Barbers and Shaving in the Eighteenth Century

“It is the business of the barber to cut and dress hair, to make wigs and false curls, and to shave the beards of other men. In ancient times he used, also, to trim the nails; and even in the present day, in Turkey, this is a part of his employment”. So wrote the author of an 1841 survey of professions and trades.

One of the main subjects of my forthcoming book is the history of barbers, and their place as providers of shaving, and also as practitioners of the male face and head. I’ve been looking at some of the important questions that have sometimes been overlooked: how well equipped were barbers’ shops?; how did barbers learn to shave, and who taught them?; what happened to the barbers when men began to shave themselves around the mid eighteenth century, and also when beards came hugely back into fashion in the mid nineteenth century? But I’ve also been interested in a much more basic question: what was it like to be shaved in an early modern barbershop?

V0019646 A barber's shop, Alresford. Coloured reproduction of an aqua
V0019646 A barber’s shop, Alresford. Coloured reproduction of an aqua Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org A barber’s shop, Alresford. Coloured reproduction of an aquatint. Published: – Copyrighted work available under Creative Commons by-nc 2.0 UK, see http://wellcomeimages.org/indexplus/page/Prices.html

Barbers have (very unfairly, in my opinion!) long been the whipping boys of the haircutting trades. In the eighteenth century the chattering barber was a comic staple. Many satirical cartoons lampooned the clumsy barber, engrossed in his own conversation and paying no attention to the safety of the customer in the chair. Country barbers, affecting airs and graces, were another favourite target of cartoonists. Worse still, the rise of hairdressing as a distinct occupation in the eighteenth century caused further tensions, as hairdressers sought to establish themselves as polite practitioners to the elites, and experts in tonsorial practice! In the process, they took every opportunity to barbers were relegated to the status of ‘mere’ shavers.

For an occupation like barbering/barber-surgery, with its long and proud tradition, not to mention considerable status in early modern towns, this must have been hard to take. Complaints from barbers about their diminished status were still rumbling on in trade journals late into the nineteenth century.

The problem was that a shave in an early modern barbershop varied considerably in quality. First was the question of how well equipped the barbershop was. Some high-end establishments had cases of razors, strops and hones for sharpening, bowls, basins, towels and some sweet-smelling creams or pomatums to apply afterwards. Other shops were much more basic, though, with only the minimum of equipment, and no fripperies. Perhaps the most important factor was the quality of the razor. Before the mid 18th century, the type of steel used in razor manufacture made them sometimes brittle, and difficult to sharpen. Once cast steel was introduced around 1750, things did begin to improve, although cast steel razors were expensive and beyond the reach of poorer barbers.

Being shaved with a blunted or poorly maintained razor was an ordeal for the customer. Rather than slicing off the beard hairs cleanly, a blunt razor rasped and bit, taking off layers of skin as well as stubble. Some barbers were more diligent than others in ensuring that their razors were up to the task. One account, from J. Torbuck’s Collection of Welsh travels, and memoirs of Wales (1749) gives us an interesting (if slightly tongue-in-cheek), insight into what could happen when things went wrong!

“I next sent out for a barber (resolving to see the best face upon matters I could) and, in about half an hour’s time, in comes a greasy fellow, swift to shed innocent blood, who, in a trice, from a protable cup-board call’d his cod-piece, pulls out a woollen night-cap that smelt very much of human sweat and candle-grease, and about two ells of towelling, of so coarse a thread, that they might well have serv’d a zealous catholick instead of a penitential hair-cloth.

After some fumbling, he pulls out a thing he call’d a razor, but both by the looks of effects, on would easily have mistaken it for a chopping-knife; and with pure strength of hand, in a short time, he shav’d me so clean, that not only the hairs of my face, but my very skin become invisible; and he left me not sufficient to make a patch for an Aethiopian lady of pleasure:

I gave him a small piece, bearing Caesar’s image and superscription; at which, he doffed me so low a bow, that the very clay floor was indented with his knuckles, and so he reverendly took his leave.”

V0019680 A barber shaving a disgruntled man. Coloured etching after H

(Image Copyright Wellcome Trust)

Images such as ‘Damn the Barber’ drew on what must have been a fairly common trope, of the painful shave, highlighting the lack of care and attention by some ‘Professors of the Tonsorial Arts’, or the damage done to customers. ‘Zounds! How you scrape’ cries the unfortunate victim of one blunt razor!

V0019687 A barber shaving a man in his shop. Etching, 1804.

(Image copyright Wellcome Trust)

But for all this, barbers remained hugely important in the lives of men throughout the seventeenth, eighteenth and nineteenth centuries. The barbershop, as Margaret Pelling, Sandra Cavallo, Jess Clark and others have shown, was an important social space for men, as well as being a site for shaving, and also the purchase of cosmetic goods. Even when men did begin to shave themselves in greater numbers, they often did this in conjunction with visiting the barber. For many (perhaps even most) men too, it was simply cheaper and easier to go to the barber’s shop than to purchase and maintain shaving goods.

Bitesized Blog Post #1 Automata & ‘The Turk!’

The eighteenth century was one of technological innovations. Popular interest in science, new inventions and technologies, had never been so strong, and saw the rising popularity of public science lectures, which often included demonstrations and live experiments. We can only imagine the wonder on people’s faces as they saw what must have seemed like magical phenomena take place in front of their very eyes.

One of the most popular subjects in public demonstrations were ‘automata’. Part of the new vogue for scientific instruments, and technological advances in the manufacture of things like clockwork mechanisms, these were often machines made to resemble animals or human figures, contrived  so as to appear animated and almost lifelike. Strange machines  such as ‘talking’ mechanical birds and robot-like human figures weren’t uncommon.

In 1775, for example, audiences in Westminster were invited to the see the ‘Incomparable Automaton Figures which represent the Grand Sultan and Sultana, which play different pieces of music in unison; and also a favourite solo’. Visitors to the New Promenade Rooms in London in 1801 could see ‘Maillardet’s Automaton’ – also known as the ‘Juvenile Artist’ that drew pictures in front of enthralled visitors’ very eyes. More than 200 years later it is still on display, now in the Franklin Institute in Philadelphia.

(Henri Maillardet, ‘The Juvenile Artist’ – image from Wikipedia)

One of the most famous automatons of the age, though, was the ‘Turk’ an automatic chess-playing machine. Here, a lifesized dummy of an elaborately-dressed Turkish man stood with his arm resting on a large cabinet, on which was placed the chessboard. People were invited to make a move, at which point the ‘Turk’s’ arm would magically move, accompanied by music, and sometimes changes of expression. It even said ‘check’ in French at the opportune moment.

(An engraving of the Turk from Karl Gottlieb von Windisch‘s 1784 book Inanimate Reason – Image from Wikipedia)

All was not what it seemed however; the ‘Turk’ was a hoax. Concealed in the large cabinet below the dummy was a human operator, who used a system of levers and pulleys, to contrive the moves, and beat the punters.

Nevertheless, the deceit proved compelling, and the machine toured Europe, still being popular in the mid 19th century, before being destroyed by fire in Philadelphia in 1854. As the ‘Turk’ was consumed by fire, a witness claimed to hear a sepulchral voice repeating the fateful words… ‘echec! Echec!

 

 

Unnatural Fashions: Wigs and Beards in the 18th Century.

I’m showing my age now, but watch the 1981 Adam and the Ants promo video for ‘Stand and Deliver’ and, during a few scenes showing the ‘Dandy Highwaymen’ amongst a group of outlandishly-dressed Georgians, look closely and you may notice a strange figure in the background…a man wearing a powdered period wig…and a beard. A wig and a beard. Together. On one man. It’s a look that should never be seen on any man. And, indeed, it was likely not a combination worn by any self-respecting polite Georgian gentleman. As the wig grew in popularity, the beard dramatically declined.

Initially there had been objections to the wig on religious grounds. In the seventeenth century, Puritan objections to the beard centred upon meddling with the divine form that God had created. The puritan polemicist William Prynne argued that replacing an individual’s own hair with the ‘hairie excrements of some other person’ was akin to denying the perfection of God’s work.  Here he was referring to the fact that hair was, in medical terms, regarded as a type of excrement – a waste product of the body caused by inner heat rising up and breaking out on the surface of the skin, much like soot up a chimney. But clean-shaven puritans clearly saw no irony in the fact that they had removed their own ‘hairie excrements’ in the form of the beard which God had presumably provided for them.

There were also tensions in religious tracts between notions of the wig as, on the one hand, a covering and, on the other, a form of display. The wig-wearer could simultaneously be accused of hiding their true features, and drawing unnecessary attention to themselves. Contemporary opponents to the wig also claimed that it altered gender perceptions of the body, confusing the appearance of the whole. Even despite these objections, wigs continued to go from strength to strength.

Hair, whether on the head or the face, was in fact a central component in the articulation of masculinity. The way that head hair was worn and styled was important. At some points, long hair was desirable but, at others, it was kept short and close cropped. Here again, Puritans were advocates of the short cut. The wig added an extra layer of complexity, in requiring the removal of the wearer’s own hair, and substituting it for the ‘dead’ hair of someone else.

Like head hair, fashions in beards waxed and waned throughout the sixteenth and early seventeenth centuries. The beard was considered a central component of manliness, one that demonstrated virility and manly vigour. The bigger the beard the better. By the last decades of the seventeenth century, though, facial hair had diminished in size to the short ‘Stiletto’ style of the Stuarts. By 1700 most men were going clean shaven.

On the surface, the virtually simultaneous decline of facial hair and rising popularity of wigs in the second half of the seventeenth century appears coincidental. Contemporary sources are frustratingly quiet on the nature of the relationship between beards and wigs. There were, for example, no fashion guides advising men to lose the beard and don the wig. One obvious conclusion is simply that there was no connection, and that fashions had simply shifted.

There were certainly similarities in terms of the prosthetic nature of both wigs and beards. Both could easily be adopted, put on and taken off at need. Both were manageable according to fashion, and both bore connections with masculinity, albeit in different ways. Why, then, did beards and wigs seem to be so incompatible?

One issue was simply the jarring aesthetic that the wig/beard combination created. Wigs and moustaches? Possibly. But wigs and beards, no. The wig was intended to contribute to a neat, elegant and harmonious whole – the goal of the polite gentleman. It was a fashion statement; one that shouted ‘status’ and rank. Later in the century there were complaints that wigs had sunk so far down the social scale that they were in danger of losing their potency as social markers. Facial hair, by contrast, had become seriouslyunpopular. In part this was because it came to symbolise roughness and earthiness, a component of the poor, country labourer, rather than the metropolitan gent. The two did not belong together.

Mixing beards and wigs also risked an odd clash between ‘natural’ and ‘unnatural’ hair. Wigs were artificial contrivances. An individual removed their own ‘natural’ hair and replaced it with something fashioned from the frowzy hair of the poor. Conversely, as many authors had spent the previous two centuries arguing, beards were ‘natural’ – a God-given component of the male body. But men were increasingly having their beards scraped off, leaving the face clear. Perhaps part of the issue, then, lay in covering.  Head hair was removed but the head re-covered by the wig. Beard hair, by contrast, was shaved, but not replaced. In this sense, the ‘site’ of masculinity shifted from the face to the upper head, with the head covered, and the countenance open.

A further possibility, although perhaps less plausible, was the so-called ‘cult of youth’ which, amongst other things, encouraged smoothness and softness of skin as aesthetic ideals. Beards, and even stubble, could be scythed off with a newly-fashionable steel razor, giving a man soft and smooth skin. He might even slather on some of the many pastes, lotions and oils that were coming on to the market in the eighteenth century. The wig, though, could contribute to the illusion of youth, by giving an apparently luxuriant head of hair.

Whatever the true reasons, the wig and beard were uncomfortable bedfellows. There are very few formal portraits of bearded men in the eighteenth century. Those that do exist are usually paintings of older men, for whom the beard was a sign of wisdom and experience, and sometimes Biblical figures. But, we would struggle to find a painting of a bearded and bewigged gentleman! Some things, it seems, simply do not belong together.

 

The ‘Gimcrack whim collector’: Don Saltero’s Coffee House and Museum

From the late 1600s until well into the nineteenth, one particular premises, a former coffee house in Cheyne Walk, Chelsea, was a must-see on the list for visitors. Famous for its ‘cabinets of curiosities’, the ‘museum’ was known colloquially by the name of its proprietor. Thus, ‘Don Saltero’s’ was a fixture of the London landscape for over two centuries. But who was the mysterious ‘Don Saltero’, and what sorts of things could visitors marvel at?

Saltero's Coffee House NYPL

(A print of Don Saltero’s Coffee House, signed by some of its famous visitors, including Hans Sloane: Image copyright of New York Public Library)

As contemporaries remarked, the name Don Saltero had exotic Spanish connotations. But the owner and proprietor was certainly not Spanish – he was an English barber, tooth-drawer and sometime servant to the prominent physician Sir Hans Sloane. His name was the less-exotic James Salter!

By 1715, the premises of ‘James Salter the Coffeeman’ had become a notable place of resort for the literati, and prominent figures of the day. Alongside his coffee and punch-making skills, it was reported that he could shave, bleed, pull teeth and stumps, and play the fiddle as well as any man in England. But it was his growing collection of curios that began to draw the great and the good from Georgian society to Cheyne Walk.

Salter’s collection began when Sloane started to donate a few curios of his own for Salter to display in his shop. In fact the adorning of barber and apothecary shops was nothing new. As Patrick Wallis’s study of London apothecary premises has shown, visitors might encounter anything from holy relics to stuffed crocodiles, and the display of such items served to cement the worldly and slightly mysterious image of the medical practitioner in the customer’s mind.

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(Image from Daily Telegraph)

Amongst the treasures in the Wellcome Library is the 35th edition of ‘A Catalogue of the Rarities to be seen at Don Saltero’s Coffee House in Chelsea’ – a complete list of the contents of Saltero’s museum, down to individual shelves, cupboards and cases. It gives us a fascinating insight into what visitors would have encountered in the home of the self-styled ‘gimcrack whim collector’, and also what sorts of things were considered as prime curiosities.

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(Author’s photograph of original document in Wellcome Library – copyright belongs to them)

Many items were small objet d’art – curious pieces of pottery from far-flung places, or unusually exquisite or highly crafted pieces. Glass Case number 1, for example, contained ‘a cup and saucer, a drinking cup with a foot, a jar and snuff box, all made of cherry stones’. There were all manner of other types of cups and jars in the case, a crystal bottle and tobacco stopper. Tiny instruments, such as the ‘exceeding curious pair of steel scissors’ weighing just 1 and a quarter grains, or the ‘travelling clock, which is 36 hours going down’.

Adorning the walls were a wide variety of prints and portraits. These included images of unusual animals, like the Brazilian Toucan, or the flying squirrel, as well as prints of historical documents such as the signed death warrant of Charles I, and portraits of famous artists, such as ‘a print of the famous Corelli’. Hanging from the ceiling were all manner of mummified animals, fish and birds, along with replica boats, giant shells and ‘the King of Morocco’s tobacco pipe’.

Animal and human curiosities formed another important part of the collection, offering visitors the chance to feast their eyes on the skeletons or stuffed figures of strange and exotic animals. Mummy’s hands, or saint’s relics were particularly prized, and probably pretty standard fare in other types of museum. But Saltero’s had other treasures such as ‘the head of the spatula bird’, ‘a curious horse-shoe fish’, ‘the pizzle of a racoon’, ‘a lizard 20 inches long’ and even (for Georgian Harry Potter fans!) ‘the ‘basilisk, supposed to kill with his eyes’!

Items that seemed to defy nature were particularly prized. Amongst these were the ‘handkerchief made of the asbestos rock, which fire can’t consume’, and the ‘piece of rotten wood not to be consumed by fire’. ‘Several pieces of the holy cross’ were on display in one room, along with other ‘relicks from Jerusalem’, and even ‘the Pope’s candle’. If all that weren’t enough, one cabinet claimed ‘the flaming sword of William the Conqueror’.

In other cases, exhibits tended more towards things that literally seemed ‘fantastic’: Item number 24 was ‘A curious sword set with polished steel, presented by the king of Lilliput to Capt. Gulliver’. Anticipating Tolkien’s Middle Earth by two centuries, astonished visitors could also gaze upon ‘An elf’s arrow’.

Some items, though, defy easy categorisation. Nuns for example, seem to feature fairly prominently! Saltero’s collections included ‘a pair of nun’s stockings’, ‘a nun’s pincushion’ and various other objects made by nun’s. Religious figures such as nun’s perhaps excited interest since they were inaccessible, even exotic figures, who were shut away from society. Likewise, items with connections to royalty gave people a glimpse into another sort of closed world. William III’s coronation shoes gave a taste of the occasion for those who weren’t invited, while those interested in the size of Elizabeth I’s feet could gaze with wonder at one of her stirrups. Quite why ‘a piece of Queen Catherine’s skin’ was on display, or how it was obtained, is unfortunately not recorded!

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(Cheyne Walk looking East – image copyright of Royal Borough of Kensington and Chelsea http://www.rbkc.gov.uk)

Saltero’s was a feature of the London landscape for over 100 years – long after Salter himself died in 1728. By 1799 the collection had begun to be dispersed and sold. Neverthless, the tavern continued to be known as Don Saltero’s well into the nineteenth century. In 1866, John Timbs’ Club Life of London noted that the last few gimcracks were left until about 1825, when we were informed on the premised they were thrown away!’. But, even then, ‘the house is now a tavern with the sign of “The Don Saltero’s Coffee House”’. Long after his death, the spirit of Saltero, and his exotic collections of curios, continued to reign over Cheyne Walk.

Thomas Ribright: The Electrifying Optician of 18th-century London.

Over the years I’m occasionally asked about historical heroes and villains and, in particular, who my ‘history hero’ would be. People are often surprised at my answer. My choice is neither famous nor celebrated…in fact it’s a good bet you’ve never heard of him. But, when I stumbled across a report about him in an 18th-century newspaper, I knew he was the guy for me.

Our tale is a cautionary one, involving a very modern form of antisocial behaviour, malice and nuisance, but also retribution. Depending on how you look at it, this is a Georgian story of instant karma…of what might be categorised on a Youtube clip as ‘instant justice’.

It takes place in London in 1789, the heart of Georgian polite society and culture. London was in many ways the Georgian city, with its vibrant social scene of parties, events and balls, its elegant shops, neat pavements for promenading, and huge range of newly desirable goods on offer, from the latest homewares and decorations to fashion and jewellery. Once the polite customer was suitably shopped out, they could repair to one of the many local tea and coffee houses for a restorative libation!

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‘Miseries of Human Life’ – Image from Lewis Walpole Digital Collection

Amongst the many shops lining the Poultry in Cheapside, London, a thriving commercial area near London Bridge, was the ‘mathematical, optical and philosophical instrument’ business, belonging to Thomas Ribright. Scientific instruments were very much the ‘coming thing’ in the second half of the eighteenth century. For a true Beau Monde, knowing your telescope from your orrery (and preferably owning a couple of each) was the mark of the aesthete and the person of taste. Cities like London and Bath regularly hosted public demonstrations of scientific instruments to rapt audiences, who delighted in the latest ‘magick’ discovery.

Ribright
Trade card of Thomas Ribright – John Johnson Collection

Ribright was an optician by trade, describing himself on his elaborate trade card as ‘Optician to the Prince of Wales’. In 1749 he had patented his own form of spectacles, along with other instruments. By the 1750s he was a regular advertiser in the London newspapers, selling a range of optical devices. His ‘Brazil pebble spectacles’, for example, were available in ‘fine Venetian green glass’. Nestled in amongst advertisements for ‘Bears Fat’, country dancing instruction and razor straps, an entry in the Gazette and New Daily Advertiser in 1765 shows that he was an agent for a range of different and new-invented instruments, such as the ‘New and Correct Globes’.

In the summer of 1789, however, a very modern type of nuisance plagued the residents of the Poultry, in the form of a young grocer, Peter Wheeler (a shady character known locally as ‘Lord Fig’ for his habit of affecting airs and graces). Wheeler was an early exponent of what, in 1970s Cardiff, we used to call ‘Knock Knock Ginger’ – ringing doorbells and running away. [Disclaimer: The young Dr Withey was far too well-behaved a child ever to have considered doing anything remotely like this, and does not advocate such a vile practice in any way, shape or form. I might have left fake notes for my neighbours’ milkman once or twice, but that’s another story]. Wheeler added his own twist by ringing the bells violently in the middle of the night, which, as Mr Ribright reported in a letter to the Times in 1789, greatly alarmed his family. After suffering this menace night after night, Thomas Ribright had enough. “I resolved, if possible, to punish the disturber of my rest.” At this point, Wheeler was messing with the wrong guy.

One particular night, Wheeler once again made his way to the Poultry after nightfall, preparing himself for another evening of terrorising the poor optician’s family. Perhaps trying a couple of other houses first, he arrived at the threshold of Ribright’s shop, perhaps chuckling quietly to himself, reached out his hand for the bell. Perhaps he noticed his shoe catching on a strange patch of metal filings on the doorstep but, in any case, his hand reached out for the bell…

This night, however, something was different. Before going any further, let’s take a look at a 1780 advertisement of Thomas Ribright, giving a clue to one of his other skills:

“16th November, 1780

ELECTRICITY having of late been found of particular Use in the Cure of RHEUMATIC, PARALYTIC and HYPOCHONDRIAC complaints

Also for the removal of SPASMS, CONTRACTIONS, DEAFNESS and complaints incident to the TEETH,

RIBRIGHT AND SMITH

Optical, Philosophical and Mathematical Instrument Makers, Beg leave to Inform the Nobility, Gentry and Public in general, that they have fitted up a Compleat Apparatus, for performing the Operation by Shock, Spark or passing the Electric Matter through the human frame, locally or generally.”

Thomas Ribright was therefore a specialist in ‘medical electricity’, and his shop was bristling with the latest models. Being electrocuted back to health was becoming popular towards the end of the eighteenth century. The ‘patient’ would be attached to the machine, which would be fired up, giving them a shock, ranging from mild to intense. Suitably ‘electrified’, the patient would leave the shop a shilling lighter and hopefully cured, though perhaps with their hair standing a little on end. Such was the fascination of this procedure that this could sometimes even draw a crowd.

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18th-Century electrical machine – although bigger than Mr Ribright’s! Image from Wikimedia Commons

And so back to the Poultry. Determined to have his revenge on the troublemaker, Mr Ribright had set up an elaborate trap. First he “pasted some tin filings upon the pavement before my door”, to act as a conductor. Next he “made a communication between the handle of the bell and an electrical machine, and charged a large jar to be ready for his reception”. His timing was perfect.

A few moments after, as I suspected, [he] made an attempt as usual; but instead of accomplishing what he intended, he received the full contents of the jar”.

So, as the young offender touched the bell, there was a loud crack, and he received a full charge from Mr Ribright’s electrical machine, propelling him loudly and swiftly back into the street, where he was seen staggering around. When Mr Ribright opened the door to his shop he was treated to the gratifying sight of his tormentor “leaning against one of the supporters of the door and exclaiming What! You shoot people eh?…damn ye”.

 A small crowd had by now gathered, lauging and pointing and, it was reported, applauded Mr Ribright for his efforts, as the (literally) shocked ‘Lord Fig’ was led away by the local constable to await his fate.

And so, for his ingenuity, innovation and dispensation of ‘instant justice’, THAT is why Thomas Ribright is my history hero.

Warehouses and Shopping in Georgian England

In recent years there has been a growing interest in the vibrant consumer culture of eighteenth-century Britain. Amanda Vickery has explored gendered consumption, and in particular the types of goods desired and bought by Georgian men and women. Jon Stobart, has looked at shopping and ‘politeness’, and the ways through which newly-desirable goods were marketed using polite language. Other historians (including me!) have also looked at how certain types of goods, and the materials they were constructed from, became fashionable and desirable in their own right.

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(Image from Wikimedia Commons)

In many ways the eighteenth century was a golden age for shopping. In large towns across Britain, streets were being redeveloped to cater specifically for shoppers and browsers. Pavements were widened, to allow polite shoppers a fighting chance of avoiding a cascade of mud and filth from passing coaches. Streets were widened, shop fronts became bigger and their displays more ornate.

Also, for perhaps the first time, shopping became a social activity in and of itself, complete with rituals that modern shoppers would recognise, from teashops within larger stores, to the culture of browsing, with obsequious shop assistants on hand to help the customer negotiate the myriad goods on offer. Something so base as money or price was second to polite conversation, and the art of choice.

It is easy to picture Georgian shops as small, poky places, and indeed many were. But, in large towns and cities, the floor and display space of shops was growing, with increasing emphasis upon the appearance and order of the interior. Images from eighteenth-century trade cards often show large spaces, filled with goods, neatly arranged and displayed.

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(Image from Ambrose Heal, London Tradesman’s Cards…)

One type of retail space, however, was entirely new to the eighteenth century. Whilst small shops had long diversified in the types of products they sold, the Georgian ‘warehouse’ was a new innovation, where large numbers of goods could be sold within one, big, retailing space. Whilst not comparable in size, these were the ‘big sheds’ of the Georgian age, where customers could view a wide range of goods, often brought in bulk from producers across the country.

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Matthew Boulton’s Soho Manufactory – Image from Wikipedia

In many ways this actually fitted in with broader changes to working environments. Bigger was definitely viewed as better. In manufacture, for example, large-scale ‘manufactories’ exemplified both the successful individual, and the modern, industrialising (and industrious) society. Places such as Matthew Boulton’s Soho manufactory and Josiah Wedgewood’s Etruria ceramics works became places of resort in their own right. They were popular stops on the Grand Tour, giving polite, erudite visitors the chance to browse and buy, as well as to marvel at the new technologies on offer.

What, then, were these retail warehouses actually like, and what did they sell?

It is interesting to note that the earliest references to ‘warehouses’ in retail suggest, at best, modest premises, and often referred to places where quack medicines could be bought. In 1722, for example, an advertisement for a product to kill vermin (‘The True Antidote Against Bugs’!) could be purchased from the ‘Printing Office and Picture Warehouse’ in Bow, London. On closer inspection, the grand-sounding ‘Hungary Water Warehouse’ of 1724 was actually a comb-maker’s shop in Ludgate Hill. Likewise the ‘Dorchester Beer warehouse’, was located (unsurprisingly) in a pub in Cheapside.

At some point in the early 18th century, the term ‘warehouse’ began to be deployed as an advertising technique, perhaps to play up the size and scale of the business. By the late 1720s all manner of goods had began to justify their own warehouses. In 1729, Ann Young’s Snuff Warehouse promised ‘persons of quality’ that they would have ‘the greatest choice of any shop in England’.

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(Image from Ambrose Heal, London Tradesman’s Cards…)

Abraham Henderson’s ‘Sturgeon Warehouse’ in Ludgate Hill sold the ‘best Hamborough Sturgeon’, and customers were assured that Henderson, himself, was on hand to serve them daily from 8 in the morning until 6 at night. Everything from tea, to candles, linen, carpets and saddles was beginning to justify its own, dedicated warehouse. In 1743, even the London hair merchant John Delaporte ‘beg[ged] leave to inform his customers, in his best eighteenth-century polite terms, that he had opened a new warehouse in St Martin’s Lane, and hoped for the ‘continuance of their friendship’.

In the later part of the eighteenth century, however, it seems that both the use and terminology of the warehouse began to shift. From being a single-purpose entity, the warehouse gradually expanded to house a range of goods. A number of multipurpose warehouses emerged across the country, catering for a wide range of fashionable and ‘polite’ items. In one sense these resembled the modern department store, insofar as they brought together popular brands under one roof, attracting those with the ready money who, perhaps, could not make the trip to the sources of goods, such as Sheffield or Birmingham.

The popularity of ‘toys’ was one of the drivers of this change, as was the growing desire to decorate the home. In the eighteenth-century, ‘toy’ referred to any one of the innumerable decorative objects that were becoming available, from small jewellery and equipage to utilitarian items like watches and spectacles. Toy retailers were located in fashionable towns across Britain, and toy warehouses were the go-to place to pick up a fashionable trinket.

In 1786, for example, the wonderfully-named Fillagree Pearce advertised his ‘Perfumery and Toy Warehouse’ in which could be found everything from bottle stands and card boxes to chimney ornaments and fire screens. More than this, ‘every article necessary for the use of ladies who are employed in so elegant an amusement’ as knitting and sewing, were catered for ‘on the lowest terms’.

Bromstead’s Toy Warehouse was located in Jermyn Street in London (one of my favourite streets in London), and sold a wide range of small steel goods and articles, as well as being an agent for the ‘Female Elixir’, which promised to ‘procure natural evacuations’!

In London, and also in larger resort towns like Bath, could be found large premises like the ‘Birmingham and Sheffield Warehouse’. These premises were dedicated to the elegant and decorative metalwares like those produced by Matthew Boulton, or the exquisite chinaware, ormolu and chintzware of Josiah Wedgewood. Here the prospective shopper could peruse the huge range of exotic goods on offer, without the uncomfortable prospect of a long journey to the Midlands. Premises like these commonly sold a range of smaller, personal items, including jewellery and even razors, all advertised in the genteel language of Georgian retail.

Dealing with the demands of the polite shopper required a special calibre of shop assistant. Applicants for a vacancy in the ‘Toy Warehouse near Bishopsgate church’ in 1796 were required to be of ‘an obliging disposition, and whose character will bear the minutest enquiry for honesty and sobriety’.

Like so many aspects of life that we consider ‘modern’, warehouse shopping was an important feature of Georgian consumption. As towns expanded, so did the range of goods available and the types of premises available to view them in. With more disposable income than their predecessors, Georgian middling sorts could engage in the new vogue for shopping, filling their homes with the fashionable trinkets of the day. It’s also interesting to see how the term ‘warehouse’ altered through time, and is still a feature of the language of shopping today.

Movember Special: Hiding Behind the Beard

It’s November, and that time of year when men all over the world will be donning moustaches to raise money for, and awareness of, prostate cancer, through Movember. Get ready for a raft of valiant efforts, with some maybe even graduating to the moustache wax and twirly ends! Moustache newbies can take advantage of the huge range of products now available to shape, style and otherwise pamper their facial hair.

Not, however, that there’s been much of an extra incentive needed in recent times for men to rediscover the love for their facial hair. As I’ve repeatedly suggested here on the blog, and elsewhere, there is little sign that beards are diminishing in popularity; if anything they seem to be going from strength to strength, with new styles emerging over recent months to replace the ‘Hipster’/Lumberjack beard of 2 or 3 years ago.

flowery-hipster

Events like ‘Movember’, though, remind us of the prosthetic nature of facial hair – beards and moustaches are easy to adopt…you just have to stop shaving and there they are. And, just as easily as they can be put on, they can be shaved off in a few minutes. Wearing them (or not) can dramatically alter facial features and, as the continuing studies into the supposed attractiveness of beards keep suggesting, this can affect how individual men are viewed by others. This is in fact something that I’ve been exploring in my research recently. One thing that I find particularly interesting is the use of false facial hair by men.

At various points in history, being unable to grow a beard has certainly been severely stigmatised. In Tudor and Stuart Britain, beardlessness was a state connected with either immaturity or effeminacy. A man whose beard was thin and scanty might be insulted with terms such as ‘smock face’, or regarded as a mere ‘beardless boy’. In the eighteenth century, although most men were clean-shaven, the ability to grow a beard was still a vital element of masculinity. Even if you didn’t grow it, you had to at least be able to show that you could! In Victorian Britain, at the height of the beard movement, beardless men were again subject to suspicion.

How d'ye like me?

What, though, could men whose facial hair was somewhat lacking do to avoid the barbs? At least in the nineteenth century some help was available. One easy method was to visit one of the many theatrical suppliers in large towns and cities, from whom a fairly realistic false moustache could be bought.

Author's image from item in Wellcome Collection, ephemera.
Author’s image from item in Wellcome Collection, ephemera.

Theatrical retailers like C.H. Fox in 1893, sold a range of styles to suit every taste. These included ‘Beards and Moustaches on wire, ordinary’, ‘beards best knotted on gauze’, ‘sailors beards’ and ‘moustaches on hair net foundation, the very best made, perfectly natural, suitable for Detective Business’, costing the princely sum of two shillings and sixpence.

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(image from ‘The Mysteries of Paris’ by Charles Dillon, available on Google Books)

A number of enterprising artisans began to manufacture false beards, moustaches and whiskers to cater specifically for those whose facial hair steadfastly refused to make an appearance. In 1865 Henry Rushton lodged an application for…

THE APPLICATION OF A CERTAIN KIND OF GOAT’S HAIR IN IMITATION OF HUMAN HAIR TO THE MANUFACTURE OF HEAD DRESSES, MOUSTACHES, AND ALL KINDS OF FALSE HAIR, AND THE PROCESSES OF PREPARING THE SAME

Rushton proposed a set of chemical processes to prepare mohair for various uses which “I apply in imitation of human hair for covering the foundations and forming plain ‘back’ or ‘Brighton Bows’ or any other plain hair head dresses, and apply the same also in manufacture of various kinds of false hair, such as ringlets, coronets, head dresses, whiskers, moustaches, and the like. Another patent from Thomas Bowman in 1800 even proposed a contrivance with a set of mechanical springs and elastic components, to enable wigs and false whiskers to stick closely to the head and face.

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So important were moustaches and whiskers to the military that they supplied their own false articles, often made of goat’s hair, to fresh-faced, stubble-free recruits, to ensure that the whole regiment was suitably hirsute, and ready to face the enemy.

But another, often forgotten, group also found the portability and ease of false facial hair vital in their professional lives….criminals! The face-altering properties of facial hair were particularly useful to criminals. In the days before DNA testing, CCTV and fingerprinting, a fleeting glimpse of a criminal’s face was often all a victim had to go on. A thick beard, dramatic whiskers or a droopy moustache were all notable features by which a criminal could be identified and brought to justice. But what happened if they weren’t real?

It’s clear from records and reports that many criminals recognised the value of facial hair in hiding their true faces. In 1857 James Saward and James Anderson appeared at the Old Bailey accused of forgery. Part of their disguise was the adoption of a wig and ‘false whiskers’ to ensure that they avoided detection. Part of the defence of Thomas Cuthbert, accused of theft in 1867, was that the false whiskers and moustache he was wearing when arrested were not put on by him, but were applied by another man, when Cuthbert was dead drunk! Many other cases record the discovery of false whiskers, beards or moustaches amongst the possessions of criminals, or their use in trying to defy identification. ‘It can’t have been him your honour, the man who attacked me had a huge beard!’

Beard generator

Perhaps the most sinister case is that of the physician Thomas Neill, indicted for murder in 1892, and known by the alias of Dr Cream. Various witness attested to having known the doctor, some testifying that he sometimes wore a moustache, others that he had dark whiskers, and another that he was clean-shaven. One witness, however, a Canadian traveller named John Mcculloch, noted meeting Neill in his hotel, after he called for a physician when feeling unwell. After supplying Mcculloch with antibilious pills, the two men began to chat about their respective businesses. The doctor showed the man his medical box and pointed to a bottle of poison. “For God’s sake, what do you do with that?” asked the shocked traveller, to which Dr Cream replied “I give that to the women to get them out of the family way”.

By now shocked and suspicious the traveller continued to question the doctor: “he stepped backwards to the trunk and produced a pair of false whiskers, or divided beard without mustaches—I said, “What do you use these for?”—he said, “To prevent identification when operating”—he led me to believe previous to that that he procured abortion”. None of this helped the evil Dr Cream; he was found guilty and sentenced to hang, his false whiskers proving no escape from the law.

So as Movember gets underway it will be interesting to see how many men put on their moustaches and, equally, how many remove them again at the end of the month! Some don’t get on with them, but others are pestered by their partners to lose the fuzz; a common complaint is that it makes a man look older, or otherwise alters their appearance too much. Another recurring themes amongst opponents of beards is that they make men look as though they have something to hide. This is one of the reasons that politicians don’t usually grow them. As the examples shown here suggest though, many bearded men actually did have something to hide.