a long fringe over the eyes.

Moustaches were banned alongside other visual signals of Irishness, like yellow saffron-dyed shirts or tunics and the hairstyle known as a cúlán. This elite Irish-warrior style entailed long-hair on the back of the head and short or shaved hair around the top and side, rather like an extreme mullet!

De Heere

[Saffron tunics, Lucas de Heere, ‘Irish as they stand accoutred being at the service of the late King Henry’,  circa 1575. Public Domain (http://irisharchaeology.ie/2013/12/16th-century-images-of-irish-people/, after Théâtre de tous les peuples et nations de la terre avec leurs habits et ornemens divers, tant anciens que modernes, diligemment depeints au naturel par Luc Dheere peintre et sculpteur Gantois)]

The Irish parliament provided practical reasons for these bans on Irish attire and hairstyles. In 1447, for example, it banned moustaches for the English of Ireland and complained that ‘there is no difference in apparel between the English marchers and Irish enemies’. This allowed Irishmen to enter the colony as ‘marchers’ (settlers who lived on the extensive unsettled borderlands of the colony) and ‘rob and pillage by the high roads’. Moustaches threatened the very safety of the colony, and Englishmen who disobeyed the moustache ban suffered a harsh penalty. They lost the protection of English law, and could be captured along with their possessions and ransomed ‘as Irish enemies’. Essentially, if you looked Irish, you were treated that way.

This 1447 enactment provided an admirably clear definition of what precisely a moustache is (and all without using the word ‘moustache’ (!), which was not in English parlance in the fifteenth century). It stated that ‘no manner of man who will be accounted for an Englishman have any beard above the mouth, that is to say, that he have no hair upon his upper lip, so that the said lip be at least shaven within two weeks, or of equal growth with the nether lip’.

Mistaken identity was identified as a major problem with both moustaches and cúláns in a 1297 parliamentary enactment. It stated that colonists mistakenly killed other colonists wearing these Irish styles, assuming they were Irishmen. This was problematic because ‘the killing of Englishmen and of Irishmen requires different forms of punishment’. Englishmen faced capital punishment for killing fellow Englishman, but not Irishmen. If any restitution was provided for the deaths of Irishmen it was normally by payment of a fine. Therefore, an understandable mistake about someone’s ethnic identity could be deadly. These homicides within the colonial community also caused feuding and ‘rancor’ between settler families. All Englishmen in Ireland, therefore, were instructed to wear the ‘custom and tonsure of the English’.

The problem of mistaken identity and consequent threats to the property and even lives of English colonists was perhaps the most pressing reason for moustache bans (which continued into the sixteenth century), but it was not the only one. Enactments regulating appearance and visual display were passed alongside those regulating the use of the Irish language, intermarriage between the English and Irish, and other practices frowned on by the colonial administration. English outward appearance was part and parcel of English identity, which colonists feared was increasingly under threat in the later middle ages, as cultural exchange between the colonists and the Irish continued apace. The moustache was, for colonial authorities, an ominous marker of the erosion of ‘Englishness’ in Ireland.

 

Dr Sparky Booker is a postdoctoral researcher at Swansea University on the AHRC funded project ‘Women Negotiating the Boundaries of Justice, Britain and Ireland 1100-1750’. Her research for this project examines the legal capabilities, strategies and successes of Irish and English women in the English colony in Ireland from 1300-1500. Other research interests include relations between the English and Irish in late medieval Ireland; the Irish church; sumptuary law; and medieval understandings of race and ethnicity. Her monograph on cultural exchange and identity in ‘the four obedient shires’ of Ireland from 1399-1534 is forthcoming with Cambridge University Press.