How Much?! Barbers & the Price of Shaving.

One of the central themes of my new book is how the practice of shaving has changed over time and, more importantly, who has been responsible for it. From the second half of the eighteenth century, individual men began to take more responsibility for shaving themselves, helped on by the availability of newer, sharper steel razors. Being able to shave yourself or (if you were wealthy enough) having a servant to do it for you, was a mark of status. 

But throughout the early modern period, and indeed through the eighteenth century and into the nineteenth, it was still the barber who was the main provider of shaving for the vast majority of men. A couple of things that I have long wondered about as I worked on my project was how much a visit to the barber cost in the seventeenth and eighteenth centuries and how frequently men went for a shave.  

The second part of the question is easier to answer than the first. Passing references in diaries do sometimes mention when men visited a barber although, because it was a routine occurrence, they didn’t usually give much detail…unless, of course, something went wrong! Samuel Pepys, for example, often noted in his diary when he was trimmed or shaved by his barber, Jervis. But establishing how much individual men paid, and for what, is more difficult since this wasn’t generally noted. Since barbers were very often small businesses too, they seldom left details of their charges in the historical record, especially in this period. 

One type of source – household accounts – does provide useful clues not only about how much (admittedly middling and elite) men paid for a shave, but how often they went to their barber. Even here, though, matters are complicated by the terminology used surrounding the practices of the barber. Often, men referred to being ‘trimmed’ by the barber. This could refer to shaving, but it could also refer to a haircut. Equally, the word ‘shaved’ is problematic, because it might refer to shaving the face or the head. Even a generic entry such as ‘paid the barber’ masks what was actually done. 

Also problematic is the habit of paying barbers on account, rather than in cash on the day. Some men simply paid a blanket sum either quarterly or sometimes annually. In 1717, for example, Thomas Milward, a Stourbridge attorney paid ‘Mr Hopkins the barber [for] 1 yrs shaving and powdring me’, but the number or frequency of visits covered by this sum is unknown, as is whether ‘shaving’ referred to the head, face, or both. But, even despite these limitations, it is still possible to make some educated guesses!

One thing that is clear is how important a figure was the barber to early modern men. Barbers took responsibility for a wide range of bodily tasks, from shaving and haircutting to digging out earwax, scraping tongues, lancing boils and any number of other minor running repairs. Barber’s shops were hugely important spaces for men to gather, gossip, eat and drink, and also sometimes to play music. Some barbershops even had their own instruments for customers to use whilst they waited. So it is firstly important to note that visiting the barber’s shop might not necessarily always been to have something ‘done’, but instead just to hang out with other male friends. 

Image from Wikimedia Commons

Having gone through lots of entries across many different sets of accounts though, some patterns do begin to emerge. Most common, it seems, at least for wealthier men, was to visit a barber either once or twice a week to be shaved. Given the preference for the clean-shaven face from the late seventeenth century, this likely meant having the stubble scythed off, but might also include the head, to accommodate a fashionable wig. In 17th-Century Westminster, the barber John Phillips noted that he shaved John Powell up to three times a week…sometimes washing his feet and cutting his corns into the bargain. 

For men lower down the social scale, however, a single weekly shave (referred to as a ‘hebdomadal shave’!) was more likely. In these cases, we can also pinpoint the day, which was almost always a Saturday, due to the need to This was because of the social importance of appearing decent in church on Sunday mornings.

Adding together the evidence from lots of different accounts also starts to give a picture of how much men paid for the services of the barber. Costs could vary according to where you lived, your social status, and where the shave took place. A mark of wealth was having a barber attend you at your own home, rather than sit amongst the proles in a grubby shop. This possibly carried a higher charge because of the inconvenience and extra cost to the barber, although it also meant that some barbers (known as ‘flying barbers’) could dispense with running a shop altogether.

 

In shops, costs also varied widely, from a penny to as much as a shilling, and even sometimes more. Some accounts note instances where haircutting was included with shaving, incurring a higher cost, which allows some direct comparison. Overall, the most common charge occurring across many different accounts for shaving was sixpence each time. When men paid quarterly for barbering services, they usually paid between three and seven shillings, again depending on circumstances. 

This last point also highlights the issue of status. A common feature of barbers was the tailoring of prices according to the means of their customer. Barbers serving poorer punters charged less, by necessity. But, ministering to the podgy faces of elites offered the chance for greater fees. The issue of charges also lets us address the long-held assumption that barbers were low status practitioners. Even if a barber charged only sixpence for a shave, and carried out 20 shaves a day for 300 days a year, it was entirely possible, depending on profit margins, to make around £75 per year, representing a solid, middling income.

So perhaps we need to rethink the whole issue of barbers and status. For a long time they were regarded (and often depicted) unfairly as low-rank chatterers, who scraped the faces of the poor for a few pennies. In fact, barbers were – and in fact still are – key practitioners for men, not only in terms of fashioning heads and faces but, in providing important social spaces for men.

Barbers and (the lack of!) Polite Advertising

Over the past few years, I have spent much time looking at ‘polite’ advertising in the 18th century. During this period, a whole range of retailers advertised their goods and services to appeal to ladies and gentlemen of taste. Without discussing anything so base as price or money, they instead tried to coax, cajole and compliment their customers to become regular visitors.

One of the most common ways of doing this was the trade card. These were small printed pamphlets or bills, handed out to the customer after purchase as a reminder to them to visit again. Combining the refined language of ‘politeness’ with elegant neoclassical imagery, they reminded the customer of the world of goods available, the opulence of the shop surroundings, and the care and attention lavished on the customer.

Hundreds of eighteenth-century trade cards still exist, and for all manner of trades. Unsurprisingly these were often high-end businesses. But even some small, prosaic trades also adopted the card, and examples can be found for anything from dentists to skeleton sellers!

Trade card of Nathan Colley, Skeleton Seller, Copyright Wellcome Images

One type of business that appears to have steadfastly resisted the trade card, however, was the barbershop. On the face of it (excuse the pun!) barbers might be seen as just the sort to benefit from attracting regular, returning custom.  As shavers of men, they were key practitioners in fashioning polite appearance. The face of the gentleman in the eighteenth century was expected to be smooth and shaved; facial hair at this point signalled a rougher version of masculinity, far away from the delicacy and sensibility of the Beau monde. Evidence from the eighteenth century suggests that gentlemen visited barbers to be shaved up to three times per week. Indeed, dictionaries throughout the eighteenth century often defined barbers as ‘shavers’. In other respects, then, barbers could lay claim to be key practitioners in the construction of the polite, public face, helping men to meet new ideals of appearance. And yet they chose not to bother with trade cards. Why might this have been?

It has been argued that barbering as a profession was in decline in the eighteenth century. It has long been assumed that the split between the barbers and surgeons in 1745 elevated the surgeons, at the same time as relegating the barbers to mere ‘mechanics’. In reality this is far from being the case, and barbers in fact remained extremely busy throughout the eighteenth and nineteenth centuries, remaining key figures, and especially for men. What actually happened is that hairdressers attempted to position themselves as polite practitioners, fashioning the wigs and curls of beaus and belles, whilst also consciously distancing themselves from the rough and ready trade of barbers. One thing that hairdressers were particularly keen to avoid was shaving. 

Trade card of Colley, ‘Hair Cutter’ – Image copyright British Museum – https://media.britishmuseum.org/media/Repository/Documents/2014_11/10_14/575bba3a_9a15_4329_9b19_a3df00e9d286/mid_01511033_001.jpg

It could also be argued that, as self-shaving became gradually more widespread in the later eighteenth century, barbers moved more towards men lower down the social scale. In popular culture too, the barber became something of a figure of fun, often portrayed as a rustic tradesman – the stereotypical bumbling, inept fool who did more damage to his customers appearance than good. In fact, barbers were sometimes singled out and mocked for trying to affect airs and graces. 

But did barbers actually even need trade cards in the first place? The business relied, first and foremost, on footfall and passing trade. A given street in an eighteenth-century English town might contain several barbershops of various size and quality to suit the pockets of a variety of customers.  Such accounts and references that do survive suggest strongly that people tended to keep to one particular barber, building a relationship over time…in fact quite similar to today. This being the case, was there in fact any need to remind the customer of where they had their last haircut or shave? 

Secondly, the nature of the barbering trade was arguably different to those of other, even related, trades. Wig (or peruke) makers, for example could trade on their range of the stock, the quality of their hair, and the service element of their business. Some cards survive for perukemakers  which demonstrate their easy assimilation into the world of polite advertising. For barbers, however, aside from selling the odd cake of soap, glass of beer, or keg of butter, they were unlikely to adopt (or need) the fawning, obsequious style of metropolitan shop owners.

Image from R.W. Proctor, The Barber’s Shop (London: 1883) – author’s photograph

If not trade cards or newspaper advertisements, then, did barbers even advertise at all? In fact it could be argued that barbers had the most striking advertisements of all, hidden in plain sight: the pole. Without wishing to be a ‘pole denier’ I do have some reservations about the origins of the red and white striped design, and the idea that it represents the bloodletting process. Whilst it’s a nice idea (the red signifying the blood being taken, the white denoting the bandages, and the pole itself is said to be the ‘fillet’ – the small stick gripped by the patient whilst their vein was being opened) it seems a little bit TOO convenient. Evidence can be found for barbers’ pole outside shops in the sixteenth century; the story of the colours was certainly in circulation by the late eighteenth century, and vigorously and enthusiastically repeated by Victorian antiquarians. Hard evidence, though, is somewhat more difficult to come by. There is some evidence, for example, that the pole sometimes had blue and white stripes, although this might suggest it represented the vein about to be cut.

Whatever the origins, the lack of trade cards might be taken as evidence that barbering itself was not a ‘polite’ trade; but equally it might just reflect that fact that barbers were so busy that no such expense or trouble was needed.

Finding Your Beard Style in the 19th Century

In the previous post I noted the variety of facial hair styles that were worn by men in the eighteenth and nineteenth centuries, depending on factors including status, location and age. Rather than each age having one particular style of facial hair that was ubiquitous, the decision about what style to go for was, then as now, a matter for the individual man. 

Whatever he chose to do, though, a series of decisions were involved. First was the decision as to whether to shave or whether to let the beard grow full and natural. If the former, then how much of the face was to be shaved, and how often? Would the man shave himself, or visit the barber? If the latter, what was the desired ‘look’, and how could it be achieved.  Fashion was obviously another consideration: if, for example, the prevailing trend was for small, pointy beards, then a choice needed to be made as to whether to follow the fashion or buck the trend. Some men like the idea of using their beard as a statement, and a symbol of individual identity.

But another thing that needs to be considered is what sort of facial hair might suit a man’s face. Just like hairstyles, the suitability – and the effect – of different types of beards and moustaches can vary dramatically according to the size and shape of the face. 

Funny Folks, 28 June 1879, p. 206

An article titled ‘The Hair and Beard’ in the Hairdresser’s Chronicle in 1868 attempted to set out the ground rules for facial hair fashions. On one level, it argued, fashions were essentially arbitrary, and things like which side of the head the hair was parted, or what style of cut, were ‘prompted by no discoverable reason’.

But when a beard was worn it was important that it added to the overall harmony of the face, and emphasised its features, rather than hiding them. The ‘proper way of wearing a beard’ it argued ‘is ascertainable by a simple test. The idea is not that of a great beard attached to the face, but of a face which is ornamented by a beard.’ Proportion was everything. If the beard was too long it risked masking everything underneath. Too short, however, and the beard simply became ‘a covering, such as feathers are to a bird’.

Once a man had decided on what style suited him, the next question was whether he had the wherewithal to grow it. Many factors were argued to affect the quality of beard hair, not least of which was food. Another note in the Hairdresser’s Chronicle in December 1875 suggested that ‘The nature of nourishment causes a great variety in the beard. Wholesome, nutritious and digestible food makes the beard soft”. Rather cheekily it then added that ‘a good wife who provides excellent dinners will soon see the effect on the beard’. By contrast though, ‘poor, dry and indigestible food renders the beard hard and bristly’. 

Title page of ‘The Hair’ by J. Pincus – copyright Wellcome Images

A study of diseases of the hair and beard by Dr J. Pincus in 1882 argued that beards should be left alone during their ‘period of germination’ and that the ‘natural growth of the beard should not be interfered with.’ Rather than shaving off their beard hair, young men would do well to let it grow natural since ‘the irritation of shaving is too powerful and the beard becomes prematurely coarse and brittle.’ By not letting their beards develop unhindered in their formative years, Pincus argued, youths risked a wealth of problems including losing the colour in their facial hair, which would ‘fade into yellowish and reddish brown’ in later years. Only once a man had reached full maturity should he consider shaving.

But there were also a large percentage of men for whom growing a full beard was difficult, if not impossible. Through history, suspicions had been aroused and insults levelled, at men whom nature had not endowed with a fulsome crop of beard hair. Terms such as ‘smock-faced’, ‘spanopogones’ and ‘beardless boy’ were brickbats that stung poor men who wanted to join the ‘beard movement’ but couldn’t. Happily though, there were some options. As well as supplying to the theatrical and party trades, manufacturers of false hairpieces were also beginning to offer facial hair wigs, to allow beardless men to give the lie of a full and healthy beard. Better still, these were increasingly available to suit the latest fashionable styles. 

Advertisements like this one for a theatrical wig suppler in November 1874 offered all manner of different styles to suit all tastes. Here, for example, were ‘Dundreary whiskers’, ‘mutton shop’ sideburns, magisterial-looking full beards and even, rather unusually, a false ‘chin beard’, complete without the moustache! And indeed, for moustache lovers, options ranged from natty small examples to bushier and trendier styles, such as the ‘Imperial’.

Author’s Photograph of detail from Hairdresser’s Chronicle, 1874. Original document copyright British Library

There were even options for attaching them to the face – a serious consideration since few social faux pas could surely equal having your beard fly off in a gust of wind whilst trying to converse with the ladies. At the lower end of the scale these included sticking the contrivance to the face with tape or glue. Next up in efficiency were those that used wire to mould to the shape of the wearer’s face, and looped around the ears, giving a more natural look. But for really high-end models, a system of springs were used to make the beard wig cling to the face even in the most inclement of weathers. 

A whole range of hair-growth products were also available, promising that only a few applications of their miracle preparations would be enough to endow men with effulgent beards, moustaches and whiskers.

Author’s photograph of detail from Hairdresser’s Chronicle, 7 November 1874

Whatever the style, length, colour or amount of beard, therefore, facial hair required choices to be made. Happily, help was at hand in terms of the advice available in popular publications, and perhaps also from barbers and hairdressers, but also the innovative contrivances made by wig makers. With one of these, almost any man could instantly achieve the style he wanted, without risking the thousand shocks that daily lifestyle and diet could apparently visit upon his facial hair.  

And a new feature. This post is also available as a podcast: https://anchor.fm/alun-withey/episodes/Finding-Your-Beard-Style-in-the-19th-Century-esf31g/a-a4u8nbu

Beard Fashions and Class

Over the past few centuries, fashions in facial hair have changed substantially. In the mid seventeenth century many men wore the ‘Van Dyke’ style of a small, pointy beard and moustaches. By the end of the 1600s, beards were in decline, leaving many men with just moustaches. The eighteenth century has been viewed as an entirely ‘beardless age’, and one in which men across Europe abandoned their facial hair amidst new ideas about neat, elegant manly appearance, and smooth faces. 

So this remained until around 1800 when a fashion for side-whiskers emerged amongst young elite men in Britain. But beards truly came back with a bang around 1850, amidst the great Victorian ‘beard movement’, when it might appear that men all across Britain suddenly adopted effulgent, luxuriant and magisterial facial hair!

As this chapter in Concerning Beards explores though, there are reasons to believe that these fashions weren’t necessarily as all-encompassing as we might think. Joanne Begiato’s recent book on manliness makes the important point that we sometimes overemphasise stereotypes in the history of masculinity – e.g. the Georgian man of feeling, or the muscularly Christian Victorian man. Whilst these are useful as broad ideals or ideas about manliness, there could be much variation according to thing like class, location and occupation.

In my book, one of the questions that I wanted to explore was how widespread were facial hair fashions at different times and in different places. Did the 18th-century ‘polite’ preference for the clean-shaven face, for example, mean that poorer men had no facial hair either? Equally, whilst proponents of the ‘beard movement’ were expending pints of ink attempting to convince men of the many and various supposed benefits of beards, how far did these ideas sink in? 

The problem lies in how to actually get to the faces of men lower down the social scale. Georgian portraits generally reflect elite men, whilst the advent of photography also, at least initially, attracted gentlemen for a sitting. As I found, though, there are ways to tease the faces of lower-class men out of the shadows. 

Sir David Lindsay by Joshua Reynolds – Image from Wikimedia Commons

18th-century ‘wanted’ advertisements offered one useful window onto facial appearance. Increasingly, newspapers were used to seek the capture or return of individuals, such as runaway servants, apprentices and criminals. Because those placing advertisements naturally wanted these people caught, their descriptions highlight any distinguishing features. Facial hair was just the sort of thing to be noted. Although a runaway might obviously shave off their facial hair as a means of disguise, the advertisements at least reveal what they were wearing when they took to their heels.

The fragmentary nature of these sources made a large-scale quantitative study impossible, but they suggest that a proportion of men of the eighteenth century did wear some variety of facial hair. In 1763 The burglar Henry Tandy was described as having a large black beard, a dark complexion and ‘pock-fretten’ face. When he deserted from the ninth Regiment of Foot in Bristol in 1756, William Williams had a ‘brown beard and a jolly face’, while the distinctive features of the Edinburgh thief William Brodie included sandy-coloured whiskers ‘frizzed at the sides’.

Caledonian Mercury, 27 November 1771 – screen capture from British Library Newspaper Database

For the Victorian period, the advent of photography makes it easier to see the actual faces of nineteenth-century men. In particular though, the introduction of photography as a means of recording the faces of criminals offered the perfect opportunity for a bigger study. For the book I surveyed hundreds of photographs of prisoners from three gaols around the country – Bedford, Wandsworth and Carmarthen. Since these photographs were often taken soon after arrest (and before they were likely shaved on admission to prison), they offer a potential glimpse of the facial hair fashions of poorer men.

Bearded gentleman from 19thc Carte de Visite – author’s own collection

When we think of Victorian bearded men, we tend to associate them with a particular style – the ‘cathedral’ beard, or ‘patriarch’ beard. But in fact, the findings of my study suggest that a rethink may be needed for the faces of lower-class men…and perhaps even across society. First, across the sample of my study, 58% of prisoners showed some variety of facial hair…which obviously means that more than 40% were completely clean-shaven. Even this raises questions about how widespread across society actually was the beard trend.

Perhaps more surprising was the type of beard that was most common in the sample. Of those men displaying facial hair, across the three gaols, nearly three quarters (72%) had a variation of the ‘chinstrap’ or ‘chin curtain’ beard. This was a line of beard coming down from the sideburns, underneath the chin, and back up the other side, with no moustache. This style could be thin, or bushy, and long or short. 

Only 15% of those men with beards wore what we might think of as the archetypal full Victorian beard. Some wore goatee beards, others had light beards or stubble. Only around 3% of prisoners with facial hair wore a moustache on its own. There were also strong variations according to age. Prisoners below the age of 25, for example, often had little or no facial hair. Older men, in their 50s and above, seemed to prefer bushy side whiskers. 

Overall, the vast majority of styles in my sample would still require at least part of the face to be regularly shaved. If these findings are in any way representative of the population more generally, the idea of the heavily bearded Victorian gentlemen throwing away his razor and tackle and letting his facial hair run riot seemingly needs revision! Perhaps we shouldn’t even be too surprised to find that individual men made their own decisions about what styles suited them best. Men always have, and still do, retain control over their own facial appearance. 

By way of conclusion, it’s worth noting that even contemporaries recognised the wide variety of styles worn by men. In the 1870s, the Hairdresser’s Chronicle noted the ‘countless varieties of forms’ that had arisen in ‘British Whiskers’. It asked the reader to imagine the next few men walking down a busy street. 

‘The first has his whiskers tucked into the corner of his mouth , as though he were holding them up with his teeth. The second whisker that we descry has wandered into the middle of the cheek, and there stopped as if it did not know where to go’. The whiskers of number three ‘twist the contrary way, under the owner’s ears’ whereas a fourth citizen, ‘with a vast pacific of a face, has little whiskers, which seemed to have stopped short after two inches of voyage”. 

Beards, it seems, just like their wearers, came in all shapes and sizes.

Book Launch day! Introducing ‘Concerning Beards’.

After more than seven years of work, hundreds of sources, and a major research research project, I’m very proud to be able to introduce my new book Concerning Beards: Facial Hair, Health and Practice in England, 1650-1900. It’s a proud day and always a thrill to finally have the first physical copy in my hand…It always seems hard to believe, when writing the very first lines for the first chapter that it will ever add up to a book! In this post I thought it might be nice to say a little about the book, some of its main themes and findings. In the coming weeks I’ll be posting more about some of the fantastic material that I’ve come across through the project. 

At its heart, Concerning Beards is all about the relationship between facial hair, health and medicine between the mid seventeenth and late nineteenth centuries. Why, first, does it have this timespan? First, it spans a period which saw some major changes in fashions and attitudes towards facial hair. In 1650 beards and moustaches were still in fashion, but were in a gradual decline. Towards the end of the seventeenth century, amidst changes in ideas about politeness, sensibility and a more refined model of male appearance, facial hair fell from fashion, and it has been assumed that men were largely clean shaven for the better part of the next 150 years. Then, around 1850, the Victorian ‘beard movement’ saw beards held up as an important, and highly visible, symbol of manliness. The book, therefore, covers a long period in which facial hair was initially in fashion, suffered a long decline, and then came back again with a flourish!

Second, the long timespan covers an interesting period in terms of medicine and the body. In the seventeenth century, and throughout much of the eighteenth, the body was still believed to consist of four humours, which governed health and temperament. Within this system, beard hair was regarded as a type of bodily waste product, or excrement, that was left over from the production of sperm deep within a man’s body. As such, facial hair was seen as internal substance, and one that was firmly linked to male sexuality, virility and physicality. 

Over the course of the eighteenth century, however, beliefs in the humours were being gradually eroded, and older ideas replaced. Facial hair was a part of this and, by the mid eighteenth century, it was more common to find debates about facial hair focussing on things like the structure of beard hairs and how they grew. Increasingly beard hairs were seen as growing on, or just under, the skin, rather than deep in the body. As this happened, the older links between beards and sexual power gradually disappeared.

Over the course of this time period, other things changed. One was certainly who was responsible for shaving. In the early modern period, aside from a few elites who dabbled with wielding a razor, the barber/barber-surgeon was the mainstay of shaving. Barbers were incredibly important figures for men, and their shops were places where men could go to gossip, drink, gamble and play music, as well as have their beards and locks trimmed. 

V0019680 A barber shaving a disgruntled man. Coloured etching after H Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://images.wellcome.ac.uk A barber shaving a disgruntled man. Coloured etching after H.W. Bunbury. By: Henry William BunburyPublished: – Copyrighted work available under Creative Commons by-nc 2.0 UK, see http://images.wellcome.ac.uk/indexplus/page/Prices.html

From the later eighteenth century, however, men certainly began to shave themselves more, helped on by the availability of new types of steel razor, and a growing body of advice literature telling them how to do it. In 1745 too, the barbers and surgeons split to form separate companies, which has long been assumed to have sent them into a social spiral. But my book argues that this didn’t actually happen, and that barbers remained hugely important. In fact, even at the height of the ‘beard movement’ when huge numbers of men were wearing full beards, barbers were actually experiencing huge demand from working men, which at times found them having to work through the night to cope with the sea of stubbly faces at their doors.

Another key question that the book addresses is that of the rise of a market for cosmetic shaving products. It argues that, over time, managing facial hair gradually lost its associations with formal medicine and medical practitioners, and became instead part of a new category of personal grooming for men. But even despite this, it still remained (and in fact remains today) closely linked to hygiene and health. 

From the later eighteenth century, a whole new market emerged for shaving soaps, pastes, powders and creams. For the book I surveyed thousands of advertisements, exploring the types of products available, names, prices and also the language used to advertise them. I’ll save the details for a later post, but things like scent, and the language of softness, luxury and sensuousness, raise interesting questions about expectations of manly appearance and behaviours.

Finally, although the book is not centrally about fashions, it does discuss questions of facial hair styles and class. As Joanne Begiato’s recent book on 19th-century masculinity has argued, the temptation has too often been to separate broad time periods into different ‘types’ of manliness: e.g. the Georgian polite gentleman, the Victorian ‘muscular Christian’ and so on. But how far do those models of manliness reflect men across society and in different locations? In terms of beard fashions, is it safe to assume that, for example, all men in the Georgian period were clean shaven, or that all Victorian men wore prodigious facial hair. The problem lies in how to access the facial hair fashions of the lower orders. 

Image from Pinterest

For the eighteenth century I turned to ‘wanted’ advertisements in newspapers, where runaway apprentices, servants and criminals were commonly placed. Since facial hair was a distinguishing feature, it offers a glimpse of what men looked like, at least at the point at which they had taken to their heels. This study suggested that beards actually were quite rare throughout the eighteenth century, but that whiskers were perhaps much more common. Rather than all being clean shaven, many lower class eighteenth-century men likely had some sort of facial hair. 

For the nineteenth century, though, I was able to turn to actual photographs of lower-class men, through the increasing practice of taking photographs of prisoners. For the book I surveyed hundreds of photographs from gaols around the country, taking note of the style of facial hair, the age of the men, occupation and location. What this revealed was actually quite surprising. At a time when the ‘beard movement’ was at its height, and it has been supposed that the majority of men were wearing huge, full beards, the study of prisoner photographs suggested not only that around a third of men had no facial hair at all, but that the full beard was not the most popular. In fact, remarkably, the vast majority of men in the sample would have needed to keep shaving at least part of their faces. 

Along the way, Concerning Beards covers a wide range of other questions, and has turned up a great deal of interesting titbits! How did apprentice barbers learn to shave, for example, and who taught individual men? What sorts of things did barbers sell in their shops? Why were some men in institutions physically compelled to shave? And why was Tom Tomlinson the barber, completely unsuited to his calling? For the answers to these, please have a wander through the chapters.

So here it is, and I’ve saved the best until last. Thanks to the generosity of the Wellcome Trust, both in funding the project, and funding Open Access, Concerning Beards is completely free to download. Please click the link below to Bloombsury Collections, where you can find all chapters available to download as PDFs.

https://www.bloomsburycollections.com/book/concerning-beards-facial-hair-health-and-practice-in-england-16501900/

To Dye for! Colouring the Beard in the 19th Century.

Let’s face it, spotting that first grey hair can be a slightly depressing experience. Whatever age it chooses to arrive at, it signifies a step change in the body; a reminder of the ticking clock. For men, the first grey beard hairs are sometimes a shock. In the nineteenth century things were no different. This was the age of the beard, when having a luxuriant crop of facial hair demonstrated manly vigour and strength. Grey hair could be a sign of the wisdom accumulated with age, to be sure, but it also potentially portended the onset of bodily decline.

Even in the early modern period grey hair and beards bore strong connections with the beginnings of bodily decay. In humoural terms, grey hair was an outward sign of the loss of bodily heat. The beard, in Galenic medicine, was traditionally regarded as a type of excrement, the result of heat rising up through the body as a sort of exhaust gas from the production of sperm deep down in the ‘reins’ – the area around the kidneys. It was this heat that determined the colour of men’s beards. The deeper the colour, the hotter and more virile the man. As bodies aged, though, they got naturally colder and drier, and, as this occurred, the colour began to disappear from their hair, beards and whiskers.

Copyright British Library – digitised image from page 432 of “La Hongrie de l’Adriatique au Danube : impressions de voyage”

By the time of the ‘beard movement’ beliefs in the humours had largely been abandoned but, in an age that championed youth, ‘muscular Christianity’, virility and athleticism, going grey, especially at a young age, was not necessarily to be embraced.

Even from the early decades of the nineteenth century, a host of products were becoming available to dye the hair, beard, whiskers and moustache. These were part of a broader market for cosmetic products that had begun in the late 1700s, and which included men as consumers, as well as women.  The stated aim of the vast majority of these products was to return the hair to shades of brown or black. Alexander Rowlands’ advertisements for ‘Melacomia’ dye, suggested that brown and black were the ‘natural shade of the hair’. W.H. Cockell’s beard dye was ‘Instantaneous’, returning hair to a ‘natural’ colour and shine, with the added benefit of perfume, and ‘not a particle of poison’…always a good sign. 

 The use of the word ‘natural’ here was problematic though. On one level advertisers were suggesting that all they were doing was restoring facial hair to its proper ‘look’. But this process was of course inherently ‘unnatural’!

 Something else was at play though, and there were also perhaps some more sinister undertones in the privileging of certain colours over others. There were certainly expectations of what represented solid British colours: as the record of a meeting held in Newcastle to discuss the ‘beard movement’ suggested, ‘beards of all hues attended, from the sandy and light hue of the Saxon to the ebony ferocity of the Celt’!

Copyright British Library digitised image from page 897 of “The National and Domestic History of England … With numerous steel plates, coloured pictures, etc

But as Sarah Cheang has argued, the characteristics of hair, including its texture and length, as well as colour, formed an important part of nineteenth century debates about race and racial identities. In an era of concerns over racial classification and hierarchies of race, black or brown hair was considered characteristic of the Caucasian type, and therefore considered preferable over other shades.  In advertising their products, some makers actively singled ‘red’ facial hair, setting it up as an undesirable cultural other against the presumably more ‘British’ shades. 

Image copyright Wellcome Images

Perhaps the main issue that the makers of dyeing products were addressing, however, was ageing. Many makers stressed the utility of their products in masking the effects of age on a once effulgent beard. As early as 1807, perfumer John Chasson of Cornhill, London, advertised his ‘Incomparable Fluid’, for changing hair, whiskers and eyebrows from grey to ‘beautiful and natural shades of brown and black’. The London perfumer JT Rigge  sold his ‘Princes Russia Dye’ which would immediately make grey whiskers dark or black. In beard terms, this was the equivalent of the elixir of youth! 

For all that they promised, however, using certain dyeing products was not necessarily a straightforward process. An article in the Hairdresser’s Chronicle in July 1868 warned of the potential issues that could arise from the unpalatable odour of certain products. In the article, titled ‘Cosmetics for the Hair’, the correspondent noted the drawbacks to using preparations based on ammonia. The “abominable odour of hydrosulphate of ammonia, compounded of the putrid smell of hartshorn would, I should think, make the application of this sort of dye to a full head of hair intolerable; and a fellow who could complacently apply this hateful thing to his moustache must be strong of stomach, and not over delicate as to the sense of smelling.’ There were clearly some occasions when having a few grey hairs was preferable to having a beard that reeked of something between a wet nappy and a stink bomb!  

But it wasn’t all bad news for older men whose beards had lost their colour. With age was believed to come wisdom, and the long, flowing white beard could symbolised long life, and experience. ‘The white beard’s venerable grace’ could therefore be seen as the mark of the patriarch. As the proud owner of a lockdown beard which has now gone snow white on the chin, I’m happy to endorse this view!

My 2021 Lockdown ‘Van Dyke’!

The ‘Toilet Arts’: Men’s Personal Grooming and Advice Literature in the 19th Century.

One of the big themes of my research project, and of a large section of the forthcoming book, is the rise, over time, of shaving as part of men’s self-fashioning and personal grooming. One question that has interested me from the start is that of how men learnt to shave? Who told them what equipment to purchase, how to sharpen razors, make lather and avoid injuring themselves? Fraternal networks – dads and brothers, as well as male friends – were all strong potential sources of information about personal grooming in the past, much as they still are today.

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Image from British Library Flickr, available under creative commons

But I’ve also been interested in advice literature for men. The eighteenth century saw the rise of polite conduct literature, instructing young ladies and gentlemen in how to look and behave properly in public. This often included general instructions on dress and appearance, manners, speech and deportment, and even posture and how to stand properly. But before the nineteenth century there was generally more conduct literature available for women than men.

The early decades of the nineteenth century, however, saw conduct literature gradually replaced by a more general kind of advice literature, along the lines of ‘How to be a Lady/Gentleman’. I’ve been scouring as many as I could find to see if they offered anything more on what were sometimes referred to as the ‘toilet arts’! In particular, I wondered if there might be any evidence for how to look after beards, particularly at the height of the Victorian ‘beard movement’. What were the expectations surrounding cleaning, fashioning or cutting facial hair, and general expectations of appearance?

In general, over-attention to appearance was regarded with suspicion, and some advice literature cautioned men not to fuss too much in front of the mirror. As The English Gentleman, His Feelings, His Manners, His Pursuits of 1849 cautioned men that ‘directly you begin to be over-careful and elaborate in your dress, and give yourself a finical and effeminate appearance, from that hour do you commence vulgarity”. Although he should never be slovenly, a man should think no more about his appearance once he had left the dressing room and, once in public, should ‘avoid looking in the mirror’ or a window to check appearance!

Sometimes advice on personal cleanliness could appear in gentlemanly advice literature, although the amount and form varied greatly with each publication. The Gentleman’s Manual of Modern Etiquette (1844) for example, instructed men that the “flesh, teeth and nails should be cleansed at regular intervals”, and the nails in particular should “never be permitted to grow to an offensive length”.  Arthur Blenkinsopp’s A Shiling’s Worth of Advice on Manners, Behaviour and Dress (1850) noted also that faces, hair and teeth should be kept scrupulously clean.

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(Author’s own image – original document copyright British Library)

One of my favourites is the ominously-titled ‘Don’t: A Manual of Mistakes and Improprieties More or Less Prevalent in Conduct and Speech’ which, as the name suggests, was all about how NOT to do it. Personal grooming was singled out for a barricade of ‘DON’Ts’! These included not using hair dye, since ‘the colour is not like nature, and deceives no one.’ The use of hair oil by men was ‘considered vulgar, and it is certainly not cleanly’. But, perhaps more importantly:

“DON’T neglect personal cleanliness – which is more neglected than careless       observers suppose.

DON’T neglect the details of the toilet. Many persons, neat in other particulars, carry blackened fingernails. This is disgusting. DON’T neglect the small hairs that project from the nostrils and grow around the apertures of the ears…”

If men had beards or whiskers they should be careful to wash them after smoking, and should not get into the habit of “pulling your whiskers, adjusting your hair, or otherwise fingering yourself’!

Others contained useful titbits about shaving kit. L.P. Lamont’s Mirror of Beauty (1830) contained a useful recipe for the ‘Genuine Windsor Shaving Soap’, along with instructions as to how to put the melted soap into a shaving box, to use while travelling, or for convenience, whilst Charles Gilman Currier’s The Art of Preserving Health reminded men that the beard ought to be washed very often and should be kept clean.

Specific advice about shaving beards and whiskers was more likely to be found in specific publications dedicated to the task. These came in many forms: in the eighteenth century the first shaving manuals were published by cutlers and razor makers such as Jean-Jacques Perret and Benjamin Kingsbury. Over time these began to proliferate, and included everything from instructions given out with shaving products to manuals dedicated to shaving and personal grooming more generally. There are too many to include here in detail, but a few examples will illustrate the themes.

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(Author’s own image – original document copyright British Library)

The alluringly titled Gentleman’s Companion to the Toilet of 1844, for example, by the anonymous ‘London Hair Dresser’, contained a raft of useful information for shavers, from how to choose, strop and sharpen a razor, and the proper way to use it. Debates raged around whether shaving with hot or cold water was better: the author of the Gentleman’s Companion was in no doubt that hot water was the only way to ‘soften the beard or improve the edge of the razor’. Another useful section dealt with which shaving soap to pick. The best strategy, argued the author, was to ignored the advertising puffs (“There are many soaps which are ‘puffed off’ as “the best article manufactured for shaving”…but some of them are utterly worthless”). He also advised sticking to the widely available Naples soap, and avoiding alkali soaps, with their light and frothy lather, which would “much annoy you by [causing] those irritating pains which are frequently felt after shaving with a bad razor”.

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(Author’s own image – original document copyright British Library)

Edwin Creer’s Popular Treatise on the Hair argued that men risked their health if they neglected cleanliness of their beards, since facial hair “collects dirt, smoke and dust from the atmosphere…and were it not that the beard intercepts those particles, they might otherwise find their way to some internal organ”. Creer also argued that occasional shaving could be useful in strengthening the beard, but preferred to let nature run its course.

Nevertheless, styling, brushing and trimming the beard and whiskers was also recommended. As Creer noted, the ‘cut’ of the beard was everything: it should neither be ‘short and scrubby’ nor long and unkempt. Equally important in preserving the lustre and appearance of a full beard was that it should be well kept. Dedicated ‘whisker brushes’ were available to comb out the tangles and remove errant particles of food. It was, after all, hard to look like a gentleman with bits of dinner lodged in the prolix fronds!

Throughout the nineteenth century, then, gentlemanly grooming was seen as important, and facial hair, whether shaving it off or beautifying the beard, was an important part of this. Perhaps the final word belongs to The Hairdresser’s Chronicle in October 1871, which contained the following, under the title ‘How to Begin the Day:

“Be very careful to attire yourself neatly; ourselves, like our salads, are always the better for a good dressing. Shave unmistakeably before you descend from your room; chins, like oysters, should have their beards taken off before being permitted to go down…”!

Barbers and Shaving in the Eighteenth Century

“It is the business of the barber to cut and dress hair, to make wigs and false curls, and to shave the beards of other men. In ancient times he used, also, to trim the nails; and even in the present day, in Turkey, this is a part of his employment”. So wrote the author of an 1841 survey of professions and trades.

One of the main subjects of my forthcoming book is the history of barbers, and their place as providers of shaving, and also as practitioners of the male face and head. I’ve been looking at some of the important questions that have sometimes been overlooked: how well equipped were barbers’ shops?; how did barbers learn to shave, and who taught them?; what happened to the barbers when men began to shave themselves around the mid eighteenth century, and also when beards came hugely back into fashion in the mid nineteenth century? But I’ve also been interested in a much more basic question: what was it like to be shaved in an early modern barbershop?

V0019646 A barber's shop, Alresford. Coloured reproduction of an aqua
V0019646 A barber’s shop, Alresford. Coloured reproduction of an aqua Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org A barber’s shop, Alresford. Coloured reproduction of an aquatint. Published: – Copyrighted work available under Creative Commons by-nc 2.0 UK, see http://wellcomeimages.org/indexplus/page/Prices.html

Barbers have (very unfairly, in my opinion!) long been the whipping boys of the haircutting trades. In the eighteenth century the chattering barber was a comic staple. Many satirical cartoons lampooned the clumsy barber, engrossed in his own conversation and paying no attention to the safety of the customer in the chair. Country barbers, affecting airs and graces, were another favourite target of cartoonists. Worse still, the rise of hairdressing as a distinct occupation in the eighteenth century caused further tensions, as hairdressers sought to establish themselves as polite practitioners to the elites, and experts in tonsorial practice! In the process, they took every opportunity to barbers were relegated to the status of ‘mere’ shavers.

For an occupation like barbering/barber-surgery, with its long and proud tradition, not to mention considerable status in early modern towns, this must have been hard to take. Complaints from barbers about their diminished status were still rumbling on in trade journals late into the nineteenth century.

The problem was that a shave in an early modern barbershop varied considerably in quality. First was the question of how well equipped the barbershop was. Some high-end establishments had cases of razors, strops and hones for sharpening, bowls, basins, towels and some sweet-smelling creams or pomatums to apply afterwards. Other shops were much more basic, though, with only the minimum of equipment, and no fripperies. Perhaps the most important factor was the quality of the razor. Before the mid 18th century, the type of steel used in razor manufacture made them sometimes brittle, and difficult to sharpen. Once cast steel was introduced around 1750, things did begin to improve, although cast steel razors were expensive and beyond the reach of poorer barbers.

Being shaved with a blunted or poorly maintained razor was an ordeal for the customer. Rather than slicing off the beard hairs cleanly, a blunt razor rasped and bit, taking off layers of skin as well as stubble. Some barbers were more diligent than others in ensuring that their razors were up to the task. One account, from J. Torbuck’s Collection of Welsh travels, and memoirs of Wales (1749) gives us an interesting (if slightly tongue-in-cheek), insight into what could happen when things went wrong!

“I next sent out for a barber (resolving to see the best face upon matters I could) and, in about half an hour’s time, in comes a greasy fellow, swift to shed innocent blood, who, in a trice, from a protable cup-board call’d his cod-piece, pulls out a woollen night-cap that smelt very much of human sweat and candle-grease, and about two ells of towelling, of so coarse a thread, that they might well have serv’d a zealous catholick instead of a penitential hair-cloth.

After some fumbling, he pulls out a thing he call’d a razor, but both by the looks of effects, on would easily have mistaken it for a chopping-knife; and with pure strength of hand, in a short time, he shav’d me so clean, that not only the hairs of my face, but my very skin become invisible; and he left me not sufficient to make a patch for an Aethiopian lady of pleasure:

I gave him a small piece, bearing Caesar’s image and superscription; at which, he doffed me so low a bow, that the very clay floor was indented with his knuckles, and so he reverendly took his leave.”

V0019680 A barber shaving a disgruntled man. Coloured etching after H

(Image Copyright Wellcome Trust)

Images such as ‘Damn the Barber’ drew on what must have been a fairly common trope, of the painful shave, highlighting the lack of care and attention by some ‘Professors of the Tonsorial Arts’, or the damage done to customers. ‘Zounds! How you scrape’ cries the unfortunate victim of one blunt razor!

V0019687 A barber shaving a man in his shop. Etching, 1804.

(Image copyright Wellcome Trust)

But for all this, barbers remained hugely important in the lives of men throughout the seventeenth, eighteenth and nineteenth centuries. The barbershop, as Margaret Pelling, Sandra Cavallo, Jess Clark and others have shown, was an important social space for men, as well as being a site for shaving, and also the purchase of cosmetic goods. Even when men did begin to shave themselves in greater numbers, they often did this in conjunction with visiting the barber. For many (perhaps even most) men too, it was simply cheaper and easier to go to the barber’s shop than to purchase and maintain shaving goods.

A Hidden History of Beard Terms!

2020 will be a milestone for me, as it sees the completion of my research, and the submission of my book Concerning Beards: Facial Hair, Health and Practice in England, 1650-1900, in many ways bringing an end to my project on the history of facial hair – a huge, and in many ways life-changing undertaking, which has occupied me for the past 7 years. It’s been quite a journey, covering a huge range of source material, archives all over the country, conferences, public lectures and media appearances. It’s been fantastic, both academically, and personally.

One of the absolute joys of researching this topic has been discovering the wealth of gems hidden away in archives, with fantastic stories, anecdotes or even just little insights into the lives of people in the past. As you might have noticed, blog entries have sadly suffered a bit over the past year or two, as I’ve been preoccupied with full-time teaching, research and book writing. It’s time to kick start things again and to use the blog to highlight some of this material that I haven’t been able to use in the book, but which definitely deserves to see the light of day.

So, I thought I’d use today’s post as a little teaser, by revealing some of the most unusual terms I’ve come across for beards, barbers and shaving. This a whistle-stop tour through the lexical history of facial hair.

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(Image copyright Wellcome Collection)

‘Imperbicke’ – In Henry Cockeram’s English Dictionary or An Interpreter of Hard English Words of 1623, ‘Imperbicke’ was defined as being ‘without a beard’ or ‘beardless’. In the early modern period, as in fact at many other points throughout history, being unable to grow a beard was often viewed negatively. In the seventeenth century, the lack of a beard suggested that a man lacked inner heat. In the humoural system of the body, beard hair was actually a waste product – a sort of exhaust gas left over from the production of sperm deep in a man’s body. Heat caused it to rise upwards, solidifying as it did, to become beard hair. So, a beard was an outward demonstration of a man’s generative power, or even virility. So, if a man could not grow a beard, it was assumed that he was lacking in sexual potency, and potentially effeminate, or at least carried more female than male characteristics. The fact that there was a specific term designated to this, shows its importance in beliefs about the body.

‘Lanuge’ – One of the most important stages in a young man’s life, and one that heralded the transition from boyhood to manhood, was the first appearance of beard hair during puberty. In Cockeram’s dictionary, again, was the word ‘lanuge’, which he defined as ‘downe, or the beard when it appears to grow’. There were other words for the first appearance of beard hair. One was ‘probarbium’, in John Barrow’s 1749, Dictionarium medicum universal. The stage of initial beard growth was also given a name: in Nathaniel Bailey’s 1730 Dictionarium Britannicum, the fluffy-faced youngster was ‘impubescent’.

‘Barbigerous’ – various appellations have been attached to the actual wearing of beards, moustaches and whiskers. My favourite of all, again from Bailey’s Dictionarium Britannicum was ‘barbigerous’, making beard-wearing sound a bit violent. Beard hair itself could sometimes be referred to as ‘barb’, as in Thomas Browne’s Union Dictionary in 1800, and a bearded man could be described as ‘barbed’. These all derive from the Latin term ‘barba’, from which we also supposedly (although there is some debate) get ‘barber’. On the matter of barbers, this is how William Toone described the term in his Glossary and Etymological Dictionary of Obsolete and Uncommon Words (London: Thomas Bennett, 1832), 81-2

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(Image copyright Wellcome Collection)

Barber to shave or trim the beard. This ornament (for it was so considered when worn) was an object of great attention about three centuries ago, and was fashioned to a variety of shapes. Taylor, called the Water Poet, mentions them as cut to resemble a quickset hedge, a spade, a fork, a stiletto, a hammer &c. Much time was spent “in starching and landering” them, and such care was taken to preserve them in proper shape, that cases were put on to enclose them, which were put on at night, that they might not be disarranged by sleeping. The fashion of wearing beards declined in the reign of Charles II and was gradually discontinued. Barbers were employed to trim and adorn the beard, and so called from barba, a beard, and to barber was to shave or put the beard in order, and not to powder, as Dr Johnson suggests.

All this sounded better than John Wilkins’ rather curt dismissal of barbers in his Alphabetical Dictionary of 1668, describing them as ‘hair cutting mechanics’.

Smock-Faced – Returning to the issue of being beardless, ‘smock faced’ was a common insult term levelled at smooth-chinned men and beardless boys alike. Even after beliefs in the humours had started to decline, a lack of beard hair could raise suspicions about a man’s…manliness. In defining the term ‘beardless’, Thomas Dyche used it for “one that has no hair visible on the chin, as children, women and effeminate men”.

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(Image copyright Wellcome Collection)

Spanopogones – In the spirit of saving the best till last, this one is perhaps the most unusual term that I’ve come across. It appeared in John Barrow’s 1749 medical dictionary, and was defined as ‘persons whose beards are thin, or whose hairs fall off from their chins’. It again points to the importance of being able to grow a beard, even if you ultimately chose to shave it off. As to how it is pronounced, I am still none the wiser!

So, with the research files bulging, and lots of stuff to share, I will endeavour to be a better boy at updating the blog. Thanks to you all for not deserting me and, as ever, for so many of your kind comments about the blog, and my work.