Creams, Clothes and Cases: The material culture of pre-modern travel.

I am currently on study leave, getting on with research for my new project on the history of travel preparations. One thing that I’m particularly interested in is the material culture of travel, and what sorts of things were available for travellers as they got ready for their journeys. 

Today, ‘things’ are incredibly important both before and during our travels, and we are usually accompanied by a wealth of ‘stuff’. First there is the right luggage, whether finding bags small enough to qualify as ‘carry on’ for the plane, or cases large enough to contain all the necessaries for two weeks in the sun. Then come decisions about clothes: do we take a bare minimum, or instead give ourselves lots of choices? Do we have the right clothes for the right weather or environment? (Authorities in Naples are fed up of people trying to walk up Mount Vesuvius in Crocs!) These types of decisions about what, and how much, to take were all ones that were faced by travellers over the past three centuries.

(Image from Wikimedia Commons)

But perhaps the other most common type of products that accompany us on journeys are those related to health and hygiene. Commonly travellers will take some form of medicines, cosmetics or personal grooming products, sun cream, insect repellent, deodorant …the list goes on and the market for these kinds of products is massive. And if you’re anything like me, this often takes up more space than the clothes!

It’s perhaps easy to assume that these type of health/cosmetic travel goods are a feature of modern tourism, but in fact they have a much longer history.  I’ve long been interested in the history and advertising of products, and my project on the history of facial hair explored the world of shaving products in the eighteenth and nineteenth century. Another big strand of my work looked at the early modern medical marketplace and the ways in which all manner of remedies and preparations were touted as the universal cure for all ills. By the nineteenth century, of course, newspapers were stuffed full of advertisements for products, with many makers and sellers starting to target the growing numbers of British travellers and tourists heading off to foreign climes.

(Copyright Wellcome Images)

Travelling cases, for example, containing everything necessary to attend to appearance on a journey had been available since the eighteenth century. In 1780 the razor maker Daniel Rigge advertised his ‘Travelling cases and leather pouches, which contain the whole apparatus for shaving’ as well as bottles and space for other items of personal grooming. As tourism expanded, so did the range and design of these types of travel ‘furniture’. One notable maker was the firm of Mechi and Sons in Cornhill, London. ‘Mechi’s Dressing Cases’ for travellers contained tooth and nail brushes, soap and other requisites and were, according to the advertisement, an ‘invaluable acquisition’ for the ‘steam boat or travelling companion’. 

(Copyright Wellcome Images)

Soaps were particularly popular, offering tourists something familiar from home with which to perform their daily ablutions. In 1830 James Atkinson’s Almond Soap was particularly noted as a useful accoutrement for travellers, as well as the army and navy, and sold in ‘neat portable pots’ for ease of carriage. 

Health was another common topic, offering solutions for various problems. ‘Lamplough’s Effervescing Pyretic Saline’ offered to replenish the vital salts lost from ‘exciting causes’ which included excessive heat or tiredness. ‘Dr Locock’s cosmetic’ was a refreshing cream that could be used to treat sunburn or tan, whilst his asthmatic customers could also treat themselves to some of his ‘pulmonic wafers’ which promised relief in ten minutes for those suffering in cold climates or inclement weather. Even food was not neglected. Nineteenth century tourists could purchase ‘Mellin’s Food Biscuits’, recommended particularly for travellers who often require a sustaining and nutritious food, that can be easily digested and assimilated’.

It is interesting to note, though, how some manufacturers began to tailor the advertisements of existing products towards travellers, in turn ascribing new attributes to them specifically related to the rigours of travelling. 

(Author’s own image)

One useful example of this was Rowlands’ ‘Kalydor’. Alexander Rowlands and his son established a perfumery business in London in the late eighteenth century, which expanded through the nineteenth. Rowlands specialised in cosmetic products and undertook something like the modern advertising campaigns across various newspapers, extolling the many and various attributes of their wares. 

‘Kalydor’ was a skin and beauty cream that became their flagship product. In early advertisements in the 1820s ‘Kalydor’ was touted as a refreshing cosmetic compound, ‘imparting a glow of youthful beauty’ on the cheeks of women, ‘keeping their complexions clear and lovely’ whilst also soothing and protecting men’s faces after shaving ‘leaving a softness not to be described’. A decade later, further attributes included protection against wind and damp. 

By the 1860s, however, Rowlands had hitched a ride on the growing numbers of specialist travel advice literature and magazines, adding their by-now-familiar products to the back pages of these publications. By this time Kalydor had become the traveller’s best friend: 

‘Tourists and Travellers, visitors to the seaside, and others exposed to the scorching rays of the sun and heated particles of dust, will find Rowland’s Kalydor a most refreshing preparation…dispelling the cloud of languor and relaxation, allaying all heat and irritability and immediately affording a pleasing sensation’. 

Not only that, adverts often also included Rowland’s ‘Macassar Oil’ (useful in preventing hair drying out and falling off in the sun) and ‘Odonto’ – imparting a ‘graceful purity and fragrance’ to the teeth!

Travellers were obviously a lucrative market. The soapmaker Gibbs turned on the charm in their advertisement, stating that ‘The refined habits of English travellers render a COMPLETE TOILET EQUIPMENT one of the first essentials of the tourist’. Putting their existing ‘Naples Soap’ into an elastic case (keeping the case shut to prevent soggy soap scum from leaking out into the portmanteau), they introduced their new innovation, the ‘Naples Travelling Tablet’.

These are just some of the many products that I’ll be looking into in more detail, especially for what they can reveal about preparations, and what the supposed risks and dangers of travel were. As thoughts begin to turn to summer, many of us will soon be putting ourselves in the shoes of past travellers, and making those awkward decisions about what to take.

Medicine on the Move: Early Modern Travel and Remedies

As my new project on the history of travel, health risk and preparation begins to get underway, one of the things that I am thinking about is the place of travel within early modern medical remedy culture. What kinds of conditions could befall travellers? What did early modern people think that the processes of travel, and different kinds of transport, could do to their bodies, and what types of remedies were available to deal with them. Research is still at a very early stage, but there are already some interesting hints that remedies were available to treat a variety of travel-related conditions. 

Before the broadening of travel in the 18^th century, many journeys were relatively short, and local. As a great deal of work has shown in recent years, the early modern population was surprisingly mobile. People travelled from parish to parish, and from rural to urban areas as they visited market towns to buy and sell goods. Perhaps the majority of journeys were taken on foot, on horseback or on a cart or, for those with means, in small carriages. By the later eighteenth century, post carriages were also available to private passengers.

William Hogarth, ‘The Stage Coach’ – Image from Wikimedia Commons

But travel of any kind was a risky business. Roads were proverbially poor, often deeply rutted in summer and reduced to a quagmire in winter, making journeys by foot, or by cart or carriage, uncomfortable at best. Falls from horses were common, leading to injury or death, and even a long time in the saddle could be painful. Travel by sea, even over relatively short distances, was fraught with danger, not only from the vagaries of the weather, but also the condition and seaworthiness of the vessel. Such was the discomfort caused by sea travel that sickness on the first journey by sea was regarded as almost inevitable, only abating once the body had become accustomed to the motion of the waves.  With all this in mind, then, what options for treatment could be found in early modern remedy culture?

Travelling of any kind was clearly seen as a tiring and enervating process, and something to which the body needed time to adjust to. Some hints of this process can be found in travel-related terms in dictionaries. The term ‘travel-tainted’ was used by Shakespeare in Henry IV, and was defined by Samuel Johnson as one who was ‘harrassed or fatigued with travel’. To be ‘unwayed’ was to be unused to travel, as opposed to a ‘wayfaring man’ who, according to John Kersey’s 1658 dictionary, was one ‘accustomed to travel in the roads’. The use of the word ‘accustomed’ suggests again a process of acclimatisation. The advice of the Sick Man’s Jewel in 1674 was that ‘such that are weary by travel or labour’ should chew tobacco in the evening, whilst Leonardo Fioravanti recommended the juice of Rose Solis to those ‘who are wearied with travell’.

A Weary Traveller, 1815 – Copyright Wellcome Images

Perhaps unsurprisingly, a variety of remedies can be found to treat sore feet. Robert Turner’s, Botanologia the Brittish physician, or, the nature and vertues of English plants advocated anointing feet with the herbs ‘ladies bedstraw or gallium’ before they undertook a journey. There was even a term for this: to ‘surbate’ was to ‘batter the feet with long travel’! Turner noted that the herb mugwort ‘is excellent good to bathe the surbated Feet of Footmen and Lackies in hot weather’, admirably giving some consideration to footsore servants.

For anyone suffering from pain and discomfort caused travelling by horseback, some potential relief could be found. Andrew Boorde’s 1587, The breuiarie of health contained a remedy for galling or chafing caused by ‘riding upon an evill horse in a naughtie saddle’. His suggestion was to ‘rub, anoint or grease the place aggrieved’ with a tallow candle…perhaps not a situation you would wish to walk in on! If the unfortunate chafed traveller possessed a pair of particularly large buttocks, Boorde suggested that rubbing between the cheeks with olive oil might be a useful expedient. 

It is harder to trace specific conditions relating to coach travel, but the health dangers of being squashed into a confined space, breathing in the noisome air and odours of fellow passengers, whilst simultaneously being joggled, bumped and bounced around for hours, was a well-known hazard – particularly into the eighteenth century. The term ‘coach sick’ appears occasionally and was regarded as occurring from the ‘swimmings in the head’ that could accompany violent motion. Some physicians advocated opening the windows to constantly refresh the air; others suggested opium!

Whilst sea travel was less common outside naval and commercial purposes, medical authors did offer some suggestions for the alleviation of sea sickness. In his 1667 Treasures of Physick, John Tanner viewed sea travel as one of the key ‘external’ causes of vomiting and advocated a range of treatments including laudanum, vegetable and herbal oils and syrups.  As John Moyle noted, in his 1684 Abstract of sea chirurgery, it was not uncommon for the abject misery of constant puking to be accompanied by the discomfort of constipation: he claimed to have ‘known some who in a whole week together have not gone to stool’. Moyle’s solution for those who were ‘sea sick and vomit much’ was a gentle purge or, failing that, a ‘clyster’, or enema.

‘Seasickness’ by G.S. Treagar – Image from Wikimedia Commons

As ever in the early modern medical marketplace, where there was demand there was likely a crafty quack chasing a fast shilling. Travel-related conditions were common amongst the efficacy puffs for proprietary pills and medicines. In 1670 the ‘English Pills for the Scurvy’ claimed to be extremely useful for sea travellers, standing them ‘in great stead in all Sea-sicknesses’, as well as ‘sickly Climates or Seasons; Calentures, Fevers, Fluxes, Poysons, Agues, Surfeits, and the like Scorbutick Diseases, which so commonly afflict such as go to Sea’. John Archer’s ‘Chymical Drops’ were of ‘great use to travellers’ in curing sickness, whilst ‘he that useth [John Headrich’s Traveller’s Salt] on the Sea Vomits not’. There are many more similar examples, and plenty more still to find. 

Health and medicine were, as they still are, then, central to travel. Even the few examples given here are revealing about the supposed effects that travel was seen to have on the body, along with the approaches taken to mitigate them. I am very much looking forward to delving more deeply into the medical history of the travelling body.  

The Health Risks of Travel in Early-Modern Britain

As I start to make some progress on my new research project on travel, health and risk I am turning my attention to the sorts of things that early modern travellers were fearful of. As a bit of a nervous traveller myself, it’s quite comforting to know that there is actually a long history of travel-related anxiety.

From the early modern period, domestic and international travel were beginning to increase due to many factors including commercial expansion and the Atlantic economy, religion and mission work, military and diplomacy, as well as technological developments and the growth of travel infrastructure. For the first time in history, large numbers of travellers were beginning to explore both their own countries and wider world, encountering new countries, environments, and peoples.

Unlike today, when it’s entirely possible to have breakfast in London, lunch in Milan and be back at home in time for supper, travel in the early modern period was no easy undertaking. More than this, it was widely acknowledged to be inherently dangerous. What, then, were the perceived risks? Even a brief survey tells us a lot about how travel was regarded in health terms.

(Image from Wikimedia Commons)

First was the risk of accident or death on the journey. In the seventeenth century even relatively short distances on horseback or in a carriage carried dangers. Falls from horses were common, causing injury or even death. As Roy Porter noted, when the wife of Justinian Paget was thrown from her horse in October 1638,  it was said to be the ‘cause of all her future sickness’. In Monmouthshire in 1657, one Francis Bradford was killed as his horse bolted, throwing him over its neck with his feet caught in the stirrups. ‘His wyfe was with hym and she presentlie alighted from her horse and cryed for helpe’. Many drownings occurred as people tried to cross rivers on horseback and fell in or were swept away. 

JMW Turner ‘The Shipwreck’ – Image from Wikimedia Commons

Travel by sea, even around local coasts, carried its own obvious risks of storm and wreck. So common and widely acknowledged were the vagaries of sea travel that a common reason for making a will in the early modern period was just before embarking on a voyage. The language used in these formulations is telling. In 1638, Edward Harthorpe, Richard Veesey, Michael March and Thomas Huckleton, ‘with divers others’, made their will, ‘being bound to take a voyage to Canady (sic) in America, w(hi)ch being a daingerous voyage, and they putting theire lives to hazard therein, did consider their mortalitie’.

This was a common theme, and the prospect of the impending journey, and the not-unreasonable assumption that they might not return, led many to consider putting their affairs in order. This anxiety was neatly articulated by Thomas Youngs in 1663, ‘Being bound upon a voyage to sea, and calling to remembrance the uncertain state of this transitory life, and that all fleshe must yielde undo death…’. One intent on the journey, travellers wanted to be prepared in body and soul.

Image from Wikimedia Commons

Once abroad, too travellers were at the mercy of a bevy of dangers, from unfamiliar territories and extreme landscapes to harsh weather and climate, their safety contingent on the quality of their transport and the reliability of their guides. In 1793 Useful Instructions for Travellers contained chapters advising travellers as to how to deal with the many and various dangers to life and health that they might face. These included the necessity to frequently open carriage windows to refresh the air, the need to take a small medicine chest to attend to wounds (including falls from horseback), and various preparations to treat the haemorrhoids that often accompanied long periods in a sitting position.

Knowledge of the conditions, climates and environments of intended destinations was also key. Ideally, a traveller should be able to ‘cure himself of some distempers’, be wary of the change of air and the hazards of the journey, and to take their own store of medicines in case they were hard to procure once abroad.

But some even considered the whole process of travel itself to be potentially harmful to the body. Even in the sixteenth century, ‘The Hospitall for the Diseased, wherein are to bee founde moste excellent and approued medicines’ included a list of things considered bad for the heart. As well as what the author viewed as deadly vegetables such as beans, peas and leeks, further heart problems might be caused by ‘too much travell’, or even ‘drink[ing] cold water after travell’. Similarly, in a section about things that are ‘ill for the brain, A.T.’s 1596 A.T., A rich store-house or treasury for the diseased  noted “Overmuch heate in Trauaylinge”.

Scurvy was another condition firmly linked to travel. In 1609, Petrus Pomarius’, Enchiridion medicum viewed scurvy as an occupational hazard for ‘those that trauell by sea, by long voyages; and our fishers that travel to the Newfound-lands’. As well as the perils of the long journey, the problems could arise due to the ‘stincking waters, & especially in an hot aire’ that travellers were exposed to. Climate – and particularly heat – was considered risky. In the 1793 Etmullerus abridg’d: or, a compleat system of the theory and practice of physic, Michael Etmuller stated that travelling in a hot climate could cause wakefulness and perturbation of the mind.

Even ‘foreign’ food and drink could be risky. Thomas Tryon’s Miscellania (1696) noted the dangers of ‘intemperance’ and of misjudging the effects of climate upon the body in regard to drinking alchohol. According to Tryon, many English travellers were ‘much Distemper’d, and many die when they Travel into the West and East Indies, because they take wrong measures, continuing the same disorder and intemperance as they did in their own Country’.

Travel, then, was a risky business, and one that individuals would not have undertaken lightly. There were a range of factors to consider, from basic risks of life and death to the dangers of particular conditions and climates, food and illness. 

Cuts, Rashes & Chatter! The Pain of the 18th-century Shave!

Unless there are particular reasons, for example a skin condition, or a faulty razor, shaving today is usually a pretty mundane – if not a pleasant – experience. Indeed, the rise of traditional barbershops over the past few years, offering shaving as an experience, together with an increasingly elaborate range of rituals, head massages and exotic products, makes it almost a form of beauty treatment for men. But what was shaving like 300 years ago? What did it feel like to be shaved with a Georgian razor? 

Before the end of the 18^th century, and indeed for many men for quite a long time afterwards, the mainstay of shaving was the barber. Barbers were readily available across Britain, in shops of various size and quality, or sometimes operating with a couple of chairs in the backrooms of their houses. With shaving paraphernalia expensive to buy and bothersome to maintain, it was often simply easier, and potentially much cheaper, to simply go to the barber. Here men could not only have a shave, a haircut, have their earwax removed, tongues scraped and boils lanced, but could meet with other men to gossip, eat and drink and generally shoot the breeze.

Image Copyright Lewis Walpole Library

But if all this sounds cosy and convenient, there is plenty of evidence to suggest that the shave itself could be a far less than comfortable experience.

For a start, much depended on the quality and state of repair of the razor. Early 18^th century races common razors were made from a type of steel that could be brittle and, unless regularly maintained, could quickly lose its edge. Inventories of higher-end barber’s shops in the 17^th and 18^th century sometimes show whole cases of razors, along with sharpening strops and hones, meaning that their use could be rotated. Smaller barber businesses, however, might only have a couple of razors…and if these blunted, and with a queue forming, corners (and faces!) were likely to be cut. Whilst a sharp razor cut cleanly through beard hairs, a blunted one rasped away at the layers of skin, literally scraping the hair rather than cutting it. 

Trade card of John Best, Razor Maker, Copyright Wellcome Images

Some comfort could be derived from the type of shaving soap that the barber used. Like razors, the quality of these varied dramatically. Whilst high end soaps had unctuous, perfumed creamy lather, which helped the razor glide across the face and neck, there were complaints about the lather of cheaper soaps, that reportedly just fell off the face, doing little good to the poor punter in the chair.  

Another important consideration was whether the shave was performed with hot or cold water. There were heated debates amongst razor makers in the 18^th century as to which was more suitable. Some thought that hot water causes the razor to expand, increasing its efficiency. Others protested that it was cold water that better suited the minute particles in the razor. Again, for the poor man in the chair, this could be a crucial decision. Whilst being shaved with hot water can be pleasant, a cold water shave is something more to be endured than enjoyed!

Once the shave had been completed, the customers face would be towelled dry, and he would be sent on his way. Depending on the nature of the ordeal, he was by this stage either fresh-faced and clean-shaven or cut to ribbons and sporting a conspicuous and painful shaving rash. In the latter case, unfortunately, there was little remedy. Domestic remedy collections show no evidence of specific preparations for shaving rashes…or even any recognition of the condition. With no commercially available after-shave balm or lotion, the best a man could hope for would be to apply one of the many soothing skin remedies that existed for redness or swelling in the face.

Perhaps the best way to view contemporary attitudes towards being shaved by the barber is through depictions in 18^th century satirical cartoons. Whilst these give us extremes, rather than typical experiences, they tell us enough about what could go wrong to be able to understand the potential plight of our ancestors!

For a variety of reasons, barbers were particular targets for the pensions of cartoonists. The incessant chatter of the barber, for example, attracted particular criticism. Cartoons often poked fun at the dangers of being at the hands of a razor-wielding barber, so absorbed by his own conversation that he risked accidentally injuring the customer.

In Rowlandson’s ‘Damn the Barber’, the customer in the chair winces as the barber holds him by the nose, about to shave him. On the left an apprentice holds a mirror to a man, to show the results of his work. The customer has his fingers in his ears, perhaps removing hair and lather…but also perhaps blocking out the barber’s chat.

Thomas Rowlandson, ‘Damn the Barber!’ – Copyright Wellcome Trust

A worse fate is about to befall the poor punter at the hands of a barber in this second Rowlandson cartoon, so absorbed in his diatribe about news from Amsterdam that he fails to notice his razor blade sinking into his customer’s nose. “Halloh! You sir!” cries the man “what are you about? Are you going to cut my nose off?” (Lewis Walpole.

Image Copyright Lewis Walpole Library

Perhaps one of my favourite of all satirical images of shaving, however, and the one perhaps most suggests the discomfort that could be visited upon the 18^th-century shavee, is this 1804 etching of a barber shaving a man in his shop. As the barber’s blunted razor rasps across the poor man’s chin he cries out in pain…”Zounds! How you scrape!”.

V0019687 A barber shaving a man in his shop. Etching, 1804. Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://images.wellcome.ac.uk A barber shaving a man in his shop. Etching, 1804. 1804 Published: 25 June 1804 Copyrighted work available under Creative Commons by-nc 2.0 UK, see http://images.wellcome.ac.uk/indexplus/page/Prices.html

Book Launch day! Introducing ‘Concerning Beards’.

After more than seven years of work, hundreds of sources, and a major research research project, I’m very proud to be able to introduce my new book Concerning Beards: Facial Hair, Health and Practice in England, 1650-1900. It’s a proud day and always a thrill to finally have the first physical copy in my hand…It always seems hard to believe, when writing the very first lines for the first chapter that it will ever add up to a book! In this post I thought it might be nice to say a little about the book, some of its main themes and findings. In the coming weeks I’ll be posting more about some of the fantastic material that I’ve come across through the project. 

At its heart, Concerning Beards is all about the relationship between facial hair, health and medicine between the mid seventeenth and late nineteenth centuries. Why, first, does it have this timespan? First, it spans a period which saw some major changes in fashions and attitudes towards facial hair. In 1650 beards and moustaches were still in fashion, but were in a gradual decline. Towards the end of the seventeenth century, amidst changes in ideas about politeness, sensibility and a more refined model of male appearance, facial hair fell from fashion, and it has been assumed that men were largely clean shaven for the better part of the next 150 years. Then, around 1850, the Victorian ‘beard movement’ saw beards held up as an important, and highly visible, symbol of manliness. The book, therefore, covers a long period in which facial hair was initially in fashion, suffered a long decline, and then came back again with a flourish!

Second, the long timespan covers an interesting period in terms of medicine and the body. In the seventeenth century, and throughout much of the eighteenth, the body was still believed to consist of four humours, which governed health and temperament. Within this system, beard hair was regarded as a type of bodily waste product, or excrement, that was left over from the production of sperm deep within a man’s body. As such, facial hair was seen as internal substance, and one that was firmly linked to male sexuality, virility and physicality. 

Over the course of the eighteenth century, however, beliefs in the humours were being gradually eroded, and older ideas replaced. Facial hair was a part of this and, by the mid eighteenth century, it was more common to find debates about facial hair focussing on things like the structure of beard hairs and how they grew. Increasingly beard hairs were seen as growing on, or just under, the skin, rather than deep in the body. As this happened, the older links between beards and sexual power gradually disappeared.

Over the course of this time period, other things changed. One was certainly who was responsible for shaving. In the early modern period, aside from a few elites who dabbled with wielding a razor, the barber/barber-surgeon was the mainstay of shaving. Barbers were incredibly important figures for men, and their shops were places where men could go to gossip, drink, gamble and play music, as well as have their beards and locks trimmed. 

V0019680 A barber shaving a disgruntled man. Coloured etching after H Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://images.wellcome.ac.uk A barber shaving a disgruntled man. Coloured etching after H.W. Bunbury. By: Henry William BunburyPublished: – Copyrighted work available under Creative Commons by-nc 2.0 UK, see http://images.wellcome.ac.uk/indexplus/page/Prices.html

From the later eighteenth century, however, men certainly began to shave themselves more, helped on by the availability of new types of steel razor, and a growing body of advice literature telling them how to do it. In 1745 too, the barbers and surgeons split to form separate companies, which has long been assumed to have sent them into a social spiral. But my book argues that this didn’t actually happen, and that barbers remained hugely important. In fact, even at the height of the ‘beard movement’ when huge numbers of men were wearing full beards, barbers were actually experiencing huge demand from working men, which at times found them having to work through the night to cope with the sea of stubbly faces at their doors.

Another key question that the book addresses is that of the rise of a market for cosmetic shaving products. It argues that, over time, managing facial hair gradually lost its associations with formal medicine and medical practitioners, and became instead part of a new category of personal grooming for men. But even despite this, it still remained (and in fact remains today) closely linked to hygiene and health. 

From the later eighteenth century, a whole new market emerged for shaving soaps, pastes, powders and creams. For the book I surveyed thousands of advertisements, exploring the types of products available, names, prices and also the language used to advertise them. I’ll save the details for a later post, but things like scent, and the language of softness, luxury and sensuousness, raise interesting questions about expectations of manly appearance and behaviours.

Finally, although the book is not centrally about fashions, it does discuss questions of facial hair styles and class. As Joanne Begiato’s recent book on 19^th-century masculinity has argued, the temptation has too often been to separate broad time periods into different ‘types’ of manliness: e.g. the Georgian polite gentleman, the Victorian ‘muscular Christian’ and so on. But how far do those models of manliness reflect men across society and in different locations? In terms of beard fashions, is it safe to assume that, for example, all men in the Georgian period were clean shaven, or that all Victorian men wore prodigious facial hair. The problem lies in how to access the facial hair fashions of the lower orders. 

Image from Pinterest

For the eighteenth century I turned to ‘wanted’ advertisements in newspapers, where runaway apprentices, servants and criminals were commonly placed. Since facial hair was a distinguishing feature, it offers a glimpse of what men looked like, at least at the point at which they had taken to their heels. This study suggested that beards actually were quite rare throughout the eighteenth century, but that whiskers were perhaps much more common. Rather than all being clean shaven, many lower class eighteenth-century men likely had some sort of facial hair. 

For the nineteenth century, though, I was able to turn to actual photographs of lower-class men, through the increasing practice of taking photographs of prisoners. For the book I surveyed hundreds of photographs from gaols around the country, taking note of the style of facial hair, the age of the men, occupation and location. What this revealed was actually quite surprising. At a time when the ‘beard movement’ was at its height, and it has been supposed that the majority of men were wearing huge, full beards, the study of prisoner photographs suggested not only that around a third of men had no facial hair at all, but that the full beard was not the most popular. In fact, remarkably, the vast majority of men in the sample would have needed to keep shaving at least part of their faces. 

Along the way, Concerning Beards covers a wide range of other questions, and has turned up a great deal of interesting titbits! How did apprentice barbers learn to shave, for example, and who taught individual men? What sorts of things did barbers sell in their shops? Why were some men in institutions physically compelled to shave? And why was Tom Tomlinson the barber, completely unsuited to his calling? For the answers to these, please have a wander through the chapters.

So here it is, and I’ve saved the best until last. Thanks to the generosity of the Wellcome Trust, both in funding the project, and funding Open Access, Concerning Beards is completely free to download. Please click the link below to Bloombsury Collections, where you can find all chapters available to download as PDFs.

https://www.bloomsburycollections.com/book/concerning-beards-facial-hair-health-and-practice-in-england-16501900/

Travel and Quarantine in the 19th Century

Amongst the many impacts of COVID-19 has been the devastation of the travel industry, and its knock-on effects on the global economy. We are all having to think carefully about the ways we travel, not only internationally, but even around our own countries and communities. At the moment, a summer holiday in the sun seems like a long way off.

In Britain, one of the solutions being put in place as we tentatively begin to consider heading out again, is to impose a two-week quarantine on incoming travelers and tourists, in attempts to limit the spread or import of the virus. It all feels very odd in an age where we have become so used to travel that it has become easy, routine and even mundane. But it’s worth remembering that these issues and restrictions are not new, and that the dangers of epidemics have actually shaped travel, and affected individual travelers, for centuries. What was it like to be quarantined in the past? In 1892, a letter was sent to the Coventry Herald newspaper from a Mr W.H. Grant, a traveller to America, who found himself quarantined on a Canadian island in the midst of a deadly outbreak of Typhoid fever.

(Image of a ‘Beaver Line’ ship from WWW.NorwayHeritage.com/Gallery – creative commons licence)

Grant was headed for New York but, due to overcrowding on direct sailings, due to a cholera scare, he elected instead to go on one of the Beaver Line’s ships via Montreal, and finish his journey to NY by rail. Things immediately began to go wrong. The ship he boarded at Liverpool, the ‘SS Lake Huron’, was itself badly overcrowded and ‘taxed to its utmost capacity’, and they departed in bad weather and heavy seas. The ship had not even got as far as New Brighton, in Merseyside, when “a sort of mutiny occurred on board, culminating in a free fight between six or eight of the seamen and officers”. The ship was forced to anchor whilst a tug took the offenders away.

(Image of SS Lake Huron from WWW.NorwayHeritage.com/Gallery –  creative commons licence)

But worse was to come. It rapidly became clear that a serious infectious disease had broken out aboard the ‘Lake Huron’. This was initially “hushed up” and Grant reported that the crew were seen throwing dead bodies overboard with no ceremony when they thought “the act could not be observed by passengers”. When a steward came down with Typhoid fever, it was no longer possible to conceal the truth, and it became clear that the vessel would not be welcomed in port.

(Image ‘Man with Typhoid’ copyright Wellcome Trust, Wellcome Images)

On arrival in Quebec the SS Lake Huron was put into quarantine off an island in the St Lawrence River – “a veritable forest with rocks, valleys, mountains, bays and the most magnificent scenery imaginable”. After two days the passengers were ordered ashore “taking whatever baggage and things we should require” whilst the ship was disinfected. Hopes of a comfortable quarantine looked doubtful though. On landing, all sick passengers were transported to a hospital some distance away, whilst the rest of the passengers were led to clearing in a forest, occupied by whitewashed, one-story buildings, with no locks on the doors, nor separate areas for men and women. They were also dismayed to see nearby a “lonely graveyard in a swamp, where 5420 people were buried twenty-five years ago, within a few months having died of ship fever and cholera”.

With true Victorian efficiency, the passengers of the SS Lake Huron quickly took control of the situation and formed a management committee. Also, true to form though, this was not some egalitarian or Utopian commune, but strictly class divided, with all first- and second-class passengers having their own ‘shed’, subdivided into areas for men and women and children, and those from steerage in another “some distance off”. No need to have the poor near the posh!

Eager to restore some sense of ‘normality’ though, working parties of able men were quickly set up, who rigged up hammocks, cut down trees and even decorated the buildings with ferns and shrubs. Bonfires were made up to cook food, and dinner was served every evening at six o clock by the two cooks from the ship. In this version of ‘lockdown’ passengers soon began to make their own entertainment too. After two days Grant reported that people were busy rambling, exploring, hunting, swimming, and even organizing hill-climbing competitions. A variety of animals were captured including squirrels, snakes and titmice, providing diversion for the youngsters.

The threat of the disease remained, and three families from the steerage buildings were taken to hospital, but after a couple of weeks, Grant was hopeful of returning to the ship and onward to his destination. Here his letter ended, and it is not clear what happened next. (It’s also worth noting that this wasn’t to be the last time this particular ship was quarantined at Quebec: in 1899 an outbreak of smallpox on the ship caused a similar situation.) But whilst the detail and context of his story are unique, they still resonate. Even in unfamiliar circumstances, surrounded by the threat of contagion, and uncertain of the future, people still found a way to preserve some sense of ‘normality’.

(Image ‘Passengers on board ship undergoing quarantine examination, 1883’ copyright Wellcome Trust/Wellcome Images)

And this, without trying to sound glib, is where history IS useful – not necessarily so much in terms of particular approaches or responses, (and hopefully not in terms of the prospects for modern quarantine!) but more in reminding us that what we are experiencing now is not new. The past is strewn with epidemics. We routinely teach children about the Bubonic Plague: our very language is shot through with references to it…e.g. things we should avoid ‘like the plague’. Smallpox. Typhoid. Spanish Flu. Each obviously has its own context, its own effects and symptoms, and each leaves its mark in the collective memory. The important thing to remember, though, is that in time they pass. It might not feel like it at the moment, and the media love their ‘things will never be the same again’ headline-grabbers, but we will come out of the other side of this, hopefully stronger and better prepared for the next one.

Beard Sculpting in the 19th Century.

Over the course of the past four or five years or so, one of the biggest growth areas in the personal grooming industry has been in products for cleaning, styling, or beautifying the beard. A whole host of options are now available, including beard oils, moisturisers and styling waxes, specially dedicated beard trimmers, and even templates, offering a myriad of different options for sculpting the preferred look.

As I’ve been studying the history of men’s personal grooming in the past, I was interested to see if beard grooming was just a modern thing, or if there was a historical precedent. The obvious place to start was in the Victorian period, when large numbers of men were sporting prodigious facial hair. Surely, with all these huge beards on show, keeping them pristine must have been important?

As I’ve mentioned many times in other posts, the Victorian beard was a statement of manliness. It spoke of supposed natural male authority, strength and even virility.  It was, as H.W. said in 1855, in his article ‘Beards and their Bearers’, a “cherished ornament”. And this was a case where bigger was regarded as better. Men were extolled to let their beards grow long, full and ‘natural’, an outward symbol of the power that lay within.

(Unidentified man from a Victorian carte d’visit – author’s own collection)

But therein also lay an important point. The emphasis upon ‘natural’ suggested that, rather than being clipped, shaped, oiled or waxed, beards should be left to do their own thing, as prolix and rampant as possible. In the early 1850s, there were sustained attacks on shaving, which was set up as a potentially dangerous act – one that robbed the body of a key source of protection against dust or germs but, even more importantly, sapped the strength from a man’s body. With shades of the Biblical character Sampson, the American Presbyterian minister and dietary reformer Sylvester Graham argued in 1849 that the “habitual shaving of the beard diminish[ed] the physiological powers of man”.

At the same time as attacks on shaving, came stern warnings to men about the dangers of artifice in appearance. Whilst they should by no means be slovenly, neither should men be too absorbed or finical in their appearance ‘from whence commences vulgarity’. There were also sexual connotations. Victorian men who spent too much time in front of a mirror, or were too keen on cosmetics, risked suspicions of effeminacy.

(Advertisement for Hovenden and Sons in the Hairdresser’s Chronicle – author’s own image)

But this is not to say that beard care was entirely absent from discussion. Men’s etiquette and conduct manuals did contain some advice about how to manage and care for a beard. Above all things, most authors agreed that beards should be kept clean.

Brushing was important, not only in keeping the beard luxuriant and shiny, but also in rescuing small bits of food that had become trapped in the undergrowth. As the authors of ‘Good Manners’ suggested in 1870, “The beard should be carefully and frequently washed, well-trimmed and well combed, and the hair and whiskers kept scrupulously clean, by the help of clean, stiff hair brushes, and soap and warm water”.

Special ‘whisker brushes’ were available to do the job properly, advertised in newspapers. In one advertisement in the Greenock Advertiser, ‘whisker brushes’ could be bought for the knock-down price of five and a half pence. In Bell’s Weekly Messenger in December 1850, ‘whisker brushes’ were included in a broader advertisement for ‘Christmas Presents this Month’. Clearly the ideal present for the whiskerando who has everything!

A little trimming or clipping was permissible, to keep everything neat and tidy since having a scruffy, unkempt beard suggested slovenliness, and it was considered ‘quite the usual business of a man’s person to trim the beard’. For those who could afford it, a valet or manservant might also do the job. As Isabella Beeton’s Book of Household Managementpointed out, a good valet should “brush the hair, beard and moustache, where that appendage is encouraged, arranging the whole simply and gracefully according to the age and style of countenance”.

(Image Copyright of Wellcome Collection)

Applying any cosmetics to the beard, though, was actively frowned upon, and there were even some suggestions that the products themselves were unpleasant. An article in the Hairdresser’s Journal in July 1868 noted the use of iron dye, containing hydrosulphate of ammonia and hartshorn for colouring beards and moustaches but noted that the ‘abominable odour’ and ‘putrid smell’ of the ingredients meant that ‘any fellow who would apply this hateful thing to his facial hair must be strong of stomach, and not over delicate as to the sense of smelling’.

Indeed, although there were many (often delicately scented) products for shaving available across the nineteenth century, there are only fleeting references to cosmetic products specifically for beards.

Nineteenth-century men, then, didn’t really go in for beard sculpting, in the belief that the beard was best left to grow ‘natural. And whilst today the idea that beards might be dirty still resurfaces from time to time, the Victorians had that covered. As ‘Xerxes’ wrote in the Folly and Evil of Shaving in 1854, “the beard keeps away nearly the whole of the dirt from the face, [and] does not prevent soap and water from penetrating beneath it to remove what dirt may accumulate there”. As such, they reasoned, “it follows that that portion of the face covered by the beard must be cleaner than the part not so covered, as well as cleaner than the head”. So, there you have it. Bearded men are the cleanest around!

The Evans Brothers and the ‘Cardigan Cancer Cure’.

It’s the start of a new year, and the start of what I hope will be a sustained revival for my blog. 2018 was a bit of a busy year, one which saw me writing and researching for my project on the history of facial hair, busy with lots of fab and fun media stuff, as well as taking up the full-time lectureship at Exeter. With all of that, my poor blog has been a bit neglected of late.

So, with my new year’s resolution firmly in place, time to make good and post the first of hopefully many for the 2019 blog season. And, to celebrate the publication of a new article on Welsh medical practitioners, I thought it might be nice to start the year off by returning to Welsh medicine with a nice little story from the archives (courtesy of my friend Dr Andy Croll in the University of South Wales).

In February 1907, an article appeared in the Weekly Mail, with the attention-grabbing headline ‘New Cancer Cure: Fame achieved by two Cardigan farmers’. The story centered upon two brothers, John and Daniel Evans, ships’ carpenters by trade. Brought up in the countryside, in the parish of Verwig near Cardigan, according to the article, ‘they studied the nature of herbs, gaining such proficiency that they soon became noted in their immediate locality, for cures effected of sores &c’.

(Image from The National Library of Wales Newspaper Database – https://newspapers.library.wales)

As their reputation grew, the brothers began to treat ‘graver cases’ of illness and, by the end of the nineteenth century, were treating external cancers. Their reputation had clearly spread far beyond Cardiganshire. By 1907 they claimed to be treating patients not only from all across Wales, but from London and other parts of England. Not only this, offers of fees were flooding in from patients across the country, asking the brothers to attend them at their own homes, but these were refused by John and Daniel, who said they were already at full stretch at Cardigan ‘where the numbers of patients who visit them is very considerable’.

When asked how many they had cured, the brothers replied that many hundreds had been sent away restored, with only two patients lost. With the successes that they had apparently had, John and Daniel Evans had now turned to treating internal cancers which, it was reported, was already yielding good results. Despite having once been offered the enormous sum of twenty thousand pounds to effect a cure (which they refused), there was no formal charge, and patients were simply asked to pay what they could afford, or what they felt was a suitable amount.

(Image from The National Library of Wales Newspaper Database – https://newspapers.library.wales)

According to the report, several hospitals, including London, Cardiff and Liverpool were even sending patients to Cardigan to be treated by the brothers, when the medical faculty acknowledged that there was no more that they could do. By the early twentieth century they were also selling their own medicinal compound, based on a secret recipe, known as the ‘Cardigan Cancer Cure’.

In their studies of herb lore, the Evans brothers belonged to a long tradition in Welsh (and indeed broader) medical history, of self-taught proficiency in healing. Although not referred to as such in the article, they were, essentially, ‘cunning men’ – popular practitioners who gained local reputations as specialists in particular conditions, or more generally as lay healers. Cunning folk, bonesetters, healers and charmers were undoubtedly an important element in medical provision in Wales throughout the early modern period, and well into the nineteenth century. Reputation was often the single most important factor in the popularity of such people, whose fame grew along with the numbers of apparent cures and subsequent recommendation.

The language of the article indeed reveals many echoes of reports of popular healers from centuries before. It noted, for example, several cases of patients who had been referred to the Evans brothers after being written off as incurable by the medical profession. In the seventeenth century, popular healers often claimed to succeed where medicine had failed, or where the patient had been ‘given over’ by physicians. The emphasis on charity and, if necessary, treating the poor gratis, was another important element of the cunning man’s practice – and also a popular trope in medical advertising in the early modern period and eighteenth century. The fact that that John and Daniel were brothers also fitted in with dynastic or family traditions of healers that was common in Celtic countries, and especially in Ireland, but also in Wales.

Perhaps most interesting, though, is the surprisingly uncritical tone of the Weekly Mail’s report. By the end of the nineteenth century, the earlier traditions of folk medicine were of great interest to Victorian antiquarians, who collected records of charms, remedies and practices. Whilst some were sympathetic to early healing practices, others took the chance to poke fun, taking to the pages of newspapers, journals and society ‘transactions’ to highlight the ‘weird’, ‘backward’ or ‘ignorant’ medicine of their predecessors. Here, however, the article apparently accepted the validity and success of the brothers’ treatments, neither making fun of their methods or beliefs, or treating the herbal basis of their practice as inferior to ‘official’ medicine.

But there was an unfortunate twist in the tale. Keen to stamp out what it saw as quack medicines and arcane practices, the British Medical Association summonsed the Evans brothers to London and denounced them as frauds. They apparently returned to Wales distraught and disillusioned, abandoning both their practice and the medicine soon after.

The BMA headquarters in Tavistock Square, London – Image from https://peopleshistorynhs.org/encyclopaedia/the-british-medical-association/)

The example of the survival of traditional healing in Wales demonstrates the longevity of what is sometimes (unsatisfactorily) referred to as ‘folkloric’ medicine, despite the growth of hospitals in Wales at the time, and the overwhelming shift towards biomedicine. But as the reaction of the BMA shows, there has long been a tension between what we might call ‘official’ and ‘lay’ or popular medical practices. As the popularity of the Evans brothers’ treatments suggests people across the country, and not just in Wales, were perfectly ready to consider alternatives where biomedicine had apparently failed them…a willingness which, it could be argued, is no less potent today, with the availability of a vast range of alternative therapies and treatments.

Whatever the truth behind their methods and successes may be, the case of the Evans brothers of Verwig reminds us of the dangers of viewing the history of medicine as some long journey of progress out of darkness and into some sort of modern medical enlightenment. The reality is often far more complex.

Barbers and their Shops in Early Modern Britain.

V0019646 A barber’s shop, Alresford. Coloured reproduction of an aqua Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org A barber’s shop, Alresford. Coloured reproduction of an aquatint. Published: – Copyrighted work available under Creative Commons by-nc 2.0 UK, see http://wellcomeimages.org/indexplus/page/Prices.html

Barber shops are proving to be one of the big growth industries of the past few years. All across the country, and indeed across the world, it seems that there has been a marked return in what we might think of as ‘traditional’ barber shops. Not only this, many barbers have also now begun to return to what was certainly, in the 17th and 18th centuries, the task with which they were most synonymous – shaving. More about that in a future post.

But barbers are, and always have been, closely associated with their shops. When we think of those shops we also think of the signs of their trade, most notably the pole, but also the barber’s chair, mirror and paraphernalia. (See Lindsey Fitzharris’s great post about the barber’s pole) The barber’s shop was (and still is) an important social space, somewhere to meet and gossip, as well as to purchase ‘product’.  This too was no different in the past. In the early modern period, the barber was an important source of goods. It was, for example, pretty much the only place where men could legitimately buy cosmetic products, such as shaving lotions or soaps, and perhaps even razors, as well as having them applied as part of the service.

Other things were sold by barbers to boost their incomes, including alcohol and foodstuffs. As Margaret Pelling has shown too, music was an important part of the barber’s shop experience, and some even had house instruments that customers could use to kick up a sing-song. Eleanor Decamp’s recent book ‘Civic and Medical Worlds’ has also highlighted the ‘soundscape’ of the early modern barbershop, with the snip-snap of scissors, the click and slap of the barber’s hands as they did their work, and their notoriously incessant chatter.

(Image copyright Wellcome Images)

But, as part of my project on the history of facial hair, I’ve been doing lots of research into the records of early modern barbers recently, and this is beginning to show a more complex picture than perhaps first thought. Despite the emphasis on shops, it is becoming clear that not all barbers in fact had shops. Indeed, there are good reasons why many might have chosen not to.

Fitting out a barber shop in the seventeenth century was actually extremely expensive and required quite a considerable outlay to get it up and running. In 1688, Randle Holme’s book Academy of Armoury set out the list of equipment in an idealized barbershop. It was quite substantial.

Once established, the ongoing costs of maintaining the equipment must also have been onerous. Razors and scissors needed constant stropping and sharpening – a job likely to have been done by an apprentice. Waters and powders needed to be continually replenished, whilst shop fittings needed cleaning and repairing with the stress of daily use. To establish even a fairly modest business, therefore, needed money.

A search through the probate inventories of barbers in the 17th and 18th century reveals a wide range in size, quality, and equipment levels. There were certainly barber businesses in towns across Britain, for example, that did seem to follow Randle Holme’s ideal. In 1674, Edward Wheeler’s Salisbury barbershop contained three basins, some chafers and ‘barbers instruments’ valued at a total of ten shillings. Basins and chafing dishes were both requisites for warming and holding water for shaving. In Newark, Nottinghamshire, barber Thomas Claredge’s shop contained glass cases and furniture, a large number of hones, brushes and basins, wash balls and a quantity of shop linen. The inventory of the Nottingham barber William Hutchinson also gives a glimpse into a high-end barber’s business. Customers entering Hutchinson’s shop would have been greeted by a variety of furniture, including tables, chairs and benches, and shelves occupied by wig blocks, along with wigs, salve and powder boxes, and a number of pewter pots and candlesticks. Amongst Hutchinson’s equipment were 2 mirrors, 6 brushes, 13 razors and a hone, and a number of pairs of scissors and curling irons. A pile of ‘trimming cloths’ stood in readiness for use, whilst the customer’s eye might also be diverted by the ‘small pictures’ on the walls, or by the noisy occupant of the bird cage also noted by the inventory takers.

(Copyright Wellcome Images)

But in many cases too, there were clearly more basic surroundings. Some shops, like that of the Chippenham barber Thomas Holly in 1697, were clearly very basic, with an entry for ‘the shoppe’ listing just ‘2 chaires 1 lookeing glasse [and] 1 stool’, valued at five shillings. In Chepstow, in 1697, Roger Williams’ shop contained only a looking glass, a basin, some razors, one hone and a small amount of ‘trimming cloth’, while the Nottingham barber Thomas Rickaby’s shop inventory contained ‘1 lookeing glass, some razours, three old chaires’ and three wigs. Such examples suggest small, part time or occasional businesses, capable of attending only a few customers at one time.

Some sources suggest that barbers simply used space in their own houses to trim customers, keeping a bare minimum of equipment to use at need, avoiding the need to equip a ‘formal’ shop space altogether. Here trimming was likely a simple expedient. Customers would turn up ad hoc and be shaved, but perhaps without the frippery and frills of the high-end barber

But equally, as Susan Vincent has noted, there was actually little need for barbers to run a shop since this was an activity that could be performed at any time of day, and in the customer’s own house. Barbers were effectively on call at any time of day. Until at least the early nineteenth century itinerant ‘flying’ barbers offered shaving services to customers, either in their own homes or even in ad hoc stalls in town centres and markets. In 1815 John Thomas Smith reported the dying trade of the ‘flying barber’ in his study of London. Their standard equipment was reported to be a basin, soap and napkin, and ‘a deep leaden vessel, something like a chocolate pot’, enabling them to move relatively swiftly to find custom. Many barbers were likely able to eke out a living by providing a mobile service in this way, rather than operating from fixed premises. Securing a regular contract with a wealthy gentry family, for example, providing shaving services in the comfort of their own country pile, could be lucrative and might dispense with the need for a shop altogether.

The history of barbershops, then, may be more complex than has previously been assumed. Barber businesses varied greatly. Some were well-equipped, almost luxury affairs, with pots of pastes and lotions, powder and pomatum and a bustling atmosphere. Others were smaller, cheaper and more prosaic. But many barbers had no shop at all, simply fulfilling a demand in their community, and building up a reputation, as was the case with medical practitioners in general. The need for the weekly trim ahead of Sunday service (the ‘hebdomadal shave’) meant that there was almost always a need for a parish barber. It also reminds us of the changing landscape of shaving and haircutting through time though, and the fact that, three centuries ago, you didn’t necessarily go to the barber’s and sit in a queue. If you had the means, they came to you.

 

 

Barbers and Advertising in the 18th century.

Over the past few years, I have spent a lot of time looking at polite advertising in the 18th century. During that period, a whole range of retailers advertised their goods and services to appeal to ladies and gentlemen of taste. Without discussing anything so base as price or money, they instead gently coaxed, cajoled and complimented their customers to become regular visitors. Politeness was, in many ways, a performance. Both customer and retailer played the game, turning shopping into something of an experience, often involving being served tea while you perused the items on show.

One of the primary ways of enticing customers back was the trade card. These were small printed pamphlets or bills, handed out to the customer after purchase as a reminder to them to visit again. Combining polite language with elegant neoclassical imagery, they stressed the world of goods available, the opulence of the surroundings, and the care and attention promised to be lavished on the customer.

Thousands of these trade cards exist for all sorts of businesses. Unsurprisingly these were often high-end businesses. But even some small, prosaic trades also adopted the card, and examples can be found for anything from dentists to skeleton sellers!

(Trade card of Nathaniel Longbottom, skeleton seller – Wellcome Images)

One type of business that appears to have steadfastly resisted the trade card, however, was the barbershop. On the face of it (excuse the pun!) barbers should surely have been just the sort to benefit from attracting regular, returning custom.  As shavers of men, they played a pivotal role in the face of the polite gentleman. Indeed, dictionaries throughout the entire eighteenth century often gave the primary definition of barbers as ‘shavers’. Towards the end of the eighteenth century too, ‘hairdressers’ were important figures, especially in shaping female appearance. In other words, more than perhaps any other trade, it was barbers who helped men and women to meet new ideals of appearance, readying them for public view. And yet they chose not to bother with trade cards. Why might this have been?

Image from Wellcome Images

It has been argued that barbering as a profession was in decline in the eighteenth century. It has long been assumed that the split between the barbers and surgeons in 1745 elevated the surgeons, at the same time as relegating the barbers to mere ‘mechanics’. The extent to which this is true is up for question; (it’s certainly something I’m interested in as part of my project on the history of facial hair). Certainly, in popular culture, though, the barber was often portrayed as a rustic tradesman – the stereotypical bumbling, inept fool who did more damage to his customers appearance than good. In fact, barbers were sometimes singled out and mocked for trying to affect airs and graces.

(Lewis Walpole Digital Images)

But did barbers actually even need trade cards in the first place? The business relied, first and foremost, on footfall and passing trade. A given street in an eighteenth-century English town might contain several barbershops of various size and quality to suit the pockets of a variety of customers.  Such accounts and references that do survive suggest strongly that people tended to keep to one particular barber, building a relationship over time…in fact quite similar to today. This being the case, was there in fact any need to remind the customer of where they had their last haircut or shave?

Secondly, the nature of the barbering trade was arguably different to those of other, even related, trades. Wig (or peruke) makers, for example could trade on their range of the stock, the quality of their hair, and the service element of their business. Some cards survive for perukemakers, which demonstrate their easy assimilation into the world of polite advertising. For barbers, however, aside from selling the odd cake of soap, glass of beer, or keg of butter, they were unlikely to adopt (or need) the fawning, obsequious style of metropolitan shop owners.

Perhaps for the same reasons, barbers did not seem to take advantage of the opportunities for relatively cheap advertisements in Georgian newspapers. If they appear at all, it is usually as an agent for some or other product – usually related to their trade, such as shaving soap, pomatum or even razors and other goods. But, as to their tonsorial skills….virtual silence.

If not trade cards or newspaper advertisements, then, did barbers even advertise at all? In fact, it could be argued that barbers had the most striking advertisements of all, hidden in plain sight: the pole. I must admit to having doubts about the origins of the barber’s pole colours, and its red and white striped design. It’s often said that the pole represents the bloodletting process. Here the red signifies the blood being taken, the white denotes the bandages, and the pole itself is said to be the ‘fillet’ – the small stick gripped by the patient whilst their vein was being opened. It’s a story that was certainly in circulation by the late eighteenth century, and vigorously and enthusiastically repeated by Victorian antiquarians. It’s just that hard evidence is somewhat more difficult to come by. Perhaps we’ll never really know. There is some evidence, for example, that the pole sometimes had blue and white stripes, although this might suggest it represented the vein about to be cut. Whatever the origins, evidence for large, protruding poles outside barbershops can be found far back into the seventeenth century.

(Wellcome Images)

So, it does seem that barbers were not necessarily ‘polite’ in the eighteenth century; perhaps they didn’t need to be; perhaps they didn’t even want to be! It’s interesting, nonetheless, to see how certain businesses relied on different means in order to advertise their services.

For more about the history of barbershops, have a look at Lindsey Fitzharris’s excellent articles on the subject, e.g. http://www.huffingtonpost.co.uk/dr-lindsey-fitzharris/the-bloody-history-behind-barbers-pole_b_3537716.html