The ‘Gimcrack whim collector’: Don Saltero’s Coffee House and Museum

From the late 1600s until well into the nineteenth, one particular premises, a former coffee house in Cheyne Walk, Chelsea, was a must-see on the list for visitors. Famous for its ‘cabinets of curiosities’, the ‘museum’ was known colloquially by the name of its proprietor. Thus, ‘Don Saltero’s’ was a fixture of the London landscape for over two centuries. But who was the mysterious ‘Don Saltero’, and what sorts of things could visitors marvel at?

Saltero's Coffee House NYPL

(A print of Don Saltero’s Coffee House, signed by some of its famous visitors, including Hans Sloane: Image copyright of New York Public Library)

As contemporaries remarked, the name Don Saltero had exotic Spanish connotations. But the owner and proprietor was certainly not Spanish – he was an English barber, tooth-drawer and sometime servant to the prominent physician Sir Hans Sloane. His name was the less-exotic James Salter!

By 1715, the premises of ‘James Salter the Coffeeman’ had become a notable place of resort for the literati, and prominent figures of the day. Alongside his coffee and punch-making skills, it was reported that he could shave, bleed, pull teeth and stumps, and play the fiddle as well as any man in England. But it was his growing collection of curios that began to draw the great and the good from Georgian society to Cheyne Walk.

Salter’s collection began when Sloane started to donate a few curios of his own for Salter to display in his shop. In fact the adorning of barber and apothecary shops was nothing new. As Patrick Wallis’s study of London apothecary premises has shown, visitors might encounter anything from holy relics to stuffed crocodiles, and the display of such items served to cement the worldly and slightly mysterious image of the medical practitioner in the customer’s mind.

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(Image from Daily Telegraph)

Amongst the treasures in the Wellcome Library is the 35th edition of ‘A Catalogue of the Rarities to be seen at Don Saltero’s Coffee House in Chelsea’ – a complete list of the contents of Saltero’s museum, down to individual shelves, cupboards and cases. It gives us a fascinating insight into what visitors would have encountered in the home of the self-styled ‘gimcrack whim collector’, and also what sorts of things were considered as prime curiosities.

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(Author’s photograph of original document in Wellcome Library – copyright belongs to them)

Many items were small objet d’art – curious pieces of pottery from far-flung places, or unusually exquisite or highly crafted pieces. Glass Case number 1, for example, contained ‘a cup and saucer, a drinking cup with a foot, a jar and snuff box, all made of cherry stones’. There were all manner of other types of cups and jars in the case, a crystal bottle and tobacco stopper. Tiny instruments, such as the ‘exceeding curious pair of steel scissors’ weighing just 1 and a quarter grains, or the ‘travelling clock, which is 36 hours going down’.

Adorning the walls were a wide variety of prints and portraits. These included images of unusual animals, like the Brazilian Toucan, or the flying squirrel, as well as prints of historical documents such as the signed death warrant of Charles I, and portraits of famous artists, such as ‘a print of the famous Corelli’. Hanging from the ceiling were all manner of mummified animals, fish and birds, along with replica boats, giant shells and ‘the King of Morocco’s tobacco pipe’.

Animal and human curiosities formed another important part of the collection, offering visitors the chance to feast their eyes on the skeletons or stuffed figures of strange and exotic animals. Mummy’s hands, or saint’s relics were particularly prized, and probably pretty standard fare in other types of museum. But Saltero’s had other treasures such as ‘the head of the spatula bird’, ‘a curious horse-shoe fish’, ‘the pizzle of a racoon’, ‘a lizard 20 inches long’ and even (for Georgian Harry Potter fans!) ‘the ‘basilisk, supposed to kill with his eyes’!

Items that seemed to defy nature were particularly prized. Amongst these were the ‘handkerchief made of the asbestos rock, which fire can’t consume’, and the ‘piece of rotten wood not to be consumed by fire’. ‘Several pieces of the holy cross’ were on display in one room, along with other ‘relicks from Jerusalem’, and even ‘the Pope’s candle’. If all that weren’t enough, one cabinet claimed ‘the flaming sword of William the Conqueror’.

In other cases, exhibits tended more towards things that literally seemed ‘fantastic’: Item number 24 was ‘A curious sword set with polished steel, presented by the king of Lilliput to Capt. Gulliver’. Anticipating Tolkien’s Middle Earth by two centuries, astonished visitors could also gaze upon ‘An elf’s arrow’.

Some items, though, defy easy categorisation. Nuns for example, seem to feature fairly prominently! Saltero’s collections included ‘a pair of nun’s stockings’, ‘a nun’s pincushion’ and various other objects made by nun’s. Religious figures such as nun’s perhaps excited interest since they were inaccessible, even exotic figures, who were shut away from society. Likewise, items with connections to royalty gave people a glimpse into another sort of closed world. William III’s coronation shoes gave a taste of the occasion for those who weren’t invited, while those interested in the size of Elizabeth I’s feet could gaze with wonder at one of her stirrups. Quite why ‘a piece of Queen Catherine’s skin’ was on display, or how it was obtained, is unfortunately not recorded!

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(Cheyne Walk looking East – image copyright of Royal Borough of Kensington and Chelsea http://www.rbkc.gov.uk)

Saltero’s was a feature of the London landscape for over 100 years – long after Salter himself died in 1728. By 1799 the collection had begun to be dispersed and sold. Neverthless, the tavern continued to be known as Don Saltero’s well into the nineteenth century. In 1866, John Timbs’ Club Life of London noted that the last few gimcracks were left until about 1825, when we were informed on the premised they were thrown away!’. But, even then, ‘the house is now a tavern with the sign of “The Don Saltero’s Coffee House”’. Long after his death, the spirit of Saltero, and his exotic collections of curios, continued to reign over Cheyne Walk.

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Thomas Ribright: The Electrifying Optician of 18th-century London.

Over the years I’m occasionally asked about historical heroes and villains and, in particular, who my ‘history hero’ would be. People are often surprised at my answer. My choice is neither famous nor celebrated…in fact it’s a good bet you’ve never heard of him. But, when I stumbled across a report about him in an 18th-century newspaper, I knew he was the guy for me.

Our tale is a cautionary one, involving a very modern form of antisocial behaviour, malice and nuisance, but also retribution. Depending on how you look at it, this is a Georgian story of instant karma…of what might be categorised on a Youtube clip as ‘instant justice’.

It takes place in London in 1789, the heart of Georgian polite society and culture. London was in many ways the Georgian city, with its vibrant social scene of parties, events and balls, its elegant shops, neat pavements for promenading, and huge range of newly desirable goods on offer, from the latest homewares and decorations to fashion and jewellery. Once the polite customer was suitably shopped out, they could repair to one of the many local tea and coffee houses for a restorative libation!

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‘Miseries of Human Life’ – Image from Lewis Walpole Digital Collection

Amongst the many shops lining the Poultry in Cheapside, London, a thriving commercial area near London Bridge, was the ‘mathematical, optical and philosophical instrument’ business, belonging to Thomas Ribright. Scientific instruments were very much the ‘coming thing’ in the second half of the eighteenth century. For a true Beau Monde, knowing your telescope from your orrery (and preferably owning a couple of each) was the mark of the aesthete and the person of taste. Cities like London and Bath regularly hosted public demonstrations of scientific instruments to rapt audiences, who delighted in the latest ‘magick’ discovery.

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Trade card of Thomas Ribright – John Johnson Collection

Ribright was an optician by trade, describing himself on his elaborate trade card as ‘Optician to the Prince of Wales’. In 1749 he had patented his own form of spectacles, along with other instruments. By the 1750s he was a regular advertiser in the London newspapers, selling a range of optical devices. His ‘Brazil pebble spectacles’, for example, were available in ‘fine Venetian green glass’. Nestled in amongst advertisements for ‘Bears Fat’, country dancing instruction and razor straps, an entry in the Gazette and New Daily Advertiser in 1765 shows that he was an agent for a range of different and new-invented instruments, such as the ‘New and Correct Globes’.

In the summer of 1789, however, a very modern type of nuisance plagued the residents of the Poultry, in the form of a young grocer, Peter Wheeler (a shady character known locally as ‘Lord Fig’ for his habit of affecting airs and graces). Wheeler was an early exponent of what, in 1970s Cardiff, we used to call ‘Knock Knock Ginger’ – ringing doorbells and running away. [Disclaimer: The young Dr Withey was far too well-behaved a child ever to have considered doing anything remotely like this, and does not advocate such a vile practice in any way, shape or form. I might have left fake notes for my neighbours’ milkman once or twice, but that’s another story]. Wheeler added his own twist by ringing the bells violently in the middle of the night, which, as Mr Ribright reported in a letter to the Times in 1789, greatly alarmed his family. After suffering this menace night after night, Thomas Ribright had enough. “I resolved, if possible, to punish the disturber of my rest.” At this point, Wheeler was messing with the wrong guy.

One particular night, Wheeler once again made his way to the Poultry after nightfall, preparing himself for another evening of terrorising the poor optician’s family. Perhaps trying a couple of other houses first, he arrived at the threshold of Ribright’s shop, perhaps chuckling quietly to himself, reached out his hand for the bell. Perhaps he noticed his shoe catching on a strange patch of metal filings on the doorstep but, in any case, his hand reached out for the bell…

This night, however, something was different. Before going any further, let’s take a look at a 1780 advertisement of Thomas Ribright, giving a clue to one of his other skills:

“16th November, 1780

ELECTRICITY having of late been found of particular Use in the Cure of RHEUMATIC, PARALYTIC and HYPOCHONDRIAC complaints

Also for the removal of SPASMS, CONTRACTIONS, DEAFNESS and complaints incident to the TEETH,

RIBRIGHT AND SMITH

Optical, Philosophical and Mathematical Instrument Makers, Beg leave to Inform the Nobility, Gentry and Public in general, that they have fitted up a Compleat Apparatus, for performing the Operation by Shock, Spark or passing the Electric Matter through the human frame, locally or generally.”

Thomas Ribright was therefore a specialist in ‘medical electricity’, and his shop was bristling with the latest models. Being electrocuted back to health was becoming popular towards the end of the eighteenth century. The ‘patient’ would be attached to the machine, which would be fired up, giving them a shock, ranging from mild to intense. Suitably ‘electrified’, the patient would leave the shop a shilling lighter and hopefully cured, though perhaps with their hair standing a little on end. Such was the fascination of this procedure that this could sometimes even draw a crowd.

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18th-Century electrical machine – although bigger than Mr Ribright’s! Image from Wikimedia Commons

And so back to the Poultry. Determined to have his revenge on the troublemaker, Mr Ribright had set up an elaborate trap. First he “pasted some tin filings upon the pavement before my door”, to act as a conductor. Next he “made a communication between the handle of the bell and an electrical machine, and charged a large jar to be ready for his reception”. His timing was perfect.

A few moments after, as I suspected, [he] made an attempt as usual; but instead of accomplishing what he intended, he received the full contents of the jar”.

So, as the young offender touched the bell, there was a loud crack, and he received a full charge from Mr Ribright’s electrical machine, propelling him loudly and swiftly back into the street, where he was seen staggering around. When Mr Ribright opened the door to his shop he was treated to the gratifying sight of his tormentor “leaning against one of the supporters of the door and exclaiming What! You shoot people eh?…damn ye”.

 A small crowd had by now gathered, lauging and pointing and, it was reported, applauded Mr Ribright for his efforts, as the (literally) shocked ‘Lord Fig’ was led away by the local constable to await his fate.

And so, for his ingenuity, innovation and dispensation of ‘instant justice’, THAT is why Thomas Ribright is my history hero.

18th-Century Barbers at the Old Bailey.

As my project on the health and medical history of facial hair rolls ever Belforward, I’ve recently turned my attention to barbers and their role in shaping and managing facial hair through time. Amongst the many questions I’m looking at are how they were trained, what their shops were like, and how much they charged. Further posts will follow on those matters!

As I’ve said many times before on this blog, one of the joys of being an historian are the stories that you come across accidentally while you’re looking for something else. So it has proved to be with barbers, who seem to crop up in a dizzying array of sources and contexts. Recently I’ve been looking through the records of the Old Bailey, to check for unwitting testimony about shop practices or activities. There is actually a lot that can be gleaned from witness testimonies and the details they can provide. But, along the way, I’ve seen lots of evidence to suggest that barbers were often the targets for thieves.

Whilst a barbershop might not immediately spring to mind as a tempting target, lots of barbering goods were actually desirable, and easy to put out through the fence.

In some cases basic things like shop linen and cloths could be targeted. In 1732, Catherine Sanders of St Dunstan’s parish, was indicted for stealing a haul of shop linen, including ‘shaving cloths’ to the value of 7s and 6d. These were the cloths put around the customer’s neck, both to catch the soap, and sometimes for the barber to wipe his razor on. Given that the average London labourer’s wage was around 20-30 pence per day, the value of these goods was virtually a week’s wages. It’s easy to see why some were tempted into crime by the promise of a fast buck. Being caught risked a high price though. In January 1735, Mary Collings was arrested after stealing three shaving cloths from the London barber William Day. She was sentenced to transportation.

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(Image from Wikimedia Commons)

Razors, and especially high end, silver tipped, models, were another favourite. At the beginning of the eighteenth century razors were relatively hard to come by. They did not appear in advertising much before the mid eighteenth century, and tended to be bought by barbers from specialist artisan makers, and cutlers. They could be relatively expensive items too, meaning that purloined examples could be easily sold. July 1682 saw John Scroby lift a ‘case of silver tipt razors’ from the barber shop of William Thomson…valued at the substantial sum of eight pounds! When he was caught he denied having any razors on his person. On being searched, and the items found, he claimed to have been given them…but, conveniently, he couldn’t remember who by. The following year saw eleven silver tipped razors stolen from Richard Plat’s Barbican shop, and quickly pawned by the thief. In fact, razors feature commonly amongst lists of stolen goods in Old Bailey cases.

Barber shop 2

Looking glasses – mirrors – were an expensive, luxury item. As historian Margaret Ezell has pointed out, modern mirrors, understood as a reflective coating over a glass surface, did not come into being until the end of the seventh century. Before then a ‘looking glass’ was likely to be a polished metal surface, and also not necessarily flat, giving a potentially distorted or unclear reflection.[1] Even small glass mirrors were prohibitively expensive; Pepys’ gift of a small looking glass for his wife cost the equivalent value of over one hundred pounds in modern currency. It’s not surprising to find looking glasses on early modern thieves’ wish lists therefore. David Cooke and his accomplice Jonathan Robinson, knew what they were looking for when they broke into Edward Burrows’ barber shop in 1716, making off with razors, a parcel of hair (valued at £5) and a ‘lookeing glass’ worth 30 shillings.

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(Image from Wikimedia Commons)

Even the most basic items could prove tempting for opportunists. In Bridewell Hospital in June 1716, Margaret Morgan decided it would be a good idea to try and steal ‘a shaveing bason, two razors and a towel’. On catching her in possession due to her not ‘giving any good account of herself otherwise’ her victim, the barber Thomas Ward of Little Britain, had her charged. Even the most basic items of barbering equipment, such as the hone used to maintain the razor’s edge, could prove too tempting for some thieves.

Occasionally things took an almost comic turn. In April 1729, Sam Salmon took to his heels with his pockets stuffed with 43 washballs, the property of the barber William Barnard. Washballs were small, compacted balls of soap powder and other ingredients, used to create the lather to shave. Caught in the act by Barnard’s neighbours, he was pursued up the street, the washballs doubtless spilling out of his pockets as he ran. His failure to get ‘clean’ away cost him a voyage on a transportation ship.

NPG 4313; John Sheppard attributed to Sir James Thornhill

(Notorious 18th-century criminal Jack Sheppard…not sure if he ever stole from barbers, but just in case! – Wikimedia Commons)

Perhaps the most lucrative item of all for thieves, however, were wigs, and the parcels of hair used to make them. Edward Kent stole four wigs, two razors and five ounces of human hair, after convincing the barber and peruke maker Moses Freeman that he wished to learn the trade of wigmaker. Among the haul of Cornelius Barret in 1686 were a ten-shilling periwig and a ‘bever hat’. One Robert Milksop pinched a periwig valued at 30 shillings from the box being carried by Thomas Parks, as the two men passed each other in Cheapside. In 1692, a criminal known only as “B.J.” broke into the house of Bryant Brandon, and made off with three razors, but also ‘twenty two pounds in weight’ – valued at an eyewatering 100 pounds. The case against “B.J.” was difficult to prove, so he escaped with a branding for his trouble.

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Image Wikipedia – creative commons

Perhaps my favourite case of all, however, concerns the theft of a range of goods including books, a hammer and a flower tub, as well as twelve razors by a Fulham schoolmaster, Ephraim Mansell. The case actually revolved around the razors, and whether Mansell had borrowed them (as he claimed), or stolen them. The name of the victim? Mr Blunt.

[1] Margaret Ezell, ‘Looking Glass Histories’, Journal of British Studies, 43:3 (2004), 323.

Barbers and Shaving in early modern Britain.

As the beards project rolls merrily forward, I’ve recently been turning my attention to barbers in the seventeenth and eighteenth centuries. Over the past few months I’ve been looking at a large number of sources relating to barbers and barber-surgeons, and have been looking at questions of how they trained, guild membership and, at the moment, what we can learn from their shops from probate inventories.

In the early modern period, barber-surgeons were firmly part of the world of medical practice. In fact they were probably the most numerous of all practitioners. It was they who dealt with medical tasks from patching up wounds and minor surgery, to bloodletting, digging out earwax, scraping the tongue and combing the dandruff and scurf out of sweaty, unwashed heads. On the barbering side, they also cut hair and shaved.

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(Image courtesy of – Wellcome Images)

In fact I’m also currently looking at the question of barber occupational titles, and especially those who were ‘just’ barbers. It’s long been argued that, outside London, there was little difference in practice between barbers and barber-surgeons. I’m finding some evidence that there were differences in what barbers did, as opposed to barber-surgeons. Still, that’s a matter for later on in the project.

One question I’m particularly interested in is that of how often men went to the barber in the 17th and 18th centuries and, more specifically, how often they shaved. Why does it even matter? Well, for instance, the degree of stubble raises interesting questions about what was the ‘normal’ state of a man’s facial appearance. That is, was ‘stubbly’ in fact the default position for early modern men, rather than what we today think of as clean shaven? In the eighteenth century, men didn’t wear beards. But, if only shaved once every 3 or 4 days, this would be very different to shaving every day.

Part of the problem lies in actually finding shaving within contemporary sources. Some diaries give us a little evidence. Samuel Pepys, for example, notes his various experimentations with shaving, including one fairly short-lived experiment of rasping the beard hairs away with a pumice stone. Parson James Woodforde leaves quite a lot of detail about his shaves, including buying shaving equipment, visiting the barber, and doing the job himself.

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In terms of barber visits though, the way that payments were made serves to obscure how often men actually went. Rather than, like today, payment being taken at each visit, early modern barbers were often paid quarterly on account – known as the barber’s ‘quarterage’. For barbers this had the advantage of enabling them to establish long term working relationships with clients, and to guarantee income for some periods of time.

For customers, barbering was a profession that relied on trust. Submitting yourself to lie still while a stranger hovered a lethally sharp blade over your jugular required some estimation of their ability! So visiting the same barber for a long period of time enabled the relationship to build over time.

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The problem with barbers’ quarterage though, is that it doesn’t tell you how many visits were included. So, in 1655, when Giles Moore noted in his journal that he had ‘payd for barbouring for six moneths, 7s and 6d’, we don’t know how many times he had been. At the same time in Oxford, Anthony Wood regularly paid four shillings for his barber’s ‘quarteridge’, on one occasion also mentioning a further 2s and 6d ‘for powder and mending of my periwige’.

These sources raise a further problem, which is that of terminology. How can we separate shaving out from other tasks. To take the example of Giles Moore, when he paid for ‘barbouring’, what was included? Was this a shave? A Haircut? A head shave or wig dressing, or a combination of any or all? Matters are complicated by the elastic definitions attached to terms. The Rev. Oliver Heywood’s early eighteenth-century diary has repeated references to his being ‘trim’d’ by his barber. ‘Trimming’ is often taken to refer to hair cutting, but contemporaries understood that it equally referred to cutting the beard. Even ‘shaving’ is not reliable since heads could be shaved in preparation for a wig. So, when Sir Thomas Tyldesley paid ‘Tom Ordds pro shaveing’ in 1712, we can’t be sure whether this was his face or his head.

One source perfectly illustrates the frustrations. A barber’s bill for Sir William Kingsmill in 1681 contains a list of payments, which, at first appear straightforward. Every day over two months has an unspecified payment of one shilling, whilst every third day has the entry ‘shav’d’, with the higher price of 2s and 6d. So, at first glance it might seem that Sir William’s face was shaved once every 3 days, with the barber attending every day for other reasons – maybe bloodletting, wig-dressing etc.

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(Image taken by author)

But one single entry gives a further clue. In April 1681, one entry notes ‘head shav’d’ at 2s 6d. So, a more likely alternative is that the barber shaved Sir William’s face every day, at the lower price of 1s, then shaved his head at the higher price every 3 days.

Some sources, though, are more explicit. Sir John Lauder’s 1670 journals note several examples of paying the barber ‘for razeing me’, together with a price of sixpence. In a range of entries, sixpence occurs very frequently and, whilst it is certainly possible that this refers to having the head shaved, the face seems more likely. In 1674, William Cunningham paid his barber several shillings ‘for razeing and haircutting’, separating the two tasks out specifically.

In the coming months I’m heading back out into the archives, to look at more evidence of barber shops and their role both as medical practitioners and ‘managers’ of men’s bodies and appearance. I’m also going to be looking at how the barber’s role changed after the split from the surgeons in 1745, and how shaving was affected as the ‘hairdresser’ began to emerge in the later eighteenth century.

By way of conclusion though, one entry in Thomas Tyldesley’s diary, though, gives us a wonderful example of a man clearly in the wrong job. In January 1718, Tyldesley wrote that he had blood taken from his arm, as he was suffering from a ‘could and a stitch’. Sadly this proved too much for the unfortunate barber, since ‘Tom Tomlinson, barber, who shaved mee, was frighton with the sight of ye blood’!

Warehouses and Shopping in Georgian England

In recent years there has been a growing interest in the vibrant consumer culture of eighteenth-century Britain. Amanda Vickery has explored gendered consumption, and in particular the types of goods desired and bought by Georgian men and women. Jon Stobart, has looked at shopping and ‘politeness’, and the ways through which newly-desirable goods were marketed using polite language. Other historians (including me!) have also looked at how certain types of goods, and the materials they were constructed from, became fashionable and desirable in their own right.

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(Image from Wikimedia Commons)

In many ways the eighteenth century was a golden age for shopping. In large towns across Britain, streets were being redeveloped to cater specifically for shoppers and browsers. Pavements were widened, to allow polite shoppers a fighting chance of avoiding a cascade of mud and filth from passing coaches. Streets were widened, shop fronts became bigger and their displays more ornate.

Also, for perhaps the first time, shopping became a social activity in and of itself, complete with rituals that modern shoppers would recognise, from teashops within larger stores, to the culture of browsing, with obsequious shop assistants on hand to help the customer negotiate the myriad goods on offer. Something so base as money or price was second to polite conversation, and the art of choice.

It is easy to picture Georgian shops as small, poky places, and indeed many were. But, in large towns and cities, the floor and display space of shops was growing, with increasing emphasis upon the appearance and order of the interior. Images from eighteenth-century trade cards often show large spaces, filled with goods, neatly arranged and displayed.

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(Image from Ambrose Heal, London Tradesman’s Cards…)

One type of retail space, however, was entirely new to the eighteenth century. Whilst small shops had long diversified in the types of products they sold, the Georgian ‘warehouse’ was a new innovation, where large numbers of goods could be sold within one, big, retailing space. Whilst not comparable in size, these were the ‘big sheds’ of the Georgian age, where customers could view a wide range of goods, often brought in bulk from producers across the country.

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Matthew Boulton’s Soho Manufactory – Image from Wikipedia

In many ways this actually fitted in with broader changes to working environments. Bigger was definitely viewed as better. In manufacture, for example, large-scale ‘manufactories’ exemplified both the successful individual, and the modern, industrialising (and industrious) society. Places such as Matthew Boulton’s Soho manufactory and Josiah Wedgewood’s Etruria ceramics works became places of resort in their own right. They were popular stops on the Grand Tour, giving polite, erudite visitors the chance to browse and buy, as well as to marvel at the new technologies on offer.

What, then, were these retail warehouses actually like, and what did they sell?

It is interesting to note that the earliest references to ‘warehouses’ in retail suggest, at best, modest premises, and often referred to places where quack medicines could be bought. In 1722, for example, an advertisement for a product to kill vermin (‘The True Antidote Against Bugs’!) could be purchased from the ‘Printing Office and Picture Warehouse’ in Bow, London. On closer inspection, the grand-sounding ‘Hungary Water Warehouse’ of 1724 was actually a comb-maker’s shop in Ludgate Hill. Likewise the ‘Dorchester Beer warehouse’, was located (unsurprisingly) in a pub in Cheapside.

At some point in the early 18th century, the term ‘warehouse’ began to be deployed as an advertising technique, perhaps to play up the size and scale of the business. By the late 1720s all manner of goods had began to justify their own warehouses. In 1729, Ann Young’s Snuff Warehouse promised ‘persons of quality’ that they would have ‘the greatest choice of any shop in England’.

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(Image from Ambrose Heal, London Tradesman’s Cards…)

Abraham Henderson’s ‘Sturgeon Warehouse’ in Ludgate Hill sold the ‘best Hamborough Sturgeon’, and customers were assured that Henderson, himself, was on hand to serve them daily from 8 in the morning until 6 at night. Everything from tea, to candles, linen, carpets and saddles was beginning to justify its own, dedicated warehouse. In 1743, even the London hair merchant John Delaporte ‘beg[ged] leave to inform his customers, in his best eighteenth-century polite terms, that he had opened a new warehouse in St Martin’s Lane, and hoped for the ‘continuance of their friendship’.

In the later part of the eighteenth century, however, it seems that both the use and terminology of the warehouse began to shift. From being a single-purpose entity, the warehouse gradually expanded to house a range of goods. A number of multipurpose warehouses emerged across the country, catering for a wide range of fashionable and ‘polite’ items. In one sense these resembled the modern department store, insofar as they brought together popular brands under one roof, attracting those with the ready money who, perhaps, could not make the trip to the sources of goods, such as Sheffield or Birmingham.

The popularity of ‘toys’ was one of the drivers of this change, as was the growing desire to decorate the home. In the eighteenth-century, ‘toy’ referred to any one of the innumerable decorative objects that were becoming available, from small jewellery and equipage to utilitarian items like watches and spectacles. Toy retailers were located in fashionable towns across Britain, and toy warehouses were the go-to place to pick up a fashionable trinket.

In 1786, for example, the wonderfully-named Fillagree Pearce advertised his ‘Perfumery and Toy Warehouse’ in which could be found everything from bottle stands and card boxes to chimney ornaments and fire screens. More than this, ‘every article necessary for the use of ladies who are employed in so elegant an amusement’ as knitting and sewing, were catered for ‘on the lowest terms’.

Bromstead’s Toy Warehouse was located in Jermyn Street in London (one of my favourite streets in London), and sold a wide range of small steel goods and articles, as well as being an agent for the ‘Female Elixir’, which promised to ‘procure natural evacuations’!

In London, and also in larger resort towns like Bath, could be found large premises like the ‘Birmingham and Sheffield Warehouse’. These premises were dedicated to the elegant and decorative metalwares like those produced by Matthew Boulton, or the exquisite chinaware, ormolu and chintzware of Josiah Wedgewood. Here the prospective shopper could peruse the huge range of exotic goods on offer, without the uncomfortable prospect of a long journey to the Midlands. Premises like these commonly sold a range of smaller, personal items, including jewellery and even razors, all advertised in the gentile language of Georgian retail.

Dealing with the demands of the polite shopper required a special calibre of shop assistant. Applicants for a vacancy in the ‘Toy Warehouse near Bishopsgate church’ in 1796 were required to be of ‘an obliging disposition, and whose character will bear the minutest enquiry for honesty and sobriety’.

Like so many aspects of life that we consider ‘modern’, warehouse shopping was an important feature of Georgian consumption. As towns expanded, so did the range of goods available and the types of premises available to view them in. With more disposable income than their predecessors, Georgian middling sorts could engage in the new vogue for shopping, filling their homes with the fashionable trinkets of the day. It’s also interesting to see how the term ‘warehouse’ altered through time, and is still a feature of the language of shopping today.

Movember Special: Hiding Behind the Beard

It’s November, and that time of year when men all over the world will be donning moustaches to raise money for, and awareness of, prostate cancer, through Movember. Get ready for a raft of valiant efforts, with some maybe even graduating to the moustache wax and twirly ends! Moustache newbies can take advantage of the huge range of products now available to shape, style and otherwise pamper their facial hair.

Not, however, that there’s been much of an extra incentive needed in recent times for men to rediscover the love for their facial hair. As I’ve repeatedly suggested here on the blog, and elsewhere, there is little sign that beards are diminishing in popularity; if anything they seem to be going from strength to strength, with new styles emerging over recent months to replace the ‘Hipster’/Lumberjack beard of 2 or 3 years ago.

flowery-hipster

Events like ‘Movember’, though, remind us of the prosthetic nature of facial hair – beards and moustaches are easy to adopt…you just have to stop shaving and there they are. And, just as easily as they can be put on, they can be shaved off in a few minutes. Wearing them (or not) can dramatically alter facial features and, as the continuing studies into the supposed attractiveness of beards keep suggesting, this can affect how individual men are viewed by others. This is in fact something that I’ve been exploring in my research recently. One thing that I find particularly interesting is the use of false facial hair by men.

At various points in history, being unable to grow a beard has certainly been severely stigmatised. In Tudor and Stuart Britain, beardlessness was a state connected with either immaturity or effeminacy. A man whose beard was thin and scanty might be insulted with terms such as ‘smock face’, or regarded as a mere ‘beardless boy’. In the eighteenth century, although most men were clean-shaven, the ability to grow a beard was still a vital element of masculinity. Even if you didn’t grow it, you had to at least be able to show that you could! In Victorian Britain, at the height of the beard movement, beardless men were again subject to suspicion.

How d'ye like me?

What, though, could men whose facial hair was somewhat lacking do to avoid the barbs? At least in the nineteenth century some help was available. One easy method was to visit one of the many theatrical suppliers in large towns and cities, from whom a fairly realistic false moustache could be bought.

Author's image from item in Wellcome Collection, ephemera.
Author’s image from item in Wellcome Collection, ephemera.

Theatrical retailers like C.H. Fox in 1893, sold a range of styles to suit every taste. These included ‘Beards and Moustaches on wire, ordinary’, ‘beards best knotted on gauze’, ‘sailors beards’ and ‘moustaches on hair net foundation, the very best made, perfectly natural, suitable for Detective Business’, costing the princely sum of two shillings and sixpence.

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(image from ‘The Mysteries of Paris’ by Charles Dillon, available on Google Books)

A number of enterprising artisans began to manufacture false beards, moustaches and whiskers to cater specifically for those whose facial hair steadfastly refused to make an appearance. In 1865 Henry Rushton lodged an application for…

THE APPLICATION OF A CERTAIN KIND OF GOAT’S HAIR IN IMITATION OF HUMAN HAIR TO THE MANUFACTURE OF HEAD DRESSES, MOUSTACHES, AND ALL KINDS OF FALSE HAIR, AND THE PROCESSES OF PREPARING THE SAME

Rushton proposed a set of chemical processes to prepare mohair for various uses which “I apply in imitation of human hair for covering the foundations and forming plain ‘back’ or ‘Brighton Bows’ or any other plain hair head dresses, and apply the same also in manufacture of various kinds of false hair, such as ringlets, coronets, head dresses, whiskers, moustaches, and the like. Another patent from Thomas Bowman in 1800 even proposed a contrivance with a set of mechanical springs and elastic components, to enable wigs and false whiskers to stick closely to the head and face.

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So important were moustaches and whiskers to the military that they supplied their own false articles, often made of goat’s hair, to fresh-faced, stubble-free recruits, to ensure that the whole regiment was suitably hirsute, and ready to face the enemy.

But another, often forgotten, group also found the portability and ease of false facial hair vital in their professional lives….criminals! The face-altering properties of facial hair were particularly useful to criminals. In the days before DNA testing, CCTV and fingerprinting, a fleeting glimpse of a criminal’s face was often all a victim had to go on. A thick beard, dramatic whiskers or a droopy moustache were all notable features by which a criminal could be identified and brought to justice. But what happened if they weren’t real?

It’s clear from records and reports that many criminals recognised the value of facial hair in hiding their true faces. In 1857 James Saward and James Anderson appeared at the Old Bailey accused of forgery. Part of their disguise was the adoption of a wig and ‘false whiskers’ to ensure that they avoided detection. Part of the defence of Thomas Cuthbert, accused of theft in 1867, was that the false whiskers and moustache he was wearing when arrested were not put on by him, but were applied by another man, when Cuthbert was dead drunk! Many other cases record the discovery of false whiskers, beards or moustaches amongst the possessions of criminals, or their use in trying to defy identification. ‘It can’t have been him your honour, the man who attacked me had a huge beard!’

Beard generator

Perhaps the most sinister case is that of the physician Thomas Neill, indicted for murder in 1892, and known by the alias of Dr Cream. Various witness attested to having known the doctor, some testifying that he sometimes wore a moustache, others that he had dark whiskers, and another that he was clean-shaven. One witness, however, a Canadian traveller named John Mcculloch, noted meeting Neill in his hotel, after he called for a physician when feeling unwell. After supplying Mcculloch with antibilious pills, the two men began to chat about their respective businesses. The doctor showed the man his medical box and pointed to a bottle of poison. “For God’s sake, what do you do with that?” asked the shocked traveller, to which Dr Cream replied “I give that to the women to get them out of the family way”.

By now shocked and suspicious the traveller continued to question the doctor: “he stepped backwards to the trunk and produced a pair of false whiskers, or divided beard without mustaches—I said, “What do you use these for?”—he said, “To prevent identification when operating”—he led me to believe previous to that that he procured abortion”. None of this helped the evil Dr Cream; he was found guilty and sentenced to hang, his false whiskers proving no escape from the law.

So as Movember gets underway it will be interesting to see how many men put on their moustaches and, equally, how many remove them again at the end of the month! Some don’t get on with them, but others are pestered by their partners to lose the fuzz; a common complaint is that it makes a man look older, or otherwise alters their appearance too much. Another recurring themes amongst opponents of beards is that they make men look as though they have something to hide. This is one of the reasons that politicians don’t usually grow them. As the examples shown here suggest though, many bearded men actually did have something to hide.

Splash it all over: A brief history of aftershave.

In a recent article in the UK’s Independent newspaper, the cosmetics industry for men in Britain was estimated to be worth over £30 million a year, after growing over 300% in 2014/15. Even so, this is a drop in the ocean, in a global market for male pampering which accounts for an eye-watering 14.8 BILLION pounds per year. The sheer numbers of male aftershaves, scents and colognes are bewildering, and carry the heft of major league celebrity endorsements, from the likes of David Beckham and Johnny Depp.

I’m a child of the 70s, a time when aftershave choices were, shall we say, limited. At Christmas and birthdays my poor father was the regular recipient of a) Brut b) Blue Stratos or C) Old Spice, with a runner’s up prize of ‘Denim’ if Boots had run out of any of them. This was despite the fact that he had (and still has) a beard!

Cooper and Sheen

As for celebrity endorsements, these were also fairly limited. In the Brut corner was Former British Heavyweight boxer Henry Cooper, who invited you to ‘splash it all over’, alongside mulleted football star Kevin Keegan and the accident-prone superbike champion, Barry Sheen. None perhaps matched the kitsch glamour of Tabac’s advert with the sartorially elegant, and magnificently coiffured, Peter Wyngarde – star of the ‘Jason King’ series.

tabac_001

How long, though, has aftershave been with us? Have men always slapped on the scent or slathered on the lotion after shaving? In fact, shaving preparations have a surprisingly long history and, more than this, can actually tell us some important things about attitudes to men’s personal grooming.

Before the eighteenth century, the concept of applying ‘product’ as a means to beautify the skin after shaving simply didn’t exist. Shaving was a basic, quotidian activity, done for necessity. It was also probably a painful experience. Rather than shaving themselves, men visited the barber, whose services were available everywhere from large towns and cities to small villages. The quality of the shave available differed dramatically, leading to satires about the clumsy barber whose razors were as blunt as oyster knives. It is possible that some provision might be made to soothe the skin after the shave, or maybe apply a little lavender water, but evidence for individual shaving routines is fairly sparse.

Barber

(Image copyright Lewis Walpole Library)

Nevertheless, there were options within domestic medicine, which might allow men to soothe their suppurating skin once the barber had done with it. Even in the sixteenth and seventeenth centuries, remedy collections included recipes for beauty washes and pastes, and ‘washballs’ for the skin. There are some great examples on ‘Madam Gilflurt’s’ blog: http://www.madamegilflurt.com/2016/05/bathing-in-age-of-extravagance-make.html Although usually meant for women, there was nothing in principal preventing men from slathering on some home-made preparation to calm their skin.

The later eighteenth century, however, saw things begin to change. The disappearance of beards meant that shaving was not only more common, but was beginning to be done by individuals, as well as the barber. The appearance of new, sharper types of steel razor made this a more comfortable experience. But it also gave rise to a new market. Whilst razor makers saw opportunities in targeting men who shaved themselves, perfumers and hairdressers jumped on the bandwagon and started to puff their own products for young shavers.

In 1752 Richard Barnard of Temple Bar claimed to be the inventor of the ‘True original shaving powder’. A rival powder, advertised the same year by J. Emon, claimed to ‘make razors cut easy and [was] very good for tender faces’. The perfumer Charles Lillie’s 1744 advertisements for ‘Persian (or Naples) soap’ claimed to be extremely useful in soothing smarting skin after shaving, while others like ‘Paris Pearl Water’ was claimed to freshen men’s skin and brighten their complexion. Perhaps the most exotic sounding was “Elenora’s Lavo Cream” advertised in 1801, which was ‘particularly agreeable to Gentlemen after shaving, as it cools and heals the remaining heats’.

What-is-This-my-Son-Tom-1774
Image Wikipedia – creative commons

There was, however, a delicate balancing act to male toilet. On the one hand was the need to conform to expectations of polite manliness. Neatness of appearance, elegance, a smooth, open countenance and a grasp of etiquette and manners were all expected of the polite gentleman. On the other, there were fears that British men were slipping into effeminacy, too affected by Frenchified fashions and adopted airs. Overuse of cosmetics was satirised in cartoons of the extreme form of eighteenth-century manhood – the Macaroni, or Fop. Interestingly though, shaving was strongly connected with masculinity and manly self-control. It was part of the expected conduct of a gentleman; a little bit of cream to soothe delicate features was perfectly acceptable.

Fast forward to the 1850s, though, and beards were back with a vengeance. Given that Victorian men were sporting huge crops of beard en masse, the concept of aftershave might seem to have been redundant. It is worth remembering though (thinking of the current beard trend) that for all the beard wearers there were probably still many who preferred to shave. In fact, even at the height of the beard movement a number of aftershave lotions and scents were available.

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(Glasgow Herald, 7th June 1852)

From the 1820s right through the rest of the century, a popular product was Rowland’s Kalydor, advertised widely in various newspapers and publications. A variety of testimonials accompanied the advertisement. “One of our first physicians, sixty years of age, whose face was in a continual state of inflammation, so as to render shaving impossible, has been entirely cured and is much gratified’. Other types of product were available; an advert in the Literary Digest heralded a particular brand of talcum powder which ‘positively won’t show white on the face’, making you ‘feel cool fresh and clean’.

Some played upon the popularity of science to claim the efficacy of their products. ‘Carter’s Botanic Shaving Soap’ was supposedly the ‘result of many years study and practical experiment’ by its creator, and advertisements played on its neutralisation of alkalis (which ‘made shaving a torture to all who have a delicate and tender skin’).

lmw-ad-after-shaving from kilmerhouse.com

(More associated with mouthwash today, Listerine was originally used as shaving lotion. Image from WWW.Kilmerhouse.com)

The ingredients in some preparations contained tried and tested ingredients like glycerine to soothe the face. ‘Cherry Laurel lotion’ containing distilled cherry laurel water, rectified spirit, glycerine and distilled water, ‘used to allay irritation of the skin, particularly after shaving’. Others included ‘Lotion Prussic Acid’ and the equally unattractive-sounding ‘essence of bitter almonds’. The problem with these particular substances was the ingredients. Both, according to an 1873 study of cosmetics by Arnold Cooley, contained the deadly potassium cyanide – and made worse by the fact that the liquids apparently tasted very pleasant. Cooley suggested that both products should correctly be labelled ‘Poison’!

By way of conclusion it’s worth mentioning that aftershaves have been blamed for all manner of ills. In 1963, a GP (Dr B.E. Finch from London) wrote to the British Medical Journal, noting that several patients (mostly young men) had reported symptoms of dizziness after shaving, similar to “slight intoxication, similar to that which occurs after imbibing an alcoholic drink”. On further investigation Finch found this to be a common occurrence, and theorized that alcohol-based aftershaves were being absorbed through the shaven skin, causing mild intoxication. A reply in the following month’s edition suggested that, due to the highly volatile nature of those liquids, it was more likely the fumes than the absorption that were causing the problem!