Uncovered: The First ever Beard and Moustache Competition?!

Last week, hordes of hirsute men descended upon Antwerp in hopes of securing a prize at the World Beard and Moustache Championships. This has become a major event, attracting thousands of entrants, and headlines all across the world. It has also spawned a whole host of smaller versions which, again, prove extremely popular. (I can speak from experience here, having been lucky enough to be a guest judge in the Devon and Cornwall beard and moustache competition a couple of years ago!) The first world championship was held in 1990.

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(Image my copyright)

But, quite by accident, whilst trawling through Victorian journals in the British Library, I’ve chanced upon an earlier example than that. In fact, quite a lot earlier. Actually… nearly 150 years ago!

In 1873, advertisements began to appear in newspapers around the country for “The First Beard and Moustache Show” to be held at North Woolwich Gardens in London on 30 July. The idea came from its proprietor – William Holland – theatre owner, impresario, and regular organiser of public entertainments for working class East Londoners. With thanks to Lee Jackson, (owner of the fab Victorian London site, and author of ‘Palaces of Pleasure’) for sharing some of his gems, amongst Holland’s other recent events had been a ‘beautiful baby’ show and even a ‘Barmaid show’, which involved being served drinks by different barmaids and voting for whichever you thought was the best!

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(A Victorian pleasure garden, c. 1850 – image from Wikimedia Commons)

The advertisements advised suitably bearded men (and the public) of the date and venue, and Holland clearly had hopes of attracting a big audience. Prize medals were promised for all winners, and the event was to be judged by a “jury of ladies”, drawn at random from the expected crowds, who were to determine the “best cultivated hirsute appendage”!

Generally, the idea seemed to be quite well received. A journalist in the Sporting Times wrote of his disappointment at not being able to attend the event, fully supporting the need for such a show, and even offering advice for the judges. It was not necessarily the biggest, longest or thickest beard or moustache that should win, he suggested, but whichever’s “colour, form and cut” was most aesthetically pleasing. But, noting the comments of a female friend who pointed out that, as a rule, ladies preferred “plenty of hair on the male subject”, he seemed resigned to the fact that the “shaggiest monster” would likely win the prize!

A hack in the East London Observer was less impressed. “The novelty of the thing will no doubt make it a profitable speculation, but what about those who go to show themselves and, still more, who are they who will go to look at them? Beards and moustaches, disgusting”.

According to one report there were around thirty entrants. Unable to attend on the day, one hairy hopeful, apparently a “Mr Charles Chaplin, resident somewhere in Essex” (but unlikely to be THAT Charles Chaplin!) even sent a “specimen of his beard” by post, which was over forty inches long. Another entrant claimed to have a moustache that dangled down sixteen inches on either side of his face…an impressive 32 inches from end to end!

Despite this promising start, however, it seems that things didn’t necessarily go so well on the day. First, it seemed that the event had not attracted the large audience that it probably merited, and reports suggested that it was quite thinly attended.

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(A late 19th-century ‘carte d’visit of an unknown gentleman – image my copyright)

But worse still, sniffy reports also appeared in the press suggesting that the show itself hadn’t exactly been a rip-roaring success. According to Reynolds’ Newspaperon the 3rdAugust, there were only six competitors; five who showed up on the night, plus the man entering by post. The winner was one “Mr Gordon, blessed with a fine, glossy, flowing beard”. But in the moustache category there was only one entrant – a moustachioed man with a wooden leg, forcing Mr Holland to stand in order to at least make a contest of it. Holland was apparently renowned for his own trademark moustache, and “Holland’s points [were] known all over London”. According to the report, “the prize was generously conceded to the gentleman short of a limb”.

It was also reported in The Era, quoting Mr Holland himself, that some of the competitors proved nervous and reluctant to submit themselves to judgement. Candidate number one took the stage “looking very foolish and trembling at the knees”. Number four had “nothing worth calling a beard”, and the facial hair of another was “scrubbiest among the scrubby”. Only Mr Gordon, the eventual winner, stood out, “proudly conscious of his hairy superiority”. It was noted that, rather than staying to enjoy the approbation of the ‘crowd’, the entrants were keen to make their exit as swiftly and expediently as possible.

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(detail from ‘A Bearded Dandy Admiring the Ladies through his Monocle – from Wellcome Images)

Neither, it seems, were the jury of 12 ladies entirely enamored of their new role, appearing reluctant to touch the entrants’ hairy appendages, and generally seeming embarrassed to be there. All in all, as reports in several newspapers attested in similar terms –  “it wasn’t much of a success”.

If all this is true, it begs the question as to why? Why in what was, after all, a golden age for the beard, did Mr Holland’s innovative event not capture the public’s imagination and become a celebrated and regular event? The answer, I think, is simply that his timing was out.

By 1873, the great Victorian ‘beard movement’ was in its third decade – a long time for any fashion. The young bucks who formed its vanguard in 1853 were, by now, hurtling headlong into middle age. Some of the arguments made in support of the beard, once so compelling, had now began to lose their potency. As I’ve discovered in the process of my project on the history of facial hair too, by the last quarter of the 19th century, younger men were beginning to return to the shorter, neater styles of facial hair and, indeed, to the shaved face.

Sadly, it is likely that Mr Holland’s groundbreaking Beard and Moustache Show was probably around 15 years too late. To be fair, it doesn’t seem to have dampened his spirits, and he continued to put on all sorts of weird and wonderful entertainments for the discerning folk of London. So, out of respect to him and his innovative ideas, let’s instead say that William Holland was ahead of his time, and that it took the rest of the world 117 years to catch up!

 

 

Unnatural Fashions: Wigs and Beards in the 18th Century.

I’m showing my age now, but watch the 1981 Adam and the Ants promo video for ‘Stand and Deliver’ and, during a few scenes showing the ‘Dandy Highwaymen’ amongst a group of outlandishly-dressed Georgians, look closely and you may notice a strange figure in the background…a man wearing a powdered period wig…and a beard. A wig and a beard. Together. On one man. It’s a look that should never be seen on any man. And, indeed, it was likely not a combination worn by any self-respecting polite Georgian gentleman. As the wig grew in popularity, the beard dramatically declined.

Initially there had been objections to the wig on religious grounds. In the seventeenth century, Puritan objections to the beard centred upon meddling with the divine form that God had created. The puritan polemicist William Prynne argued that replacing an individual’s own hair with the ‘hairie excrements of some other person’ was akin to denying the perfection of God’s work.  Here he was referring to the fact that hair was, in medical terms, regarded as a type of excrement – a waste product of the body caused by inner heat rising up and breaking out on the surface of the skin, much like soot up a chimney. But clean-shaven puritans clearly saw no irony in the fact that they had removed their own ‘hairie excrements’ in the form of the beard which God had presumably provided for them.

There were also tensions in religious tracts between notions of the wig as, on the one hand, a covering and, on the other, a form of display. The wig-wearer could simultaneously be accused of hiding their true features, and drawing unnecessary attention to themselves. Contemporary opponents to the wig also claimed that it altered gender perceptions of the body, confusing the appearance of the whole. Even despite these objections, wigs continued to go from strength to strength.

Hair, whether on the head or the face, was in fact a central component in the articulation of masculinity. The way that head hair was worn and styled was important. At some points, long hair was desirable but, at others, it was kept short and close cropped. Here again, Puritans were advocates of the short cut. The wig added an extra layer of complexity, in requiring the removal of the wearer’s own hair, and substituting it for the ‘dead’ hair of someone else.

Like head hair, fashions in beards waxed and waned throughout the sixteenth and early seventeenth centuries. The beard was considered a central component of manliness, one that demonstrated virility and manly vigour. The bigger the beard the better. By the last decades of the seventeenth century, though, facial hair had diminished in size to the short ‘Stiletto’ style of the Stuarts. By 1700 most men were going clean shaven.

On the surface, the virtually simultaneous decline of facial hair and rising popularity of wigs in the second half of the seventeenth century appears coincidental. Contemporary sources are frustratingly quiet on the nature of the relationship between beards and wigs. There were, for example, no fashion guides advising men to lose the beard and don the wig. One obvious conclusion is simply that there was no connection, and that fashions had simply shifted.

There were certainly similarities in terms of the prosthetic nature of both wigs and beards. Both could easily be adopted, put on and taken off at need. Both were manageable according to fashion, and both bore connections with masculinity, albeit in different ways. Why, then, did beards and wigs seem to be so incompatible?

One issue was simply the jarring aesthetic that the wig/beard combination created. Wigs and moustaches? Possibly. But wigs and beards, no. The wig was intended to contribute to a neat, elegant and harmonious whole – the goal of the polite gentleman. It was a fashion statement; one that shouted ‘status’ and rank. Later in the century there were complaints that wigs had sunk so far down the social scale that they were in danger of losing their potency as social markers. Facial hair, by contrast, had become seriouslyunpopular. In part this was because it came to symbolise roughness and earthiness, a component of the poor, country labourer, rather than the metropolitan gent. The two did not belong together.

Mixing beards and wigs also risked an odd clash between ‘natural’ and ‘unnatural’ hair. Wigs were artificial contrivances. An individual removed their own ‘natural’ hair and replaced it with something fashioned from the frowzy hair of the poor. Conversely, as many authors had spent the previous two centuries arguing, beards were ‘natural’ – a God-given component of the male body. But men were increasingly having their beards scraped off, leaving the face clear. Perhaps part of the issue, then, lay in covering.  Head hair was removed but the head re-covered by the wig. Beard hair, by contrast, was shaved, but not replaced. In this sense, the ‘site’ of masculinity shifted from the face to the upper head, with the head covered, and the countenance open.

A further possibility, although perhaps less plausible, was the so-called ‘cult of youth’ which, amongst other things, encouraged smoothness and softness of skin as aesthetic ideals. Beards, and even stubble, could be scythed off with a newly-fashionable steel razor, giving a man soft and smooth skin. He might even slather on some of the many pastes, lotions and oils that were coming on to the market in the eighteenth century. The wig, though, could contribute to the illusion of youth, by giving an apparently luxuriant head of hair.

Whatever the true reasons, the wig and beard were uncomfortable bedfellows. There are very few formal portraits of bearded men in the eighteenth century. Those that do exist are usually paintings of older men, for whom the beard was a sign of wisdom and experience, and sometimes Biblical figures. But, we would struggle to find a painting of a bearded and bewigged gentleman! Some things, it seems, simply do not belong together.

 

Banning the Beard.

Last month it was reported that an officer in the Belfast Police was taking the Police Service of Northern Ireland (PSNI) to an industrial tribunal over a matter of personal appearance. More specifically, the tribunal will consider the legality of a rule stipulating that officers cannot wear beards or moustaches.

The PSNI argue that the rule is based on practical concerns for the safety of its members. In some circumstances, officers may need to wear respiratory protective equipment to avoid them accidentally inhaling dangerous substances. As has been argued in cases of the banning of facial hair in the modern military, facial hair can prevent masks, inhalators and respirators from functioning properly, by acting as a barrier to a close fit. It’s not clear yet what the outcome of the case will be.

But this is certainly not the first time that Irish police officers have come out in support of the beard. In the mid nineteenth century, a group were also actively petitioning against a ban and, remarkably, their grounds for complaint were also based on health. On that occasion, however, rather than beards potentially damaging health, they were in fact seen as protecting officers against dust and disease.

Liverpool Police

(Image from http://liverpoolcitypolice.co.uk/photo-galleries/4551684190)

In February 1854, a small article appeared in the Leader newspaper, reporting an appeal by members of the Dublin Metropolitan Police to the commissioners. More than 400 officers signed this statement:

“We, the undersigned, believing that almost all, if not all, diseases of the respiratory organs are in great part, if not altogether, caused by the practice which obtains of shaving off the beard; that the discontinuance of the practice would greatly conduce to their comfort, exposed as they are to the clemency of the weather, as well as save a great deal of trouble and sometimes considerable difficulty; that Nature having supplied man with such an adornment manifestly never intended that he should disfigure himself by the use of a razor, respectfully and earnestly request the Commissioners of Police to permit them entirely to discard it, and henceforth to wear their beards’.

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(Image copyright Tyne and Wear Archives)

The arguments made in the statement neatly encapsulate virtually all of the supposed benefits ascribed to the wearing of beards, just as they began to reach the height of their popularity during the Victorian ‘beard movement’. First was an emphasis upon the dangers of shaving. To scrape off facial hair was, it was argued, was a dangerous, if not outright foolhardy act. Shaving was argued to weaken a man’s body, ridding it of vital spirits and strength. Not only this, cuts caused by shaving could act as ‘little doors’, into which infection could enter, and demise swiftly follow. Hard medical evidence was brought to bear, citing scientific studies of groups of men who had apparently shaved off their beards as an experiment, and swiftly fallen prey to a whole range of ‘thoracic and pectoral woes’.

One of the key arguments made by a wide variety of medical and lay commentators alike, was that men had been endowed with a beard by God and Nature. It had a specific purpose,  to protect men from the vicissitudes of weather, climate and environment. Victorian men were told that beards were nature’s filter against all manner of dust, disease and germs. A thick crop of facial hair would, they were assured, protect the face, teeth, neck and throat from extremes of temperature. In summer, the beard was said to keep the face cool, by wicking away the sweat; in winter, it protected from the numbing cold and biting wind.  As if all this wasn’t enough, the beard was set up as the most manly of all attributes; the ‘hairy honours of the chin’, as one writer colourfully put it. To wear a beard was to reflect physicality and rugged manliness.

With all this going on amongst their civilian counterparts, small wonder then that the Dublin police officers sought permission to start cultivating their own manly tufts. One issue was that of the health protection afforded by beards. Out in all weathers, and at all hours of the day and night, surely the beard was a vital part of the uniform? What’s more, it would cost the commission nothing, whilst preserving the health of the men. How could the Commissioners argue with Nature?

Around this time too, police forces across Britain and Ireland were keen to promote the physicality and athleticism of their officers. A report in the late 1830s had noted that the Dublin City Police in particular derived great power from the size and muscular strength of their men, believing it to be a great advantage in subduing suspects – who were more likely to come quietly to a powerful, beefy constable than a 7-stone weakling – and controlling disturbances. Muscular, athletic bodies were more intimidating. So, implied the Dublin officers in 1854, were beards.

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(Image from Old Police Cells Museum – http://www.oldpolicecellsmuseum.org.uk/content/history/police_history/life_in_the_19th_century_england-2)

What happened next is unclear; I’ve yet to find an article stating what the outcome was. Given the overwhelming support for beards across the rest of society, though, and the recommendations on medical grounds that men who worked outside, or in difficult environments should grow them, it seems unlikely that the Dublin Commissioners would not have relented. If anyone can shed light on the outcome, I’d be pleased to hear.

(The story doesn’t quite end there though. As I was finishing this post, I was made aware of another protest in support of facial hair. In France in the early 20th century, Parisian waiters went on strike, demanding the right to wear moustaches – a right usually denied to those in low paid, domestic or manual occupations. For the full story on the ‘Great French Moustache Strike’, click here

Beards, Masculinity and History.

The continuing popularity of beards over the past two years or so has surprised many. A mere few months after beards first became apparent, several media articles suggested that ‘peak beard’ had already been reached, and that the decline of facial hair was imminent. That was Summer 2012 and, despite repeated claims of its impending demise (some wrongly attributed to me!), the beard is still apparent as we near 2016. Several interesting things have accompanied this ‘trend’. First, it is the most sustained period of facial for around thirty years. Second, the style – the so-called ‘Hipster’ or ‘Shoreditch’ beard – may well prove to be the defining facial hair style of this generation, in a way, say, that ‘designer stubble’ recalls the rampant consumerism of Thatcher’s 80s. Furthermore, where male grooming products for men have catered for removing facial hair, a new market has emerged for beard care, including oils, moustache waxes and even beard moisturisers.

Aside from the issue of ‘how long will it last’, ‘what do beards mean’ is a common question. Indeed, it is a question that has repeatedly been asked through the centuries. The relationship between men and their facial hair is complex, but is usually closely bound up with prevailing ‘ideals’ of masculinity. At times in history the beard has represented a basic component of masculinity and manliness. Will Fisher’s work has shown how facial hair in the Renaissance formed part of medical understandings of gendered bodies, and the function of the four ‘humours’. Viewed as a waste product (in fact a type of excrement) it was seen as resulting from heat in the ‘reins’ – the area including the genitals. A thick beard thus spoke of virility and sexual potency, since it indicated the fires burning below. Not only was the beard held up as an ensign of manhood, it was a highly visible symbol of his ‘natural’ strength and authority.

Moroni

“Moroni Don Gabriel de la Cueva” by Giovanni Battista Moroni (circa 1525–1578) – http://www.all-art.org/baroque/portrait1.html. Licensed under Public Domain via Commons –

Remarkably similar claims were made for beards in mid-Victorian Britain, when the beard made a spectacular return to favour as the ‘natural’ symbol of a man. Everyone from writers such as Dickens and Thomas Carlyle, to physicians like Mercer Adams, were enthusiastically extolling the virtues of this “badge of manly strength and beauty”. More than this, as Adams argued, a moustache was “nature’s respirator while the hair covering the jaws and throat is intended to afford warmth and protection to the delicate structures in the vicinity, especially the fauces and the larynx”. (A. Mercer Adams, ‘Is Shaving Favourable to Health?: Edinburgh Medical Journal, Dec 1861). Here again, facial hair was closely bound up with themes of masculinity, health, male appearance and conduct.

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“Edward Bates – Brady-Handy” by Mathew Brady – Library of Congress Prints and Photographs Division. Brady-Handy Photograph Collection. http://hdl.loc.gov/loc.pnp/cwpbh.01083. CALL NUMBER: LC-BH82- 4097 <P&P>[P&P]. Licensed under Public Domain via Commons – https://commons.wikimedia.org/wiki/File:Edward_Bates_-_Brady-Handy.jpg#/media/File:Edward_Bates_-_Brady-Handy.jpg

The eighteenth century, however, represents something of an anomaly in the relationship between man and his beard. While much of the sixteenth, seventeenth and nineteenth centuries saw men wear at least some sort of facial hair, the eighteenth century has been described as the first truly beardless age in history. The exact reasons for this are unclear but, by 1750 beards, moustaches and whiskers were seriously démodé and, by 1800, the author William Nicholson was able to assert that “the caprice of fashion […] has deprived all the nations of Europe of their beards”.

In many important ways, this flight from the beard seems to run counter to what should have represented the masculine ideal. First, humoural understandings of the beard still prevailed. As such it was, at least technically, still an important component of the man. To shave it off, then, was to remove this important ‘signal’ of masculinity. Secondly, the eighteenth century was a period obsessed with the damaging effects of effeminacy in British men, not least in their ability to fight. Importantly this was not effeminacy, with its modern connotations of homosexuality, but literally becoming more feminine. Anxieties surrounded the feminising effects of Frenchified fashions upon young British men. The extreme form of new fashions was the ‘Macaroni’ – the foppish, bewigged and affected dandy. Even wigs were a source of tension in terms of their effect on male appearance. And yet, shaving the face actually rendered it more smooth and feminine.

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(Image from Wikimedia Commons)

Perhaps most interesting, however, is the apparent conflict caused by concepts of the ‘natural’. Nature underpinned the enlightenment, and much time and effort was expended in trying to uncover its meanings, and apply this to new ideals. The body was certainly part of this. Straightness in posture and deportment was considered components of the ‘natural body’. The artist Joshua Reynolds lauded the symmetry of perfect nature, suggesting the ‘Serpentine line’ of beauty, and suggesting that nature was the true model. The face was the most public of bodily surfaces, and smoothness, neatness and elegance were prized. But all of this glossed over the fact that the beard was in fact the natural state; shaving was inherently unnatural. Logically, if the beard was natural, why then get rid of it?

There are several potential reasons for the decline of the eighteenth-century beard, each of which highlights the close relationship between facial hair and contemporary ideals of masculinity. Social status certainly played a part. Whilst neatness and elegance were badges of the refined gentleman, facial hair marked out the uncouth rustic, the hermit, or the elderly derelict. This also raises the important issue of control. Just as enlightened masculinity championed rationality and manners, it also emphasised self-control as a key male feature. According to conduct literature of the time, whilst delicate ladies might blush and swoon, a man should remain in control of his senses and be measured in his emotions. The new vogue for shaving, spurred on by newly invented, sharper razors, fits this well, in terms of mastery and control over one’s own body.

Changing aesthetic ideals also fed into the freshly shorn face. The veneration of ancient sculpture, identified by George Mosse as an important element in the construction of manliness, yielded admiration at the smoothness and tactility of the stone, as well as the subjects. The obvious paradox was that many statues of Greek and Roman heroes were bearded, but this did not seem to have an effect. Coupled with this was the so called ‘cult of youth’. To affect a delicate, fey appearance was highly sought after in the later eighteenth century; shaving the face immediately rendered it more youthful.

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(Image ‘Statue of a youth in heroic repose – Mostra di Nerone, – from Wikimedia Commons)

More broadly, however, the shaven face almost literally reflected enlightened ideals of openness and enquiry. Shaving opened up the countenance to the world, in turn symbolising a mind open to new possibilities. In fact it was even acknowledged that beards were inherently masculine. What mattered, though, was the ability to be able to grow one, rather than the need to actually display it.

Through history, therefore, beards have been a central issue in the construction of masculinity and sexuality, but there is no simple, linear path to how they have been construed. At some points in time the beard has been the very symbol of sexual potency, authority and power. At others, however, the clean-shaven face has prevailed. In more recent times, indeed, shaving has become part of the grooming routines of men, and still strongly linked to health and hygiene.

One of the downsides of researching a topic like facial hair is that it carries perceptions of quirkiness. How, after all, can something as basic and mundane as the beard tell us anything about history? In fact, though, beards, moustaches, whiskers and beardlessness tell us a very great deal about the ways that masculinity, gender and sexuality have all shifted through time.

Launching the ‘Beards Project’!

This month sees the beginning of my three-year project ‘Do Beards Matter? Facial Hair, Health and Hygiene in Britain, c. 1700-1918’. Around September 2014 I applied for a postdoctoral fellowship from the Wellcome Trust, and was hugely lucky and privileged to have been granted the award in January of this year. It’s been a long wait to get to this point, but it’s finally here, and the next few years will see me delving into the archives to see what delights lay in store. But why should facial hair interest us? Surely something so prosaic as a beard can’t tell us much about the grand sweep of history? I thought it might be an idea to say a bit about why it is important and, in fact, takes us to the heart of a number of key issues in the history of the body, health and hygiene and masculinity.

Image from Wikipedia Commons
Image from Wikipedia Commons

The project starts in 1700, a period when the bodily humours still dominated, and older ideas about the body prevailed. As it moves through the Georgian period, it charts a period of almost complete ‘beardlessnes’, which was to be the norm until at least the 1820s. Covering the Victorian ‘beard and moustache movement’ of the mid nineteenth century it culminates at the end of the First World War – a time when moustaches remained popular, while the military motivations for wearing them had declined.

Over time, changing views of masculinity, self-fashioning, the body, gender, sexuality and culture have all strongly influenced men’s decisions to wear, or not wear, facial hair. For Tudor men, beards were a symbol of sexual maturity and prowess. Throughout the early modern period, debates also raged about the place of facial hair within the medical framework of the humours. The eighteenth century, by contrast, saw beards as unrefined and uncouth; clean-shaven faces reflected enlightened values of neatness and elegance, and razors were linked to new technologies. Victorians conceived of facial hair in terms of Darwinian ideas of the natural primacy of men, and new models of hirsute manliness. The early twentieth-century moustache closely followed military styles; over the past 60 years the duration of beard fashions has shortened, influenced by everything from celebrity culture and the Internet to shaving technologies and marketing. At all points the decision to wear facial hair, or not, and its managements and style, involved not only personal decisions, but social, cultural and medical influences, as well as a range of practitioners. Also, from light beards to stubble, and whiskers and moustaches, there are questions about degrees of ‘beardedness’ and the significance of the beard as a binary to the shaven face.

Copyright - Wellcome Images
Copyright – Wellcome Images

But what was behind these changes? Despite recent media and popular interest in the cultural significance of beards (on which point a further blog post is to follow!), historians haven’t really taken up the baton. Works by Will Fisher, Christopher Oldstone-Moore and Susan Walton have explored the cultural and sexual significance of beards in the Renaissance and Victorians periods respectively, while my own article on eighteenth-century shaving charted its relationship with masculinity and emergent steel technology. So far the focus has been on broad changes in attitudes towards beards, elite fashions and concepts of masculinity at given points in history, rather than across time.

This project will be framed around a number of key research questions:

To what extent are beards a symbol of masculinity and what key attributes of masculinity do they represent?
• To what extent did the ‘barbering trades influence beard styles and the management of facial hair? How far did they shape trends that were then replicated in personal shaving rituals? How far did the ‘barbering’ trades cater to wider male health requirements before, during and after the high point of the ‘barber surgeon’ as a medical figure in the long eighteenth century?
• To what extent were beard trends led by the elite and by metropolitan fashion? How far and how quickly did these spread elsewhere? Did the distinct regions of the British Isles have distinct cultures of facial hair? How far did provincial trends influence metropolitan trends through migration?
• What impact did changing shaving technologies have on beard fashions/trends?

Firstly, I want to chart the changing nature of facial hair in men’s views of their bodies and masculinity over a longer period than hitherto attempted. The aim is to recover the series of cultural, scientific and intellectual changes that have affected views of facial hair, and to raise questions about the extent to which beards are indeed a symbol of masculinity, and indicate changing conceptualisations of masculinity.

Image from Wikipedia Commons
Image from Wikipedia Commons

Secondly, the role of medical practitioners, and in particular barbers, in shaping both conceptions of, and the management of, facial hair has yet to be fully elucidated. How far, for example, were barbers responsible for shaving and how did the relationship alter over time? This period witnessed both the ascendancy and decline of the barbering profession, but the often-close link between barbering and medicine has yet to be fully explored. Margaret Pelling has demonstrated a close correlation between the two in the sixteenth and seventeenth centuries, but we know far less about how that relationship changed over the course of the 18th century as the role of the barber surgeon disappeared, or of the health and medical functions performed by barbers, say, in the nineteenth century.

Alun loses his beard!
Alun loses his beard!

Thirdly, (and as you might expect from a Welsh/regional historian!) this project moves away from a London-centred and elite-focussed study, instead addressing different regions of the British Isles, and also the question of ‘beardedness’ at different social levels. What, for example, was barbering provision like across both time and location in Britain?

A final key question for me, one close to my heart after recently finishing my book on eighteenth-century technologies of the body, is that of the impact and nature of technologies of shaving upon facial hair over time. New technologies, from cast steel to safety razors and scissors, all had an impact upon men’s ability to fashion their own appearance, but the nature of the relationship between the propensity and ability to self-shave requires exploration. How far were new technologies directly responsible for changes in facial-hair styles?

Image from http://www.taylors1000.com/index.htm, used with permission.
Image from http://www.taylors1000.com/index.htm, used with permission.

And so, after all this, it’s time to deliver, and to do that will require a large and diverse body of source material. Amongst the things I’ll be looking at will be popular and religious texts relating to beards, self-help books such as Jean-Jacques Perret’s 1770 book Pogonotomia, instructing men how to shave, all of which serve to reveal the cultural context of beards. Medical texts from the 17th to the 19th centuries show everything from conceptions of facial hair to preparations to stimulate beard growth. A variety of personal sources, including letters and diaries from Parson Woodforde to the oral testimony of soldiers in First World War trenches are there to be mined for their gems. Portrait collections show the changing depictions of beards over time, while the records and advertisements of razor manufacturers and sellers offer a glimpse of the marketing of shaving technologies. A huge new database of medical practitioners in early-modern Britain will form the basis for discussion of barbers, along with references to the figure of the barber in popular culture, from literature to satires.

And so, let’s get started! I’ll be tweeting regular updates from the archives using #beardsproject, and a project website will hopefully be in place soon.

Zounds how you scrape! Being shaved in Georgian Britain.

Last week, for the first time in my life, I was the lucky recipient of a wet shave with a cut throat razor. As part of my duties as a BBC/AHRC ‘New Generation Thinker’ I was making a short film about shaving in Georgian Britain, the conclusion of which sees me having my beard shorn off in the Pall Mall barbers in Fitzrovia, central London, a traditional barbers’ shop with a history dating back to the nineteenth century. http://www.pallmallbarbers.com/  (I don’t usually go in for endorsements in the blog, but will make an exception here and say a big thanks to Richard and his team for looking after us. Much appreciated guys).

For someone who has always used safety razors, I must admit that I was slightly nervous. After all, sitting recumbent in a chair while someone sweeps a lethally sharp blade over your neck might not immediately seem like a good plan. I needn’t have worried. My barber, Michael, was an expert and, after a bit of preparatory work with hot towels and various creams and lotions, six months’ worth of beard was gone(smoothly and painlessly) in less than half an hour.

Under the knife!

But the experience was interesting for me on another level. Having been researching and writing in various ways about shaving for the past five or six years, this was a chance to get close to the experience of men in the past. Maybe sixty or seventy years ago, the cut throat razor was still extremely popular. Today, being shaved by a barber is something of a luxury. As I sat there in the comfortable chair, being shaved with a modern blade that was…well…razor sharp, I was reminded that this wasn’t always the experience of stubbly men in the past.

In Georgian Britain, shaving could be an extremely uncomfortable experience. Steel razors were already in use in the first half of the eighteenth century. These were often made of a type of steel called ‘shear steel’, which was made through an older process involving heating iron with layers of charcoal so that it absorbed the carbon. Whilst tough, this type of steel was prone to be brittle and not best suited to holding an extremely sharp edge for long. It needed constant re-sharpening with a strop –a leather strap which was held while the razor was swept up and down in long strokes.

After 1750, a new type of steel – cast steel – began to be introduced. Cast steel was more uniform in quality, capable of carrying a sharper edge, and had the added benefit of being capable of carrying a high polish. This meant that razors could look good, as well as working well. This is a model by the prominent razor maker and metallurgist James Stodart.

Image from http://www.taylors1000.com/index.htm, used with permission.
Image from http://www.taylors1000.com/index.htm, used with permission.

But even despite the availability of new razors, and the increasing habit of auto-pogonotomy (shaving yourself!), the barber was still the mainstay of shaving services. The problem was that the quality of barbering was, like the razors, not always uniform in quality. In fact, unlike today, barbers had something of a bad reputation for the treatment sometimes meted out to men coming into their shop for a shave!

Part of the problem was the routine use of blunted razors. Anyone who has ever tried to use a razor with modern disposable blades one too many times will probably sympathise with the uncomfortable rasping feeling as the blade scrapes, rather than cuts through the beard. So it was with a blunted cutthroat. Unlike today, there were no ‘lubricating strips’ in razors to help it glide. Shaving soaps and powders were used, and doubtless helped a bit but the poor customer was in for 30 minutes or so of severe discomfort if the barber had ignored the strop. The caption in this cartoon says it all: “Zounds how you scrape!”

Image courtesy of Wellcome Images
Image courtesy of Wellcome Images

Even once the shave had finished the ordeal might not be over. Many would have left with a prodigious shaving rash, not to mention the nicks and cuts that would be difficult to cover.  By the 1780s, some perfumers like Robert Sangwine of the Strand were beginning to sell various pastes and potions to soothe smarting skin.

18th-century classified ads...see if you can find Sangwine's advert!
18th-century classified ads…see if you can find Sangwine’s advert!

On a more serious note, a visit to the barber could be a threat to health. Razors might be washed between customers, but not in clean water. Matter such as blood and debris left on the surface of the razor, and its handle, could easily be transferred to the next customer, perhaps even into a cut, leaving them susceptible to infection.

It is also likely that, even with well-sharpened cast steel razors, the shave would not be as close as those experienced by modern men. It is also unlikely that the majority of men either shaved themselves or visited a barber more than a couple of times a week. As such, even though beards were extremely out of fashion, a few days growth of beard could well have been the norm. It is interesting to note, though, that a ‘five o’clock shadow’ could render you a target. The prominent Whig politician Charles James Fox was almost always depicted with heavy stubble, partly to highlight his status as a ‘man of the people’. If nothing else, this does suggest that ‘ordinary’ men, especially lower down the social order, were routinely stubbly. Fox is the figure at the far left.

Image courtesy of Wellcome Images
Image courtesy of Wellcome Images

But barbers were sometimes unpopular for other reasons. A raft of satirical cartoons poked fun at barbers who paid little attention to the sufferings of their customers or, worse still, paid little attention to their customers at all! In this cartoon, the barber is lost in his own conversation, talking about an acquaintance in Amsterdam. ‘Hulloa there’ cries the poor customer, ‘don’t you know that you’re about to cut off my nose?”!

Barber

This was also a time when barbers were in a period of transition. After splitting from the barber-surgeons’ company in 1745 to create their own occupational identity, the shift away from medicine was also marked by a move towards specialisation in hair dressing. Indeed, the term ‘hairdresser’ was increasingly becoming common towards the end of the eighteenth century. The extent to which hairdressers still provided shaving services for men is one of the questions I’ll be addressing in my new project on the history of shaving in Britain between 1700 and 1918.

In any case, I’m getting used to beardless life again after six months of facial hirsuteness. Many times in the course of my work as a historian of seventeenth-century medicine and surgery I’ve had cause to be thankful for modern biomedicine. My experience at the hands of a modern barber has given me the same feeling with my work on the history of shaving!